Journal of Advertising, Volume 47, Issue 1 (2018)

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Journal of Advertising, Volume 47, Issue 1 (2018)

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Digital Engagement with Advertising

Introductions

Introduction
Special Issue Introduction: Digital Engagement with Advertising
Shelly Rodgers & Esther Thorson
Pages: 1-3
Published online: 13 Feb 2018
First Page PreviewforSpecial Issue Introduction: Digital Engagement with Advertising | Full Text | References | PDF (73.4 KB)
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Original Articles

Article
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
José Manuel Gavilanes, Tessa Christina Flatten & Malte Brettel
Pages: 4-23
Published online: 13 Feb 2018
AbstractforContent Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement | Full Text | References | PDF (523 KB) | Supplemental
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Article
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
Gunwoo Yoon, Cong Li, Yi (Grace) Ji, Michael North, Cheng Hong & Jiangmeng Liu
Pages: 24-37
Published online: 24 Jan 2018
AbstractforAttracting Comments: Digital Engagement Metrics on Facebook and Financial Performance | Full Text | References | PDF (171.3 KB)
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Article
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner
Pages: 38-54
Published online: 13 Feb 2018
AbstractforEngagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type | Full Text | References | PDF (382.2 KB) | Supplemental
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Open Access
Article
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Iryna Pentina, Véronique Guilloux & Anca Cristina Micu
Pages: 55-69
Published online: 13 Feb 2018
AbstractforExploring Social Media Engagement Behaviors in the Context of Luxury Brands | Full Text | References | PDF (227.3 KB) | Supplemental
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Article
Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty
Tae Hyun Baek & Chan Yun Yoo
Pages: 70-82
Published online: 15 Feb 2018
AbstractforBranded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty | Full Text | References | PDF (366.6 KB)
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Article
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising
Yuri Seo, Xiaozhu Li, Yung Kyun Choi & Sukki Yoon
Pages: 83-95
Published online: 24 Jan 2018
AbstractforNarrative Transportation and Paratextual Features of Social Media in Viral Advertising | Full Text | References | PDF (350.7 KB)
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