12,437
Views
171
CrossRef citations to date
0
Altmetric
Original Articles

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

, &

REFERENCES

  • Alexander, Matthew, and Elina Jaakkola (2016), “Customer Engagement Behaviours and Value Co-Creation,” in Customer Engagement: Contemporary Issues and Challenges, Roderick J. Brodie, Linda D. Hollebeek, and Jodie Conduit, eds., New York: Routledge, 3–20.
  • Algesheimer, Rene, Utpal M. Dholakia, and Andreas Herrmann (2005), “The Social Influence of Brand Community: Evidence from European Car Club,” Journal of Marketing, 69 (3), 19–34.
  • Arnould, Eric J., and Melanie Wallendorf (1994), “Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation,” Journal of Marketing Research, 31 (4), 484–504.
  • Belk, Russell W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, 15 (2), 139–68.
  • Ben-Shabat, Hana (2015), “The New Luxury Consumer? Think: Multiple Consumers,” Robin Report, January 26, http://www.therobinreport.com/the-new-luxury-consumer-think-multiple-consumers/.
  • Berger, Jonah, and Eric M. Schwartz (2011), “What Drives Immediate and Ongoing Word of Mouth?,” Journal of Marketing Research, 48 (5), 869–80.
  • Berthon, Pierre, Leyland Pitt, and Colin Campbell (2008), “Ad Lib: When Customers Create the Ad,” California Management Review, 50 (4), 6–30.
  • Beverland, Michael B. (2004), “Uncovering ‘Theories-in-Use’: Building Luxury Wine Brands,” European Journal of Marketing, 38 (3/4), 446–66.
  • Bode, Matthias (2010), “Showing Doing: The Art–Science Debate in a Performative Perspective,” Journal of Consumer Behaviour, 9 (2), 139–55.
  • Brodie, Roderick J., Ana Ilic, Biljana Juric, and Linda Hollebeek (2013), “Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis,” Journal of Business Research, 66 (1), 105–14.
  • Bronner, Fred, and Robert De Hoog (2011), “Vacationers and eWOM: Who Posts, and Why, Where, and What?,” Journal of Travel Research, 50 (1), 15–26.
  • Bryman, Alan, and Emma Bell (2007), Business Research Methods, 2 nd ed., Oxford, United Kingdom: Oxford University Press.
  • Butler, Judith (2010), “Performative Agency,” Journal of Cultural Economy, 3 (2), 147–61.
  • Calder, Bobby J., Edward C. Malthouse, and Ute Schaedel (2009), “An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness,” Journal of Interactive Marketing, 23 (4), 321–31.
  • Calvar, Javier (2016), “Luxury Brands Can't Ignore Digital for Building Meaningful Relationships,” eMarketer, May 4, https://www.emarketer.com/Article/Luxury-Brands-Cant-Ignore-Digital-Building-Meaningful-Relationships/1013916.
  • Cayla, Julien, and Eric J. Arnould (2008), “A Cultural Approach to Branding in the Global Marketplace,” Journal of International Marketing, 16 (4), 86–112.
  • Chevalier, Judith A., and Dina Mayzlin (2006), “The Effect of Word of Mouth on Sales: Online Book Reviews,” Journal of Marketing Research, 43 (3), 345–54.
  • Chi, Hsu-Hsien (2011), “Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan,” Journal of Interactive Advertising, 12 (1), 44–61.
  • Chu, Shu-Chuan, and Yoojung Kim (2011), “Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites,” International Journal of Advertising, 30 (1), 47–75.
  • Coulter, Robin A., Linda L. Price, and Lawrence Feick (2003), “Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe,” Journal of Consumer Research, 30 (2), 151–69.
  • Dauriz, Linda, Nathalie Remy, and Nicola Sandri (2014), “Luxury Shopping in the Digital Age,” McKinsey and Company, May, https://www.mckinsey.com/industries/retail/our-insights/luxury-shopping-in-the-digital-age.
  • Deloitte (2015), “Global Powers of Luxury Goods 2015: Engaging the Future Luxury Consumer,” https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-global-power-of-luxury-web.pdf.
  • Dessart, Laurence, Cleopatra Veloutsou, and Anna Morgan-Thomas (2015), “Consumer Engagement in Online Brand Communities: A Social Media Perspective,” Journal of Product and Brand Management, 24 (1), 28–42.
  • Dhaoui, Chedia (2014), “An Empirical Study of Luxury Brand Marketing Effectiveness and Its Impact on Consumer Engagement on Facebook,” Journal of Global Fashion Marketing, 5 (3), 209–22.
  • Douglas, Susan, and Samuel Craig (2007), “Collaborative and Iterative Translation: An Alternative Approach to Back Translation,” Journal of International Marketing, 15 (1), 30–43.
  • Escalas, Jennifer Edson (2004), “Narrative Processing: Building Consumer Connections to Brands,” Journal of Consumer Psychology, 14 (1–2), 168–80.
  • Gensler, Sonja, Franziska Völckner, Yuping Liu-Thompkins, and Caroline Wiertz (2013), “Managing Brands in the Social Media Environment,” Journal of Interactive Marketing, 27 (4), 242–56.
  • Glaser, Barney, and Anselm Strauss (1967), The Discovery of Grounded Theory, London: Weidenfield & Nicolson.
  • Hennig-Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler (2004), “Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?,” Journal of Interactive Marketing, 18 (1), 38–52.
  • ———, Edward C. Malthouse, Christian Friege, Sonja Gensler, Lara Lobschat, Arvind Rangaswamy, and Bernd Skiera (2010), “The Impact of New Media on Customer Relationships,” Journal of Service Research, 13 (3), 311–30.
  • Hollebeek, Linda (2011), “Exploring Customer Brand Engagement: Definition and Themes,” Journal of Strategic Marketing, 19 (7), 555–73.
  • ———, Mark S. Glynn, and Roderick J. Brodie (2014), “Consumer Brand Engagement in Social Media: Conceptualization, Scale Development, and Validation,” Journal of Interactive Marketing, 28 (2), 149–65.
  • Holt, Douglas B. (2003), Brands and Branding, Boston, MA: Harvard Business School.
  • Ind, Nicholas, Oriol Iglesias, and Majken Schultz (2013), “Building Brands Together,” California Management Review, 55 (3), 5–26.
  • Jaakkola, Elina, and Matthew Alexander (2014), “The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective,” Journal of Service Research, 17 (3), 247–61.
  • Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury (2009), “Twitter Power: Tweets as Electronic Word-of-Mouth,” Journal of the American Society for Information Science and Technology, 60 (11), 2169–88.
  • Jeppesen, Lars Bo, and Lars Frederiksen (2006), “Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments,” Organization Science, 17 (1), 45–63.
  • Jin, Seung-A Annie (2012), “The Potential of Social Media for Luxury Brand Management,” Marketing Intelligence and Planning, 30 (7), 687–99.
  • Kahn, William A. (1990), “Psychological Conditions of Personal Engagement and Disengagement at Work,” Academy of Management Journal, 33 (4), 692–724.
  • Kang, Yeu-Jin, and Seong-Yeon Park (2016), “The Perfection of the Narcissistic Self: A Qualitative Study on Luxury Consumption and Customer Equity,” Journal of Business Research, 69 (9), 3813–19.
  • Katz, Elihu, Michael Gurevitch, and Hadassah Haas (1973), “On the Use of the Mass Media for Important Things,” American Sociological Review, 38 (2), 164–81.
  • Kim, Angella J., and Eunju Ko (2010), “Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention,” Journal of Global Fashion Marketing, 1 (3), 164–71.
  • ———, and ——— (2012), “Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand,” Journal of Business Research, 65 (10), 1480–86.
  • Kim, Eunice, Yongjun Sung, and Hamsu Kang (2014), “Brand Followers’ Retweeting Behavior on Twitter: How Brand Relationships Influence Brand Electronic Word-of-Mouth,” Computers in Human Behavior, 37, 18–25.
  • Kumar, V., Lerzan Aksoy, Bas Donkers, Rajkumar Venkatesan, Thorsten Wiesel, and Sebastian Tillmanns (2010), “Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value,” Journal of Service Research, 13 (3), 297–310.
  • Kwon, Eunseon (Penny), S. Ratneshwar, and Esther Thorson (2017), “Consumers’ Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework,” Journal of Interactive Advertising, 17 (1), 13–27.
  • LeCompte, Margaret Diane, and Jean J. Schensul (1999), Designing and Conducting Ethnographic Research, vol. 1, Lanham, MD: Altamira Press.
  • Lemon, Katherine N., and Peter C. Verhoef (2016), “Understanding Customer Experience throughout the Customer Journey,” Journal of Marketing, 80 (6), 69–96.
  • L'Oréal (2017), Interview with Nicolas Hieronimus, President Selective Division, YouTube, March 14, https://www.youtube.com/watch?v=ciUG4ACgHWE.
  • Lucarelli, Andrea, and Anette Hallin (2015), “Brand Transformation: A Performative Approach to Brand Regeneration,” Journal of Marketing Management, 31 (1–2), 84–106.
  • McCahon, Callum (2016), “Stories … and the Convergence of Social Media,” Getting Social, August 18, https://medium.com/getting-social/stories-and-the-convergence-of-social-media-6b743fc2c03f.
  • McCracken, Grant (1988), The Long Interview, Sage University Paper Series on Qualitative Research Methods, vol. 13, Newbury Park, CA: Sage.
  • McQuarrie, Edward F. (1993), Customer Visits: Building a Better Customer Focus, New York: Routledge.
  • Michel, Géraldine (2017), “From Brand Identity to Polysemous Brands: Commentary on ‘Performing Identities: Process of Brand and Stakeholder Identity Co-Construction,’” Journal of Business Research, 70, 453–55.
  • Miles, Matthew B., Michael Huberman, and Johnny Saldana (2013), Qualitative Data Analysis: A Methods Sourcebook, Beverly Hills, CA: Sage.
  • Miller, Karen W., and Michael K. Mills (2012), “Contributing Clarity by Examining Brand Luxury in the Fashion Market,” Journal of Business Research, 65, 1471–79.
  • Muñiz, Albert M., Jr., and Hope Jensen Schau (2007), “Vigilante Marketing and Consumer-Created Communications,” Journal of Advertising, 36 (3), 35–50.
  • Muntinga, Daniel G., Marjolein Moorman, and Edith G. Smit (2011), “Introducing COBRAs: Exploring Motivations for Brand-Related Social Media Use,” International Journal of Advertising, 30 (1), 13–46.
  • Okonkwo, Uché (2009), “Sustaining the Luxury Brand on the Internet,” Journal of Brand Management, 16 (5/6), 302–10.
  • Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, and Koen Pauwels (2013), “Social Media Metrics: A Framework and Guidelines for Managing Social Media,” Journal of Interactive Marketing, 27 (4), 281–98.
  • Prahalad, Coimbatore K., and Venkat Ramaswamy (2004), “Co-Creation Experiences: The Next Practice in Value Creation,” Journal of Interactive Marketing, 18 (3), 5–14.
  • Price, Linda L., Eric J. Arnould, and Carolyn Folkman Curasi (2000), “Older Consumers’ Disposition of Special Possessions,” Journal of Consumer Research, 27 (2), 179–201.
  • Rodgers, Shelly, Ye Wang, Ruth Rettie, and Frank Alpert (2007), “The Web Motivation Inventory: Replication, Extension, and Application to Internet Advertising,” International Journal of Advertising, 26 (4), 447–76.
  • Schade, Michael, Sabrina Hegner, Florian Horstmann, and Nora Brinkmann (2016), “The Impact of Attitude Functions on Luxury Brand Consumption: An Age-Based Group Comparison,” Journal of Business Research, 69 (1), 314–22.
  • Scott, Mark (2015), “Luxury Brands and the Social Campaign,” New York Times, December 1, https://www.nytimes.com/2015/12/02/fashion/luxury-brands-and-the-social-campaign.html?_r=0.
  • Shepherd, Steven, Tanya L. Chartrand, and Gavan J. Fitzsimons (2015), “When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology,” Journal of Consumer Research, 42 (1), 76–92.
  • Singh, Sangeeta, and Stephan Sonnenburg (2012), “Brand Performances in Social Media,” Journal of Interactive Marketing, 26 (4), 189–97.
  • Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2012), “How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter?,” Journal of Interactive Marketing, 26 (2), 102–13.
  • Stavros, Constantino, Matthew D. Meng, Kate Westberg, and Francis Farrelly (2014), “Understanding Fan Motivation for Interacting on Social Media,” Sport Management Review, 17 (4), 455–69.
  • Stokburger-Sauer, Nicola E., and Karin Teichmann (2013), “Is Luxury Just a Female Thing? The Role of Gender in Luxury Brand Consumption,” Journal of Business Research, 66 (7), 889–96.
  • Teichmann, Karin, Ursula Scholl-Grissemann, and Nicola E. Stokburger-Sauer (2016), “The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity,” Journal of Interactive Marketing, 36, 15–30.
  • Tynan, Caroline, Sally McKechnie, and Celine Chhuon (2010), “Co-Creating Value for Luxury Brands,” Journal of Business Research, 63 (11), 1156–63.
  • Van Doorn, Jenny, Katherine N. Lemon, Vikas Mittal, Stephan Nass, Doreén Pick, Peter Pirner, and Peter C. Verhoef (2010), “Customer Engagement Behavior: Theoretical Foundations and Research Directions,” Journal of Service Research, 13 (3), 253–66.
  • Vigneron, Franck, and Lester W. Johnson (2004), “Measuring Perceptions of Brand Luxury,” Journal of Brand Management, 11 (6), 484–506.
  • Vivek, Shiri D., Sharon E. Beatty, and Robert M. Morgan (2012), “Customer Engagement: Exploring Customer Relationships beyond Purchase,” Journal of Marketing Theory and Practice, 20 (2), 122–46.
  • Von Wallpach, Sylvia, Andrea Hemetsberger, and Peter Espersen (2017), “"Co-Creating Stakeholder and Brand Identities: Introduction to the Special Section,” Journal of Business Research, 70, 395–98.
  • Voyer, Benjamin G., Minas N. Kastanakis, and Ann Kristin Rhode (2017), “Co-Creating Stakeholder and Brand Identities: A Cross-Cultural Consumer Perspective,” Journal of Business Research, 70, 399–410.
  • Woodside, Arch G. (2010), “Brand–Consumer Storytelling Theory and Research: Introduction to a Psychology and Marketing Special Issue,” Psychology and Marketing, 27 (6), 531–40.
  • Zaichkowsky, Judith Lynne (1994), “The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising,” Journal of Advertising, 23 (4), 59–70.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.