Journal of Advertising, Volume 49, Issue 3 (2020)

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Journal of Advertising, Volume 49, Issue 3 (2020)

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Articles

Article
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
Ya You & Amit M. Joshi
Pages: 213-233
Published online: 22 Apr 2020
AbstractforThe Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention | Full Text | References | PDF (482.5 KB) | EPUB
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Article
Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
Linwan Wu & Naa Amponsah Dodoo
Pages: 234-249
Published online: 30 Apr 2020
AbstractforBeing Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus | Full Text | References | PDF (551.2 KB) | EPUB | Supplemental
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Article
Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
Lisa Monahan & Marisabel Romero
Pages: 250-269
Published online: 21 May 2020
AbstractforHeading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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Article
Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
Gülen Sarial-Abi & Aulona Ulqinaku
Pages: 270-291
Published online: 12 Jun 2020
AbstractforFinancial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages | Full Text | References | PDF (2 MB) | EPUB
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Article
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak
Pages: 292-308
Published online: 30 Jun 2020
AbstractforEvaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation | Full Text | References | PDF (396.7 KB) | EPUB | Supplemental
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Research Note

Article
Tracking Fraudulent and Low-Quality Display Impressions
Patricia Callejo, Ángel Cuevas, Rubén Cuevas, Mercedes Esteban-Bravo & Jose M. Vidal-Sanz
Pages: 309-319
Published online: 21 May 2020
AbstractforTracking Fraudulent and Low-Quality Display Impressions | Full Text | References | PDF (281.5 KB) | EPUB | Supplemental
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Literature Review Corner

Article
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Lane Wakefield, Kirk Wakefield & Kevin Lane Keller
Pages: 320-343
Published online: 12 Jun 2020
AbstractforUnderstanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects | Full Text | References | PDF (771.5 KB) | EPUB | Supplemental
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Article
A Meta-Analysis of the Effects of Disclosing Sponsored Content
Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman & Farid Tarrahi
Pages: 344-366
Published online: 23 Jun 2020
AbstractforA Meta-Analysis of the Effects of Disclosing Sponsored Content | Full Text | References | PDF (650.4 KB) | EPUB | Supplemental
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