Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

REFERENCES

• Ainscough, Thomas L. (1996), “The Internet for the Rest of Us: Marketing on the World Wide Web,” Journal of Consumer Marketing, 13 (2), 36–47.
   Google Scholar
• Ashley, Christy, and Tracy Tuten (2015), “Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement,” Psychology and Marketing, 32 (1), 15–27.
   Web of Science ®Google Scholar
• Belanche, Daniel, Carlos Flavián, and Alfredo Pérez-Rueda (2017), “Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads,” Journal of Interactive Marketing, 37, 75–88.
   Web of Science ®Google Scholar
• Bhandari, Manu, and Shelly Rodgers (2016), “Electronic Word-of-Mouth and User-Generated Content: Past, Present, and Future,” in The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era, Vol. 2, Ruth E. Brown, Valerie K. Jones, and Ming Wang, eds., Santa Barbara, CA: Praeger, 175–201.
   Google Scholar
• Bronner, Fred (1999), “The Dutch Media Experience and Values Study,” paper presented at ESOMAR/FIPP Publishing Conference, Milan, Italy, October.
   Google Scholar
• ———, Vincent Kuijpers, and Inge Huizenga (2012), Mediabeleving 2011/2012: de resultaten van de vierde editie [Media experience 2011/2012: Results of the fourth measurement], Amsterdam: TNS NIPO.
   Google Scholar
• ———, and Peter C. Neijens (2006), “Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media,” International Journal of Market Research, 48 (1), 81–100.
   Web of Science ®Google Scholar
• ———, and Stephan van Velthoven (2008), “Mood, Media Experiences, and Advertising,” in New Trends in Advertising Research, F. Costa Pereira, J. Verissimo, and P. Neijens, eds., Lisbon, Portugal: Edicoes SILABO, 449–63.
   Google Scholar
• Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2016), “How to Capture Consumer Experiences: A Context-Specific Approach to Measuring Engagement Predicting Consumer Behavior across Qualitatively Different Experiences,” Journal of Advertising Research, 56 (1), 39–52.
   Web of Science ®Google Scholar
• ———, Edward C. Malthouse, and Ute Schaedel (2009), “An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness,” Journal of Interactive Marketing, 23, 321–31.
   Web of Science ®Google Scholar
• Campbell, Colin, and Lawrence J. Marks (2015), “Good Native Advertising Isn't a Secret,” Business Horizons, 58 (6), 599–606.
   Web of Science ®Google Scholar
• Chi, Hsu-Hsien (2011), “Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan,” Journal of Interactive Advertising, 12 (1), 44–61.
   Google Scholar
• Chu, Shu-Chuan (2011), “Viral Advertising in Social Media: Participation in Facebook Groups and Responses among College-Aged Users,” Journal of Interactive Advertising, 12 (1), 30–43.
   Google Scholar
• Dahlén, Micael (2005), “The Medium as a Contextual Cue,” Journal of Advertising, 34 (3), 89–98.
   Web of Science ®Google Scholar
• Davis Mersey, Rachel, Edward C. Malthouse, and Bobby J. Calder (2010), “Engagement with Online Media,” Journal of Media Business Studies, 7 (2), 39–56.
   Google Scholar
• De Pelsmacker, Patrick, Maggie Geuens, and Pascal Anckaert (2002), “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity,” Journal of Advertising, 31 (2), 49–61.
   Web of Science ®Google Scholar
• De Vries, Natalie Jane, and Jamie Carlson (2014), “Examining the Drivers and Brand Performance Implications of Customer Engagement with Brands in the Social Media Environment,” Journal of Brand Management, 21 (6), 495–515.
   Google Scholar
• Fournier, Susan, and Jill Avery (2011), “The Uninvited Brand,” Business Horizons, 54 (3), 193–207.
   Web of Science ®Google Scholar
• Gironda, John T., and Pradeep K. Korgaonkar (2014), “Understanding Consumers’ Social Networking Site Usage,” Journal of Marketing Management, 30 (5–6), 571–605.
   Google Scholar
• Hennig-Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler (2004), “Electronic Word-of-mouth via Consumer-opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?,” Journal of Interactive Marketing, 18 (1), 38–52.
   Google Scholar
• Hollebeek, Linda (2011), “Exploring Customer Brand Engagement: Definition and Themes,” Journal of Strategic Marketing, 19 (7), 555–73.
   Google Scholar
• Jeong, Yongick, and Erin Coyle (2014), “What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users' Privacy Perceptions and Behaviors,” Journal of Interactive Advertising, 14 (2), 51–59.
   Google Scholar
• Kaplan, Andreas M., and Michael Haenlein (2010), “Users of the World, Unite! The Challenges and Opportunities of Social Media,” Business Horizons, 53 (1), 59–68.
   Web of Science ®Google Scholar
• Kietzmann, Jan H., Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre (2011), “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media,” Business Horizons, 54 (3), 241–51.
   Web of Science ®Google Scholar
• Kim, Yoojung, Dongyoung Sohn, and Sejung Marina Choi (2011), “Cultural Difference in Motivations for Using Social Network Sites: A Comparative Study of American and Korean College Students,” Computers in Human Behavior, 27 (1), 365–72.
   Web of Science ®Google Scholar
• Knoll, Johannes (2016), “Advertising in Social Media: A Review of Empirical Evidence,” International Journal of Advertising, 35 (2), 266–300.
   Web of Science ®Google Scholar
• Linting, Mariëlle, and Anita van der Kooij (2012), “Nonlinear Principal Components Analysis With CATPCA: A Tutorial,” Journal of Personality Assessment, 94 (1), 12–25.
   PubMed Web of Science ®Google Scholar
• Liu, Xia, Alvin C. Burns, and Yingjian Hou (2017), “An Investigation of Brand-Related User-Generated Content on Twitter,” Journal of Advertising, 46 (2), 236–47.
   Web of Science ®Google Scholar
• Liu-Thompkins, Yuping (2012), “Seeding Viral Content,” Journal of Advertising Research, 52 (4), 465–78.
   Web of Science ®Google Scholar
• Malthouse, Edward C., Bobby J. Calder, and Ajit Tamhane (2007), “The Effects of Media Context Experiences on Advertising Effectiveness,” Journal of Advertising, 36 (3), 7–18.
   Web of Science ®Google Scholar
• Mangold, W. Glynn, and David J. Faulds (2009), “Social Media: The New Hybrid Element of the Promotion Mix,” Business Horizons, 52 (4), 357–65.
   Web of Science ®Google Scholar
• McCarthy, John (2017), “Adidas Chief Casts Doubt on TV Ads: ‘Digital Engagement Is Key for Us,’” The Drum, March 17, http://www.thedrum.com/news/2017/03/17/adidas-chief-casts-doubt-tv-ads-digital-engagement-key-us.
   Google Scholar
• Moorman, Marjolein, Peter C. Neijens, and Edith G. Smit (2002), “The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting,” Journal of Advertising, 31 (4), 27–40.
   Web of Science ®Google Scholar
• ———, ———, and ——— (2007), “The Effects of Program Involvement on Commercial Exposure and Recall in a Naturalistic Setting,” Journal of Advertising, 36 (1), 121–37.
   Web of Science ®Google Scholar
• ———, Lotte M. Willemsen, Peter C. Neijens, and Edith G. Smit (2012), “Program-Involvement Effects on Commercial Attention and Recall of Successive and Embedded Advertising,” Journal of Advertising, 41 (2), 25–38.
   Web of Science ®Google Scholar
• Muntinga, Daan G. (2016), “Managing Brands in the Age of DIY-Branding: The COBRA approach,” in Handbuch Sozialtechniken der Kommunikation: Grundlagen–Innovative Ansätze–Praktische Umsetzungen, T. Langner, F. R. Esch and M. Bruhn, eds., Wiesbaden, Germany: Springer, 1-20.
   Google Scholar
• ———, Marjolein Moorman, and Edith G. Smit (2011), “Introducing COBRAs: Exploring Motivations for Brand-Related Social Media Use,” International Journal of Advertising, 30 (1), 13–46.
   Web of Science ®Google Scholar
• Nelson-Field, Karen, Erica Riebe, and Byron Sharp (2012), “What's Not to ‘Like’?,” Journal of Advertising Research, 52 (2), 262–69.
   Web of Science ®Google Scholar
• Newberry, Christina (2016), “Social Media Advertising: The Complete Guide,” Hootsuite, November 21, https://blog.hootsuite.com/social-media-advertising/.
   Google Scholar
• Newcom Research and Consultancy (2015), Nationale Social Media Onderzoek 2015 [National Social Media Study 2015], Enschede, the Netherlands: Newcom Research and Consultancy.
   Google Scholar
• Norris, Claire E., and Andrew M. Colman (1992), “Context Effect on Recall and Recognition of Magazine Advertisements,” Journal of Advertising, 21 (3), 37–46.
   Web of Science ®Google Scholar
• Okazaki, Shintaro, Natalia Rubio, and Sara Campo (2014), “Gossiping Behavior on Social Networking Sites: Does Gender Matter?,” International Journal of Human-Computer Interaction, 30 (9), 718–26.
   Web of Science ®Google Scholar
• Pfeffer, Jürgen, Thomas Zorbach, and Kathleen M. Carley (2013), “Understanding Online Firestorms: Negative Word-of-Mouth Dynamics in Social Media Networks,” Journal of Marketing Communications, 20 (1–2), 117–28.
   Google Scholar
• Phillips, Barbara J., Jessica Miller, and Edward F. McQuarrie (2014), “Dreaming Out Loud on Pinterest: New Forms of Indirect Persuasion,” International Journal of Advertising, 33 (4), 633–55.
   Web of Science ®Google Scholar
• Porter, Constance Elise, Naveen Donthu, William H. MacElroy, and Donna Wydr (2011), “How to Foster and Sustain Engagement in Virtual Communities,” California Management Review, 53 (4), 80–110.
   Web of Science ®Google Scholar
• Rodgers, Shelly, and Esther Thorson (Eds.) (2017), Digital Advertising: Theory and Research, New York: Routledge.
   Google Scholar
• Roy, Atanu, Jisu Huh, Alexander Pfeuffer, and Jaideep Srivastava (2017), “Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research,” Journal of Advertising, 46 (2), 1–14.
   Web of Science ®Google Scholar
• Scheinbaum, Angeline Close (2016), “Digital Engagement: Opportunities and Risks for Sponsors,” Journal of Advertising Research, 56 (4), 341–45.
   Web of Science ®Google Scholar
• Schweidel, David A., and Wendy W. Moe (2014), “Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice,” Journal of Marketing Research, 51 (4), 387–402.
   Web of Science ®Google Scholar
• Smit, Edith G., Lex Van Meurs, and Peter C. Neijens (2006), “Effects of Advertising Likeability: A 10-Year Perspective,” Journal of Advertising Research, 46 (1), 73–83.
   Web of Science ®Google Scholar
• Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2012), “How Does Brand-Related User-Generated Content Differ across YouTube, Facebook, and Twitter?,” Journal of Interactive Marketing, 26 (2), 102–13.
   Web of Science ®Google Scholar
• Sook Kwon, Eun, Eunice Kim, Yongjun Sung, and Chan Yun Yoo (2014), “Brand Followers: Consumer Motivation and Attitude towards Advertisings on Twitter,” International Journal of Advertising, 33 (4), 657–80.
   Web of Science ®Google Scholar
• Utz, Sonja, Nicole Muscanell, and Cameran Khalid (2015), “Snapchat Elicits More Jealousy Than Facebook: A Comparison of Snapchat and Facebook Use,” Cyberpsychology, Behavior, and Social Networking, 18 (3), 141–46.
   PubMed Web of Science ®Google Scholar
• Van Dijck, J. (2013), The Culture of Connectivity, New York: Oxford University Press.
   Google Scholar
• Van Noort, Guda, Marjolijn L. Antheunis, and Peeter W. Verlegh (2014), “Enhancing the Effects of Social Network Site Marketing Campaigns: If You Want Consumers to Like You, Ask Them about Themselves,” International Journal of Advertising, 33 (2), 235–52.
   Web of Science ®Google Scholar
• Voorveld, Hilde A.M., Fred E. Bronner, Peter C. Neijens, and Edith G. Smit (2013), “Developing an Instrument to Measure Consumers’ Multimedia Usage in the Purchase Process,” International Journal on Media Management, 15 (1), 43–65.
   Google Scholar
• ———, and Sanne M.F. Valkenburg (2015), “The Fit Factor: The Role of Fit between Ads in Understanding Cross-Media Synergy,” Journal of Advertising, 44 (3), 185–95.
   Web of Science ®Google Scholar
• Walther, Joseph B., David DeAndrea, Jinsuk Kim, and James C. Anthon (2010), “The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube,” Human Communication Research, 36 (4), 469–92.
   Web of Science ®Google Scholar
• Zhu, Yu-Qian, and Houn-Gee Chen (2015), “Social Media and Human Need Satisfaction: Implications for Social Media Marketing,” Business Horizons, 58 (3), 335–45.
   Web of Science ®Google Scholar