Journal of Advertising, Volume 30, Issue 1 (2001)

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Journal of Advertising, Volume 30, Issue 1 (2001)

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Editorials

Editorial
From the Editor
Ronald Faber
Page: v
Published online: 31 May 2013
CitationforFrom the Editor | PDF (56.8 KB)
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Articles

Article
Is Beauty Best? Highly versus Normally Attractive Models in Advertising
Amanda B. Bower & Stacy Landreth
Pages: 1-12
Published online: 31 May 2013
AbstractforIs Beauty Best? Highly versus Normally Attractive Models in Advertising | References | PDF (1.8 MB)
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Article
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
Tom Reichert, Susan E. Heckler & Sally Jackson
Pages: 13-27
Published online: 31 May 2013
AbstractforThe Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion | References | PDF (2.2 MB)
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Article
Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy
Tina M. Lowrey, Basil G. Englis, Sharon Shavitt & Michael R. Solomon
Pages: 29-39
Published online: 31 May 2013
AbstractforResponse Latency Verification of Consumption Constellations: Implications for Advertising Strategy | References | PDF (1.8 MB)
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Article
Effective Consumer Protection or Benign Neglect? kA Model of Television Infomercial Clearance
Jan LeBlanc Wicks & Avery M. Abernethy
Pages: 41-54
Published online: 31 May 2013
AbstractforEffective Consumer Protection or Benign Neglect? kA Model of Television Infomercial Clearance | References | PDF (2.2 MB)
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Article
Consumer Responses to Tropes in Print Advertising
Mark Toncar & James Munch
Pages: 55-65
Published online: 31 May 2013
AbstractforConsumer Responses to Tropes in Print Advertising | References | PDF (1.5 MB)
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Article
Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis
Nancy Spears
Pages: 67-76
Published online: 31 May 2013
AbstractforTime Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis | References | PDF (1.6 MB)
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Article
Advertising Agency Philosophies and Employee Risk Taking
Douglas West & John Ford
Pages: 77-91
Published online: 31 May 2013
AbstractforAdvertising Agency Philosophies and Employee Risk Taking | References | PDF (2.3 MB)
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