2,600
Views
15
CrossRef citations to date
0
Altmetric
Articles

Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation

, &
Pages 292-308 | Received 15 Dec 2018, Accepted 14 May 2020, Published online: 30 Jun 2020

REFERENCES

  • American Academy of Child and Adolescent Psychiatry (2017), “Social Networking and Children,” https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-Guide/Children-and-Social-Networking-100.aspx.
  • An, Soontae, Hyun S. Jin, and Eun H. Park (2014), “Children’s Advertising Literacy for Advergames: Perception of the Game As Advertising,” Journal of Advertising, 43 (1), 63–72. doi:10.1080/00913367.2013.795123
  • An, Soontae, and Susannah Stern (2011), “Mitigating the Effects of Advergames on Children,” Journal of Advertising, 40 (1), 43–56. doi:10.2753/JOA0091-3367400103
  • Austin, Erica W., Bruce W. Austin, Brian F. French, and Marilyn A. Cohen (2018), “The Effects of a Nutrition Media Literacy Intervention on Parents’ and Youths’ Communication about Food,” Journal of Health Communication, 23 (2), 190–99. doi:10.1080/10810730.2018.1423649
  • Bennett, Aronté, Ronald Paul Hill, and Kara Daddario (2015), “Shopping while Nonwhite: Racial Discrimination among Minority Consumers,” Journal of Consumer Affairs, 49 (2), 328–55. doi:10.1111/joca.12060
  • Boush, David M., Marian Friestad, and Gregory M. Rose (1994), “Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics,” Journal of Consumer Research, 21 (1), 165–75. doi:10.1086/209390
  • Brucks, Merrie, Gary M. Armstrong, and Marvin E. Goldberg (1988), “Children’s Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach,” Journal of Consumer Research, 14 (4), 471–82. doi:10.1086/209129
  • Buijzen, Moniek, and Patti M. Valkenburg (2005), “Parental Mediation of Undesired Advertising Effects,” Journal of Broadcasting and Electronic Media, 49 (2), 153–65. doi:10.1207/s15506878jobem4902_1
  • Buijzen, Moniek, Eva A. Van Reijmersdal, and Laura H. Owen (2010) “Introducing the PCMC Model: An Investigative Framework for Young People’s Processing of Commercialized Media Content,” Communication Theory, 20 (4), 427–450.
  • Burns, Kelli S., and Richard J. Lutz (2006), “The Function of Format: Consumer Responses to Six On-Line Advertising Formats,” Journal of Advertising, 35 (1), 53–63. doi:10.2753/JOA0091-3367350104
  • Campbell, Margaret C., and Amna Kirmani (2000), “Consumers’ Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent,” Journal of Consumer Research, 27 (1), 69–83. doi:10.1086/314309
  • Carlson, Les, Russell N. Laczniak, and Ann Walsh (2001), “Socializing Children about Television: An Intergenerational Study,” Journal of the Academy of Marketing Science, 29 (3), 276–88. doi:10.1007/BF02890785
  • Confos, Nicolla, and Teresa Davis (2016), “Young Consumer–Brand Relationship Building Potential Using Digital Marketing,” European Journal of Marketing, 50 (11), 1993–2017. doi:10.1108/EJM-07-2015-0430
  • Connell, Paul M., Merrie Brucks, and Jesper H. Nielsen (2014), “How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood,” Journal of Consumer Research, 41 (1), 119–34. doi:10.1086/675218
  • Connell, Sabrina L., Alexis R. Lauricella, and Ellen Wartella (2015), “Parental Co-use of Media Technology with Their Young Children in the USA,” Journal of Children and Media, 9(1), 5–21.
  • Cornish, Lara S. (2014), “‘Mum, Can I Play on the Internet?’: Parents’ Understanding, Perception, and Responses to Online Advertising Designed for Children,” International Journal of Advertising, 33 (3), 437–73.
  • De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe (2016), “The Immediate versus Delayed Effects of an Advertising Literacy Training on Children’s Responses to Product Placement,” presented at the 15th International Conference on Research in Advertising, Ljubljana, Slovenia, July.
  • De Pauw, Pieter, Ralf De Wolf, Liselot Hudders, and Veroline Cauberghe (2016), “Children’s Knowledge and Assessment of New Advertising Tactics,” a report in the AdLit Research Project, www.AdLit.Be.
  • De Wolf, Ralf, Liselot Hudders, and Veroline Cauberghe (2016), “Which New Formats Are Minors Most Exposed To?,” a report in the AdLit Research Project, www.AdLit.Be.
  • Evans, Nathaniel J. (2014), “Pinpointing Persuasion in Children’s Advergames: Exploring the Relationship among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation,” Journal of Interactive Advertising, 14 (2), 73–85. doi:10.1080/15252019.2014.943354
  • Evans, Nathaniel J, Les Carlson, and Mariea Grubbs Hoy (2013), “Coddling Our Kids: Can Parenting Style Affect Attitudes toward Advergames?,” Journal of Advertising, 42 (2–3), 228–40. doi:10.1080/00913367.2013.774602
  • Evans, Nathaniel J, Mariea Grubbs Hoy, and Courtney Carpenter Childers (2018), “Parenting ‘YouTube Natives’: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos,” Journal of Advertising, 47 (4), 326–46. doi:10.1080/00913367.2018.1544952
  • Friestad, Marian, and Peter Wright (1991), “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts,” Journal of Consumer Research, 21 (1), 1–31. doi:10.1086/209380
  • Friestad, Marian, and Peter Wright (1994), “The Persuasion Knowledge model: How People Cope with Persuasion Attempts,” Journal of Consumer Research, 21 (1), 1–31.
  • Gentile, Douglas A., Amy I. Nathanson, Eric E. Rasmussen, Rachel A. Reimer, and David A. Walsh (2012), “Do You See What I See? Parent and Child Reports of Parental Monitoring of Media,” Family Relations, 61 (3), 470–87. doi:10.1111/j.1741-3729.2012.00709.x
  • Ham, Chang-Dae, Michelle R. Nelson, and Susmita Das (2015), “How to Measure Persuasion Knowledge,” International Journal of Advertising, 34 (1), 17–53.
  • Hayes, Andrew F. (2013), Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach, New York, NY: Guilford Press.
  • Hudders, Liselot, and Veroline Cauberghe (2018), “The Mediating Role of Advertising Literacy and the Moderating Influence of Parental Mediation on How Children of Different Ages React to Brand Placements,” Journal of Consumer Behaviour, 17 (2), 197–210. doi:10.1002/cb.1704
  • Hudders, Liselot, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, and Esther Rozendaal (2017), “Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda,” Journal of Advertising, 46 (2), 333–49. doi:10.1080/00913367.2016.1269303
  • Isaac, Mathew S., and Kent Grayson (2017), “Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?,” Journal of Consumer Research, 43 (6), 895–912.
  • Jiow, Hee Jhee, Sun Sun Lim, and Julian Lin (2016), “Level Up! Refreshing Parental Mediation Theory for Our Digital Media Landscape,” Communication Theory, 27 (3), 309–28. doi:10.1111/comt.12109
  • John, Deborah R. (1999), “Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research,” Journal of Consumer Research, 26 (3), 183–213. doi:10.1086/209559
  • Khurana, Atika, Amy Bleakley, Amy B. Jordan, and Daniel Romer (2015), “The Protective Effects of Parental Monitoring and Internet Restriction on Adolescents’ Risk of Online Harassment,” Journal of Youth and Adolescence, 44 (5), 1039–47. doi:10.1007/s10964-014-0242-4
  • Kowalczyk, Christine M., and Marla B. Royne (2016), “Exploring the Influence of Mothers’ Attitudes toward Advertising on Children’s Consumption of Screen Media,” International Journal of Consumer Studies, 40 (5), 610–17. doi:10.1111/ijcs.12306
  • Lawlor, Margaret-Anne, ÁIne Dunne, and Jennifer Rowley (2016), “Young Consumers’ Brand Communications Literacy in a Social Networking Site Context,” European Journal of Marketing, 50 (11), 2018–40. doi:10.1108/EJM-06-2015-0395
  • Lee, Sook-Jung, and Young-Gil Chae (2012), “Balancing Participation and Risks in Children’s Internet Use: The Role of Internet Literacy and Parental Mediation,” Cyberpsychology, Behavior, and Social Networking, 15 (5), 257–62. doi:10.1089/cyber.2011.0552
  • Lin, Jenny, Akshaya Vijayalakshmi, and Russell N. Laczniak (2019), “Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment,” Frontiers in Psychology, published electronically December 6, doi:10.3389/fpsyg.2019.02664
  • Litt, Eden (2013), “Measuring Users’ Internet Skills: A Review of past Assessments and a Look toward the Future,” New Media and Society, 15 (4), 612–30. doi:10.1177/1461444813475424
  • Livingstone, Sonia, Magdalena Bober, and Ellen J. Helsper (2005), “Active Participation or Just More Information? Young People’s Take-Up of Opportunities to Act and Interact on the Internet,” Information, Community, and Society, 8 (3), 287–314. doi:10.1080/13691180500259103
  • Livingstone, Sonia, and Ellen J. Helsper (2008), “Parental Mediation of Children’s Internet Use,” Journal of Broadcasting and Electronic Media, 52 (4), 581–99. doi:10.1080/08838150802437396
  • Lwin, May O., Andrea J.S. Stanaland, and Anthony D. Miyazaki (2008), “Protecting Children’s Privacy Online: How Parental Mediation Strategies Affect Website Safeguard Effectiveness,” Journal of Retailing, 84 (2), 205–17. doi:10.1016/j.jretai.2008.04.004
  • Mallinckrodt, Victoria, and Dick Mizerski (2007), “The Effects of Playing an Advergame on Young Children’s Perceptions, Preferences, and Requests,” Journal of Advertising, 36 (2), 87–100. doi:10.2753/JOA0091-3367360206
  • Mangleburg, Tamara F., and Terry Bristol (1998), “Socialization and Adolescents’ Skepticism toward Advertising,” Journal of Advertising, 27 (3), 11–21. doi:10.1080/00913367.1998.10673559
  • Mikeska, Jessica, Robert L. Harrison, and Les Carlson (2017), “A Meta-Analysis of Parental Style and Consumer Socialization of Children,” Journal of Consumer Psychology, 27 (2), 245–56. doi:10.1016/j.jcps.2016.09.004
  • Moschis, George P., and Roy L. Moore (1979), “Decision Making among the Young: A Socialization Perspective,” Journal of Consumer Research, 6 (2), 101–12. doi:10.1086/208754
  • Nairn, Agnes, and Cordelia Fine (2008), “Who’s Messing with My Mind? The Implications of Dual-Process Models for the Ethics of Advertising to Children,” International Journal of Advertising, 27 (3), 447–70. doi:10.2501/S0265048708080062
  • Nathanson, Amy I. (2001), “Parent and Child Perspectives on the Presence and Meaning of Parental Television Mediation,” Journal of Broadcasting and Electronic Media, 45 (2), 201–20. doi:10.1207/s15506878jobem4502_1
  • Nelson, Michelle R. (2016), “Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School,” Journal of Advertising, 45 (2), 169–82. doi:10.1080/00913367.2015.1107871
  • Nelson, Michelle R, Lucy Atkinson, Mark A. Rademacher, and Regina Ahn (2017), “How Media and Family Build Children’s Persuasion Knowledge,” Journal of Current Issues and Research in Advertising, 38 (2), 165–83. doi:10.1080/10641734.2017.1291383
  • Oates, Caroline, Mark Blades, and Barrie Gunter (2002), “Children and Television Advertising: When Do They Understand Persuasive Intent?,” Journal of Consumer Behavior, 1 (3), 238–45. doi:10.1002/cb.69
  • Obermiller, Carl, and Eric R. Spangenberg (1998), “Development of a Scale to Measure Consumer Skepticism toward Advertising,” Journal of Consumer Psychology, 7 (2), 159–86. doi:10.1207/s15327663jcp0702_03
  • Panic, Katarina, Veroline Cauberghe, and Patrick De Pelsmacker (2013), “Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses,” Journal of Advertising, 42 (2–3), 264–73. doi:10.1080/00913367.2013.774605
  • Preacher, Kristopher J., and Andrew F. Hayes (2004), “SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models,” Behavior Research Methods, 36 (4), 717–31. doi:10.3758/bf03206553
  • Preston, Ivan (1996), The Great American Blow-Up: Puffery in Advertising and Selling, Madison: University of Wisconsin Press.
  • Rozendaal, Esther, Moniek Buijzen, and Patti Valkenburg (2009), “Do Children’s Cognitive Advertising Defenses Reduce Their Desire for Advertised Products?,” European Journal for Communication Research, 34 (3), 287–303.
  • Rozendaal, Esther, Noortje Slot, Eva A. van Reijmersdal, and Moniek Buijzen (2013), “Children’s Responses to Advertising in Social Games,” Journal of Advertising, 42 (2–3), 142–54. doi:10.1080/00913367.2013.774588
  • Shellenbarger, Sue (2016), “Most Students Don’t Know When News Is Fake, Stanford Study Finds,” Wall Street Journal, November 21, https://www.wsj.com/Articles/Most-Students-Dont-Know-When-News-Is-Fake-Stanford-Study-Finds-1479752576.
  • Shin, Wonsun (2017) “Active Mediation of Television, Internet and Mobile Advertising,” Young Consumers, 18(4), 378–392.
  • Shin, Wonsun (2010), “The Role of Parental Mediation in Children’s Consumer Socialization on the Web,” doctoral dissertation, University of Minnesota, http://hdl.handle.net/11299/95674.
  • Shin, Wonsun, Jisu Huh, and Ronald J. Faber (2012), “Developmental Antecedents to Children’s Responses to Online Advertising,” International Journal of Advertising, 31 (4), 719–40. doi:10.2501/IJA-31-4-719-740
  • Short, Doug (2017), “February Real Median Household Income: Higher in February,” Advisor Perspectives, March 31, https://seekingalpha.com/Article/4059357-February-Real-Median-Household-Income-Higher-February.
  • Tutaj, Karolina, and Eva A. van Reijmersdal (2012), “Effects of Online Advertising Format and Persuasion Knowledge on Audience Reactions,” Journal of Marketing Communications, 18 (1), 5–18. doi:10.1080/13527266.2011.620765
  • U.S. Census Bureau (2015), “Selected Population Profile in the United States, 2015 American Community Survey 1-Year Estimates,” https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_15_1YR_S0201&prodType=table.
  • van Reijmersdal, Eva A. (2011), “Mixing Advertising and Editorial Content in Radio Programmes: Appreciation and Recall of Brand Placements Versus Commercials,” International Journal of Advertising, 30 (3), 425–46. doi:10.2501/IJA-30-3-425-446
  • van Reijmersdal, Eva A, Esther Rozendaal, and Moniek Buijzen (2012), “Effects of Prominence, Involvement, and Persuasion Knowledge on Children’s Cognitive and Affective Responses to Advergames,” Journal of Interactive Marketing, 26 (1), 33–42. doi:10.1016/j.intmar.2011.04.005
  • Vanwesenbeeck, Ini, Koen Ponnet, and Michel Walrave (2017), “Young Adolescents’ Advertising Literacy and Purchase Intention in Social Network Games: Influence of Perspective Taking and Need for Cognition,” Journal of Consumer Behaviour, 16 (1), 23–33. doi:10.1002/cb.1596
  • Verhellen, Yann, Caroline Oates, Patrick De Pelsmacker, and Nathalie Dens (2014), “Children’s Responses to Traditional versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge,” Journal of Consumer Policy, 37 (2), 235–55. doi:10.1007/s10603-014-9257-1
  • Vijayalakshmi, Akshaya, Meng-Hsien (Jenny) Lin, and Russell N. Laczniak (2018), “Managing Children’s Internet Advertising Experiences: Parental Preferences for Regulation,” Journal of Consumer Affairs, 52 (3), 595–622.
  • Waiguny, Martin K.J., Michelle R. Nelson, and Ralf Terlutter (2014), “The Relationship of Persuasion Knowledge, Identification of Commercial Intent, and Persuasion Outcomes in Advergames: The Role of Media Context and Presence,” Journal of Consumer Policy, 37 (2), 257–77. doi:10.1007/s10603-013-9227-z
  • Walker, Douglas M., Russell N. Laczniak, Les Carlson, and E. Deanne Brocato (2016), “Parenting Orientations As Antecedents of Children’s Violent Videogame Play,” Journal of Consumer Affairs, 50 (2), 430–57. doi:10.1111/joca.12096
  • Wang, Sijun, Sharon E. Beatty, and Jeanny Liu (2012), “Employees’ Decision Making in the Face of Customers’ Fuzzy Return Requests,” Journal of Marketing, 76 (6), 69–86.
  • Warren, Ron (2001), “In Words and Deeds: Parental Involvement and Mediation of Children’s Television Viewing,” Journal of Family Communication, 1 (4), 211–31. doi:10.1207/S15327698JFC0104_01
  • Watkins, Leah, Robert Aitken, Kirsten Robertson, and Maree Thyne (2016), “Public and Parental Perceptions of and Concerns with Advertising to Preschool Children,” International Journal of Consumer Studies, 40 (5), 592–600. doi:10.1111/ijcs.12304
  • Wojdynski, Bartosz W. (2016), “The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising,” American Behavioral Scientist, 60 (12), 1475–91. doi:10.1177/0002764216660140
  • Wojdynski, Bartosz W, and Nathaniel J. Evans (2016), “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” Journal of Advertising, 45 (2), 157–68. doi:10.1080/00913367.2015.1115380
  • Youn, Seounmi (2008), “Parental Influence and Teens’ Attitude toward Online Privacy Protection,” Journal of Consumer Affairs, 42 (3), 362–88. doi:10.1111/j.1745-6606.2008.00113.x
  • Zarouali, Brahim, Michel Walrave, Koen Ponnet, Karolien Poels, and Ini Vanwesenbeeck (2016), “Children’s Advertising Literacy: Recognition and Understanding of Banners and the Role of Need for Cognition and Advertising Literacy Classes,” a report in the AdLit Research Project, www.AdLit.Be.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.