918
Views
95
CrossRef citations to date
0
Altmetric
Articles

Consumer Responses to Tropes in Print Advertising

Pages 55-65 | Published online: 31 May 2013

References

  • Barthes , Roland . 1985 . “The Rhetoric of the Image,” . In The Responsibility of Forms , 21 – 40 . New York : Hill & Wang .
  • Celsi , Richard L. and Olson , Jerry C. 1988 . “The Role of Involvement in Attention and Comprehension Processes,” . Journal of Consumer Research , 15 September : 210 – 224 .
  • Fine , Bernard J. 1957 . “Conclusion-Drawing, Communicator Credibility and Anxiety as Factors in Opinion Change,” . Journal of Abnormal and Social Psychology , 54 May : 369 – 374 .
  • Goodstein , Ronald C. 1993 . “Category-Based Applications and Extensions in Advertising: Motivating More Extensive Processing,” . Journal of Consumer Research , 20 June : 87 – 99 .
  • Greenwald , Anthony G. 1968 . “Cognitive Learning, Cognitive Responses to Persuasion and Attitude Change,” . In Psychological Foundations of Attitudes , Edited by: Greenwald , Anthony G. , Brock , Timothy C. and Ostrom , Thomas M. 147 – 170 . New York : Academic Press .
  • Hovland , Carl I. and Mandell , Wallace . 1952 . “An Experimental Comparison of Conclusion-Drawing by the Communicator and the Audience,” . Journal of Abnormal and Social Behavior , 47 July : 581 – 588 .
  • Kardes , Frank R. 1988 . “Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion,” . Journal of Consumer Research , 15 September : 225 – 233 .
  • Krugman , Herbert . 1965 . “The Impact of Television in Advertising: Learning Without Involvement,” . Public Opinion Quarterly , 29 Fall : 349 – 356 .
  • Leigh , James H. 1994 . “The Use of Figures of Speech in Print Ad Headlines,” . Journal of Advertising , 23 June : 17 – 34 .
  • Linder , Darwyn E. and Worchel , Stephen . 1970 . “Opinion Change as a Result of Effortfully Drawing a Counterattitudinal Conclusion,” . Journal of Experimental Social Psychology , 6 October : 432 – 448 .
  • MacCormac , Earl R. 1985 . A Cognitive Theory of Metaphor , Cambridge , MA : MIT Press .
  • MacKenzie , Scott B. and Spreng , Richard A. 1992 . “How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?” . Journal of Consumer Research , 18 March : 519 – 529 .
  • McQuarrie , Edward F. and Mick , David Glen . 1992 . “On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric,” . Journal of Consumer Research , 19 September : 180 – 197 .
  • McQuarrie , Edward F. and Mick , David Glen . 1996 . “Figures of Rhetoric in Advertising Language,” . Journal of Consumer Research , 22 March : 424 – 438 .
  • McQuarrie , Edward F. and Mick , David Glen . 1999 . “Visual Rhetoric in Advertising: Text Interpretive, Experimental and Reader Response Analyses,” . Journal of Consumer Research , 26 June : 37 – 54 .
  • Mick , David Glen . 1992 . “Levels of Subjective Comprehension in Advertising Processing and Their Relation to Ad Perceptions,” . Journal of Consumer Research , 18 March : 411 – 424 .
  • Petty , Richard E. and Cacioppo , John T. 1983 . “Central and Peripheral Routes to Persuasion: Application to Advertising,” . In Advertising and Consumer Psychology , Edited by: Percy , Larry and Woodside , Arch . 3 – 23 . Lexington , KY : Lexington Books .
  • Sawyer , Alan G. 1988 . “Can There Be Effective Advertising Without Explicit Conclusions? Decide for Yourself,” . In Nonverbal Communication in Advertising , Edited by: Hecker , S. and Stewart , D. W. 159 – 184 . Lexington , MA : D.C. Heath and Company .
  • Sawyer , Alan G. and Howard , Daniel J. 1991 . “Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences,” . Journal of Marketing Research , 28 November : 467 – 474 .
  • Scott , Linda M. 1994 . “The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research,” . Journal of Consumer Research , 21 December : 461 – 480 .
  • Sengupta , Jaideep , Goodstein , Ronald C. and Boninger , David S. 1997 . “All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low Involvement Conditions,” . Journal of Consumer Research , 23 March : 351 – 361 .
  • Thistlewaite , Donald L. , de Hann , Henry and Kamenetzky , Joseph . 1955 . “The Effects of ‘Directive’ and ‘Nondirective’ Communication Procedures on Attitudes,” . Journal of Abnormal and Social Psychology , 51 July : 107 – 113 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.