Cultural Values Reflected in Chinese and American Television Advertising

References

• Abelman , Robert and Atkin , David . 1999 . “Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding,” . In What Children Know About Advertising , Edited by: Macklin , Carole and Carlton , Les . 49 – 75 . Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Fahad , S. and Karande , Kiran . 2000 . “A Content Analysis of Magazine Advertisements from the United States and the Arab World,” . Journal of Advertising , 29 ( 3 ) : 69 – 83 .
   Web of Science ®Google Scholar
• Belk , Russell W. and Bryce , Wendy J. 1986 . “Materialism and Individual Determinism in U.S. and Japanese Television Advertising,” . In Advances in Consumer Research , Edited by: Lutz , Richard J. 568 – 572 . Provo , UT : Association for Consumer Research .
   Google Scholar
• Pollay , Richard W. “Advertising Themes and Cultural Values: A Comparison of U.S. and Japanese Advertising,” . Proceedings of the Inaugural Meeting of the Southeast Region. Edited by: Mun , K. C. and Chan , T. C. pp. 11 – 20 . Hong Kong : Academy of International Business .
   Google Scholar
• Pollay , Richard W. and Pollay , Richard W. 1985 . “Materialism and Status Appeals in Japanese and U.S. Print Advertising: A Historical and Cross-Cultural Content Analysis,” . International Marketing Review , 2 ( 12 ) : 38 – 47 .
   Google Scholar
• Berry , Leonard . 1979 . “The Time-Buying Consumer,” . Journal of Retailing , 55 Winter : 58 – 69 .
   Web of Science ®Google Scholar
• Herbert , M. Jr. 1979 . Social Statistics, , 2d ed. , New York : McGraw Hill .
   Google Scholar
• Bruneau , Tom . 1979 . “The Time Dimension in Intercultural Communication,” . In Communication Yearbook , Edited by: Nimmo , Dan . 71 – 92 . New Brunswick , NJ : Transaction Books .
   Google Scholar
• Cheng , Hong . 1994 . “Reflection of Cultural Values: A Content Analysis of Chinese Magazine Advertisements from 1982 and 1992,” . International Journal of Advertising , 13 ( 2 ) : 167 – 183 .
   Google Scholar
• Cheng , Hong . 2000 . “China: Advertising Yesterday and Today,” . In International Advertising: Realities and Myths , Edited by: Phillips , John . 255 – 286 . Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Schweitzer , John C. 1996 . “Cultural Values Reflected in Chinese and U.S. Television Commercials,” . Journal of Advertising Research , 36 ( 3 ) : 27 – 45 .
   Web of Science ®Google Scholar
• Cho , Bongjin , Kwon , Up , Gentry , James W. , Jun , Sunkyu and Kropp , Fredric . 1999 . “Cultural Values Reflected in the Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials,” . Journal of Advertising , 28 ( 4 ) : 59 – 74 .
   Web of Science ®Google Scholar
• Crowell , Todd and Hsieh , David . 1995 . “Little Emperors: Is China's One-Child Policy Creating a Society of Brats?” . Asiaweek , 21 ( 48 ) : 44 – 50 .
   Google Scholar
• Davis , Deborah S. and Sensenbrenner , Julia S. 2000 . “Commercializing Childhood: Parental Purchases for Shanghai's Only Child,” . In The Consumer Revolution in Urban China , Edited by: Davis , Deborah S. 54 – 79 . Berkeley , CA : University of California Press .
   Google Scholar
• Mooij , De and Marieke , D. 1998 . Global Marketing and Advertising: Understanding Cultural Paradoxes , Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Donthu , Naveen . 1998 . “A Cross-Country Investigation of Recall of and Attitude Toward Comparative Advertising,” . Journal of Advertising , 27 ( 2 ) : 111 – 122 .
   Web of Science ®Google Scholar
• Frith , Katherine T. 1990 . “Western Advertising and Eastern Culture: The Confrontation in Southeast Asia,” . In Current Issues and Research in Advertising , Edited by: Leigh , James H. and Martin , Claude R. Jr. 63 – 73 . Ann Arbor , MI : University of Michigan Graduate School of Business Division of Research .
   Google Scholar
• Frith , Katherine T. and Sengupta , Subir . 1991 . “Individualism and Advertising: A Cross-Cultural Comparison,” . Media Asia , 18 April : 191 – 197 .
   Google Scholar
• Gang , Deng . 2001 . “City Children Consume Over 3.5bn Worth/Month,” . People's Daily Online , (February 14), http://www.pdonline.com.cn/200101/14/eng20010214_62332.html
   Google Scholar
• Gudykunst , William B. , Ting-Toomey , Stella and Nishida , Tsukasa . 1996 . Communication in Personal Relationships Across Cultures , Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Hall , Edward T. 1976 . Beyond Culture , Garden City , NY : Anchor Books .
   Google Scholar
• Hall , Edward T. 1983 . The Dance of Life: The Other Dimension of Time , Garden City , NY : Anchor Press/Doubleday .
   Google Scholar
• Han , Yi-Hsun , Schweitzer , John C. , Bates , Benjamin J. and Smith , Tommy V. “Reflections of Culture: An Analysis of Taiwanese and American Advertising Appeals,” . paper presented at the AEJMC Annual convention . Montreal , Canada.
   Google Scholar
• Holsti , Ole R. 1969 . Content Analysis for the Social Sciences and Humanities , Reading , MA : Addison-Wesley Publishing .
   Google Scholar
• Hong , Jae W. , Muderrisoglu , Aydin and Zinkhan , George M. 1987 . “Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising,” . Journal of Advertising , 16 ( 1 ) : 55 – 62 . 68
   Web of Science ®Google Scholar
• Hsu , Francis L.K. 1981 . Americans and Chinese: Passage to Differences , Honolulu , HI : University Press of Hawaii .
   Google Scholar
• Jones , John Phillip . 2000 . International Advertising: Realities and Myths , Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Katz , Helen and Lee , Wei-Na . 1992 . “Ocean Apart: An Initial Exploration of Social Communication Differences in U.S. and U.K. Prime-Time Television Advertising,” . International Journal of Advertising , 11 ( 1 ) : 69 – 82 .
   Google Scholar
• Kim , Young Yun . 1985 . “Intercultural Personhood: An Integration of Eastern and Western Perspectives,” . In Intercultural Communication: A Reader , Edited by: Samovar , Larry A. and Porter , Richard E. 401 – 428 . Belmont , CA : Wadsworth Publishing Co. .
   Google Scholar
• Lee , Yueh-Ting , McCauley , Clark R. and Draguns , Juris G. 1999 . Personality and Person Perception Across Cultures , Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Lin , Carolyn A. 1993 . “Cultural Differences in Message Strategies: A Comparison Between American and Japanese TV Commercials,” . Journal of Advertising Research , 33 ( 3 ) : 40 – 48 .
   Google Scholar
• Salwen , Michael B. 1995 . “Product Information Strategies of American and Japanese Television Advertisements,” . International Journal of Advertising , 14 ( 1 ) : 55 – 64 .
   Google Scholar
• Lohtia , Ritu , Johnston , Wesley J. and Aab , Linda . 1994 . “Creating an Effective Print Advertisement for the China Market: An Analysis and Advice,” . Journal of Global Marketing , 8 ( 2 ) : 7 – 29 .
   Google Scholar
• Marquez , Ferdinand . 1975 . “The Relationship of Advertising and Culture in the Phillipines,” . Journalism Quarterly , 52 ( 3 ) : 436 – 442 .
   Web of Science ®Google Scholar
• Maynard , Michael and Taylor , Charles . 1999 . “Girlish Images Across Cultures: Analyzing Japanese Versus U.S. Seventeen, Magazine Ads,” . Journal of Advertising , 28 ( 1 ) : 39 – 48 .
   Web of Science ®Google Scholar
• Mueller , Barbara . 1987 . “Reflections of Culture: An Analysis of Japanese and American Advertising Appeals,” . Journal of Advertising Research , 27 ( 3 ) : 51 – 59 .
   Web of Science ®Google Scholar
• Mueller , Barbara . 1992 . “Standardization vs. Specification: An Examination of Westernization in Japanese Advertising,” . Journal of Advertising Research , 32 ( 1 ) : 15 – 24 .
   Web of Science ®Google Scholar
• Pan , Zhondang , Chaffee , Steven H. , Chu , Godwin C. and Ju , Yanan . 1994 . To See Ourselves: Comparing Traditional Chinese and American Cultural Values , Boulder , CO : West-view Press .
   Google Scholar
• Pasadeos , Yorgo and Chi , Mei-Chiung . “Traditional vs. Western Appeals in Chinese Magazine Advertisements: Hong Kong and Taiwan,” . Proceedings of the 1992 Conference of the American Academy of Advertising . Edited by: Reid , Leonard N. pp. 166 – 169 . Toronto , , Canada : Nelson .
   Google Scholar
• Peabody , Dean . 1999 . “Nationality Characteristics: Dimensions for Comparison,” . In Personality and Person Perception Across Cultures , Edited by: Lee , Yueh-Ting and Draguns , Juris G. 65 – 84 . Mawhah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Pieterse , Jan Nederveen . 2000 . “Globalization as Hybridization,” . In The Globalization Reader , Edited by: Lechner , Frank J. and Boli , John . Maiden , MA : Blackwell .
   Google Scholar
• Quicken . 2000 . “Youth Market Money Pit,” AOL Anywhere, http://www.quicken.aol.com/teens, America Online
   Google Scholar
• Ramaprasad , Jyotika and Hasegawa , Kazumi . 1992 . “Informational Content of American and Japanese Television Commercials,” . Journalism Quarterly , 69 ( 3 ) : 612 – 622 .
   Web of Science ®Google Scholar
• Robertson , Roland . 1995 . “Globalization: Time-Space and Homogeneity-Heterogeneity,” . In Global Modernities , Edited by: Featherstone , Mike , Lash , Scott and Robertson , Roland . 45 – 46 . Thousand Oaks , CA : Sage Publications .
   Google Scholar
• Shao , Alan T. , Raymond , Mary Ann and Taylor , Charles . 1999 . “Shifting Advertising Appeals in Taiwan,” . Journal of Advertising Research , 39 ( 6 ) : 61 – 69 .
   Web of Science ®Google Scholar
• Singh , Paras Nath and Huang , Sophia Chang . 1962 . “Some Socio-Cultural and Psychological Determinants of Advertising in India: A Comparative Study,” . The Journal of Social Psychology , 57 June : 113 – 121 .
   Web of Science ®Google Scholar
• Straubhaar , Joseph . 1991 . “Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity,” . Critical Studies in Mass Communication , 8 ( 1 ) : 1 – 11 .
   Web of Science ®Google Scholar
• Tansey , Richard , Hyman , Michael R. and Zinkhan , George M. 1990 . “Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison,” . Journal of Advertising , 19 ( 2 ) : 30 – 39 .
   Web of Science ®Google Scholar
• Tse , David K. , Belk , Russell W. and Zhou , Nan . 1989 . “Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan,” . Journal of Consumer Research , 15 ( 4 ) : 457 – 472 .
   Web of Science ®Google Scholar
• Tunistra , Fons . 2000 . “8 Things You Didn't Know about Chinese Consumers: Fresh Insights into the Biggest Potential Market in the World,” . Asiaweek , 26 ( 16 ) http://www.asiaweek.com/asiaweek/magazine/2000/0428/coverl.html
   Google Scholar
• Unwin , Stephen J.F. 1973 . “How Culture, Age and Sex Affect Advertising Response,” . Journalism Quarterly , 50 Winter : 35 – 743 .
   Web of Science ®Google Scholar
• Wheeler , Ladd , Reis , Harry T. and Bond , Michael Harris . 1997 . “Collectivism-Individualism in Everyday Social Life: The Middle Kingdom and the Melting Pot,” . In Sociocultural Perspectives in Social Psychology: Current Readings , Edited by: Peplau , Letitia Anne and Taylor , Shelley E. 297 – 313 . Upper Saddle River , NJ : Prentice Hall .
   Google Scholar
• Wong , Nancy Y. and Ahubia , Aaron C. 1998 . “Personal Taste and Family Face: Luxury Consumption in Confucian and Eastern Societies,” . Psychology & Marketing , 15 ( 5 ) : 423 – 441 .
   Web of Science ®Google Scholar
• Yan , Yunxiang . 2000 . “Of Hamburger and Social Space: Consuming McDonald's in Beijing,” . In The Consumer Revolution in Urban China , Edited by: Davis , Deborah S. 201 – 225 . Berkeley , CA : University of California Press .
   Google Scholar
• Zhang , Kang , Lee , Yueh-Ting and McCauley , Clark . 1996 . “Chinese-American Differences: A Chinese View,” . In Personality and Person Perception Across Cultures , Edited by: Lee , Yueh-Ting and Draguns , Juris G. 127 – 138 . Mawhah , NJ : Lawrence Erlbaum Associates .
   Google Scholar