Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

References

• Aaker , David A. 1996 . “Measuring Brand Equity Across Products and Markets,” . California Management Review , 38 ( 3 ) : 102 – 125 .
   Web of Science ®Google Scholar
• Boulding , William and Kirmani , Amna . 1993 . “A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?” . Journal of 693Consumer Research , 20 June : 111 – 123 .
   Web of Science ®Google Scholar
• Claxton , John D. , Fry , Joseph N. and Portis , Bernard . 1974 . “A Taxonomy of Prepurchase Information Gathering Patterns,” . Journal of Consumer Research , 1 December : 35 – 43 .
   Web of Science ®Google Scholar
• Dawar , Niraj and Parker , Philip . 1994 . “Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality,” . Journal of Marketing , 58 April : 81 – 95 .
   Web of Science ®Google Scholar
• Dean , Dwane Hal . 1999 . “Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes,” . Journal of Advertising , 28 Fall : 1 – 12 .
   Web of Science ®Google Scholar
• Fireworker , Robert B. and Friedman , Hershey H. 1977 . “The Effects of Endorsements on Product Evaluation,” . Decision Science , 8 July : 576 – 583 .
   Google Scholar
• Folkes , Valerie S. 1988 . “Recent Attribution Research in Consumer Behavior: A Review and New Directions,” . Journal of Consumer Research , 14 March : 548 – 565 .
   Web of Science ®Google Scholar
• Fornell , Claes and Larcker , David F. 1981 . “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” . Journal of Marketing Research , 18 February : 39 – 50 .
   Web of Science ®Google Scholar
• Frieden , Jon B. 1984 . “Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences,” . Journal of Advertising Research , 24 October-November : 33 – 41 .
   Web of Science ®Google Scholar
• Friedman , Hershey H. and Friedman , Linda . 1979 . “Endorser Effectiveness by Product Type,” . Journal of Advertising Research , 19 October : 63 – 71 .
   Web of Science ®Google Scholar
• Goldsmith , Ronald E. , Lafferty , Barbara A. and Newell , Stephen J. 2000 . “The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands,” . Journal of Advertising , 29 Fall : 43 – 54 .
   Web of Science ®Google Scholar
• Hair , Joseph F. , Anderson , Rolph E. , Tatham , Ronald L. and Black , William C. 1995 . Multivariate Data Analysis, , 4th ed. , 682 – 693 . Englewood Cliffs , NJ : Prentice Hall .
   Google Scholar
• Ippolito , Pauline M. 1990 . “Bonding and Nonbonding Signals of Product Quality,” . Journal of Business , 63 ( 1 ) : 41 – 60 .
   Web of Science ®Google Scholar
• Jacoby , Jacob , Szybillo , George J. and Busato-Schach , Jacqueline . 1977 . “Information Acquisition Behavior in Brand Choice Situations,” . Journal of Consumer Research , 3 March : 209 – 216 .
   Web of Science ®Google Scholar
• Joreskog , Karl and Sorbom , Dag . 1996 . LISREL 8: User's Reference Guide , Chicago : Scientific Software International .
   Google Scholar
• Kamins , Michael A. 1990 . “An Investigation into the ‘Match-Up’ Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep,” . Journal of Advertising , 19 ( 1 ) : 4 – 13 .
   Web of Science ®Google Scholar
• Kelman , Herbert C. 1961 . “Processes of Opinion Change,” . Public Opinion Quarterly , 25 Spring : 57 – 78 .
   Web of Science ®Google Scholar
• Kertz , Consuelo and Ohanian , Roobina . 1992 . “Source Credibility, Legal Liability, and the Law of Endorsement,” . Journal of Public Policy & Marketing , 11 Spring : 12 – 24 .
   Web of Science ®Google Scholar
• Lavidge , Robert J. and Steiner , Gary A. 1961 . “A Model for Predicting Measurements of Advertising Effectiveness,” . Journal of Marketing , 25 October : 59 – 62 .
   Web of Science ®Google Scholar
• McGinnies , Elliott and Ward , Charles D. 1980 . “Better Liked Than Right: Trustworthiness and Expertise as Factors in Credibility,” . Personality and Social Psychology Bulletin , 6 September : 467 – 472 .
   Web of Science ®Google Scholar
• Murray , Keith B. and Schlacter , John L. 1990 . “The Impact of Services Versus Goods on Consumers’ Assessment of Perceived Risk and Variability,” . Journal of the Academy of Marketing Science , 18 ( 1 ) : 51 – 65 .
   Google Scholar
• Nelson , Phillip . 1970 . “Information and Consumer Behavior,” . Journal of Political Economy , 78 March-April : 311 – 329 .
   Web of Science ®Google Scholar
• Nelson , Phillip . 1974 . “Advertising as Information,” . Journal of Political Economy , 82 July-August : 729 – 754 .
   Web of Science ®Google Scholar
• Nunnally , Jum C. and Bernstein , Ira H. 1994 . Psychometric Theory, , 3d ed. , New York : McGraw-Hill .
   Google Scholar
• Ohanian , Roobina . 1991 . “The Impact of Celebrity Spokespersons’ Image on Consumers’ Intention to Purchase,” . Journal of Advertising Research , 31 February-March : 46 – 54 .
   Web of Science ®Google Scholar
• O'Mahony , Sheila and Meenaghan , Tony . 1997/98 . “The Impact of Celebrity Endorsements on Consumers,” . Irish Marketing Review , 10 ( 2 ) : 15 – 24 .
   Google Scholar
• Peterson , Robert A. , Wilson , William R. and Brown , Steven P. 1992 . “Effects of Advertised Customer Satisfaction Claims on Consumer Attitudes and Purchase Intention,” . Journal of Advertising Research , 32 March-April : 34 – 40 .
   Web of Science ®Google Scholar
• Petty , Richard E. , Cacioppo , John T. and Goldman , Rachel . 1981 . “Personal Involvement as a Determinant of Argument-Based Persuasion,” . Journal of Personality and Social Psychology , 41 November : 847 – 855 .
   Web of Science ®Google Scholar
• Shimp , Terence A. and Bearden , William O. 1982 . “Warranty and Other Extrinsic Cue Effects on Consumers’ Risk Perceptions,” . Journal of Consumer Research , 9 June : 38 – 49 .
   Web of Science ®Google Scholar
• Wilson , Elizabeth J. and Sherrell , Daniel L. 1993 . “Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size,” . Journal of the Academy of Marketing Science , 21 Spring : 101 – 112 .
   Google Scholar
• Woodside , Arch G. and William , J. 1974 . “The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior,” . Journal of Marketing Research , 11 May : 198 – 202 .
   Web of Science ®Google Scholar
• Wu , Chenghuan and Shaffer , David R. 1987 . “Susceptibility to Persuasive Appeals as a Function of Source Credibility and Prior Experience with the Attitude Object,” . Journal of Personality and Social Psychology , 52 ( 4 ) : 677 – 688 .
   Web of Science ®Google Scholar
• Zeithaml , Valarie A. 1988 . “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” . Journal of Marketing , 52 July : 2 – 22 .
   Web of Science ®Google Scholar