It Ain't Easy Being Green

References

• Altheide , David L. 1987 . “Ethnographic Content Analysis,” . Qualitative Sociology , 10 ( Spring ) : 65 – 77 .
   Google Scholar
• Archibald , Robert B. , Haulman , Clyde A. and Moody , Carlisle E. Jr. 1983 . “Quality, Price, Advertising, and Published Quality Ratings,” . Journal of Consumer Research , 9 ( March ) : 347 – 356 .
   Web of Science ®Google Scholar
• Banerjee , Subhabrata , Gulas , Charles S. and Iyer , Easwar . 1995 . “Shades of Green: A Multidimensional Analysis of Environmental Advertising,” . Journal of Advertising , 24 ( 2 ) : 21 – 31 .
   Web of Science ®Google Scholar
• Batra , Rajeev and Ahtola , Olli T. 1991 . “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes,” . Marketing Letters , 2 ( April ) : 159 – 170 .
   Google Scholar
• Black , Iain R. and Cherrier , Helene . 2010 . “Anti-Consumption as Part of Living a Sustainable Lifestyle: Daily Practices, Contextual Motivations, and Subjective Values,” . Journal of Consumer Behaviour , 9 ( November/December ) : 437 – 453 .
   Web of Science ®Google Scholar
• Carlson , Les , Grove , Stephen J. and Kangun , Norman . 1993 . “A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach,” . Journal of Advertising , 22 ( 3 ) : 27 – 39 .
   Web of Science ®Google Scholar
• Chang , Chingching . 2011 . “Feeling Ambivalent About Going Green: Implications for Green Advertising Processing,” . Journal of Advertising , 40 ( 4 ) : 19 – 32 .
   Web of Science ®Google Scholar
• Charmaz , Kathy . 2006 . Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis , Thousand Oaks , CA : Sage .
   Google Scholar
• Corbin , Juliet and Strauss , Anselm . 2008 . Basics of Qualitative Research, , 3d ed. , Los Angeles : Sage .
   Google Scholar
• Eckhardt , Giana M. , Belk , Russell and Devinney , Timothy M. 2010 . “Why Don't Consumers Consume Ethically?” . Journal of Consumer Behavior , 9 ( 6 ) : 426 – 436 .
   Web of Science ®Google Scholar
• Flannery , Tim . 2005 . The Weather Makers: How Man Is Changing the Climate and What It Means for Life on Earth , New York : Grove Press .
   Google Scholar
• Glaser , Barney G. and Strauss , Anselm L. 1967 . The Discovery of Grounded Theory: Strategies for Qualitative Research , Chicago : Aldine .
   Google Scholar
• Granbois , Donald H. 1977 . “Shopping Behavior and Preferences,” . In Selected Aspects of Consumer Behavior , Edited by: Ferber , Robert . 250 – 298 . Washington , DC : U.S. Government Printing Office .
   Google Scholar
• Hartmann , Patrick and Apaolaza-Ibáñez , Vanessa . 2009 . “Green Advertising Revisited: Conditioning Virtual Nature Experiences,” . International Journal of Advertising , 28 ( 4 ) : 715 – 739 .
   Web of Science ®Google Scholar
• Iyer , Easwar and Banerjee , Bobby . 1993 . “Anatomy of Green Advertising,” . In Advances in Consumer Research , Edited by: McAlister , Leigh and Rothschild , Micharl L. vol. 20 , 494 – 501 . Provo , UT : Association for Consumer Research .
   Google Scholar
• Iyer , Easwar , Banerjee , Bobby and Gulas , Charles . 1994 . “An Expose on Green Television Ads,” . In Advances in Consumer Research , Edited by: Allen , Christ T. and John , Deborah Roedder . vol. 21 , 292 – 298 . Provo , UT : Association for Consumer Research .
   Google Scholar
• Kangun , Norman , Carlson , Les and Grove , Stephen J. 1991 . “Environmental Advertising Claims: A Preliminary Investigation,” . Journal of Public Policy and Marketing , 10 ( 2 ) : 47 – 58 .
   Web of Science ®Google Scholar
• Kantor , Linda Scott , Lipton , Kathryn , Manchester , Alden and Oliveira , Victor . 1997 . “Estimating and Addressing America's Food Loss,” . Food Review , : 2 – 12 . (January/April)
   Google Scholar
• Kilbourne , William E. 1995 . “Green Advertising: Salvation or Oxymoron?” . Journal of Advertising , 24 ( 2 ) : 7 – 19 .
   Web of Science ®Google Scholar
• Kilbourne , William E. 2004 . “Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?” . Marketing Theory , 4 ( 3 ) : 187 – 208 .
   Google Scholar
• Krippendorf , Klaus H. 2003 . Content Analysis: An Introduction to Its Methodology , Thousand Oaks , CA : Sage .
   Google Scholar
• Mallalieu , Lynnea and Palan , Kay M. 2006 . “How Good a Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence,” . Academy of Marketing Sciences Review , available at www.amsreview.org/articles/mallalieu05–2006.pdf(5) (accessed March 13, 2012)
   Google Scholar
• McCracken , Grant . 1988 . The Long Interview , Newbury Park , CA : Sage .
   Google Scholar
• McNally , John . 2011 . “Bridging the Green Gap: Wholesalers Educate Consumers and Contractors on Sustainable Products,” . Supply House Times , 54 ( 8 ) : 26 – 30 .
   Google Scholar
• Miller , Daniel . 1998 . A Theory of Shopping , Ithaca : Cornell University Press .
   Google Scholar
• Mitchell , W. J. T. 2006 . What Do Pictures Want? The Lives and Loves of Images , Chicago : University of Chicago Press .
   Google Scholar
• Morse , Janice M. 2003 . “Principles of Mixed Methods and Multimethod Research Design,” . In Handbook of Mixed Methods in Social and Behavioral Research , Edited by: Tashakkori , Abbas and Teddlie , Charles . 189 – 208 . Thousand Oaks , CA : Sage .
   Google Scholar
• Moustakas , Clark . 1994 . Phenomenological Research Methods , Thousand Oaks , CA : Sage .
   Google Scholar
• Neuendorf , Kimberly A. 2001 . The Content Analysis Guidebook , Thousand Oaks , CA : Sage .
   Google Scholar
• Nickols , Sharon Y. and Fox , Karen D. 1983 . “Buying Time and Saving Time: Strategies for Managing Household Production,” . Journal of Consumer Research , 10 ( September ) : 197 – 208 .
   Web of Science ®Google Scholar
• Roberts , James A. 1996 . “Green Consumers in the 1990s: Profile and Implications for Advertising,” . Journal of Business Research , 36 ( 3 ) : 217 – 231 .
   Web of Science ®Google Scholar
• Scammon , Debra L. and Mayer , Robert N. 1995 . “Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues,” . Journal of Advertising , 24 ( 2 ) : 33 – 43 .
   Web of Science ®Google Scholar
• Schuhwerk , Melody E. and Lefkoff-Hagius , Roxanne . 1995 . “Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?” . Journal of Advertising , 24 ( 2 ) : 45 – 54 .
   Web of Science ®Google Scholar
• Sherry , John F. Jr. 1990 . “A Sociocultural Analysis of a Midwestern Flea Market,” . Journal of Consumer Research , 17 ( June ) : 13 – 30 .
   Web of Science ®Google Scholar
• Strober , Myra H. and Weinberg , Charles B. 1980 . “Strategies Used By Working and Non-Working Wives to Reduce Time Pressures,” . Journal of Consumer Research , 6 ( 4 ) : 338 – 348 .
   Web of Science ®Google Scholar
• Thompson , Craig , Locander , William B. and Pollio , Howard R. 1989 . “Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology,” . Journal of Consumer Research , 16 ( September ) : 133 – 146 .
   Web of Science ®Google Scholar
• Van Manen , Max . 1990 . Researching Lived Experience: Human Science for an Action Sensitive Pedagogy , Albany : State University of New York Press .
   Google Scholar
• Wimberly , Jamie . 2008 . “Closing the Green Gap Between Public Perception and Reality,” . Natural Gas and Electricity , 24 ( 12 ) : 3 – 5 .
   Google Scholar
• Zinkhan , George M. and Carlson , Les . 1995 . “Green Advertising and the Reluctant Consumer,” . Journal of Advertising , 24 ( 2 ) : 1 – 6 .
   Web of Science ®Google Scholar