37,684
Views
141
CrossRef citations to date
0
Altmetric
Literature Review Corner

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

ORCID Icon, , &
Pages 160-178 | Received 23 Mar 2020, Accepted 26 Nov 2020, Published online: 26 Jan 2021

References

  • Abd Rahim, M. H., and P. Darsanee Mahadavesingh Huzooree. 2018. Professional ethics in commercializing blogs as a potential public relations tool. Journal Komunikasi/Malaysian Journal of Communication 34 (3):426–39. doi:10.17576/JKMJC-2018-3403-26
  • Abidin, C. 2015. Communicative intimacies: Influencers and perceived interconnectedness. Ada 8:1–16.
  • Abidin, C. 2016. Visibility labour: Engaging with influencers’ fashion brands and# OOTD advertorial campaigns on instagram. Media International Australia 161 (1):86–100.
  • Al-Emadi, F. A., and I. Ben Yahia. 2020. Ordinary celebrities related criteria to harvest fame and influence on social media. Journal of Research in Interactive Marketing 14 (2):195–213. doi:10.1108/JRIM-02-2018-0031
  • Aral, S., L. Muchnik, and A. Sundararajan. 2013. Engineering social contagions: Optimal network seeding in the presence of homophily. Network Science 1 (2):125–53. doi:10.1017/nws.2013.6
  • Balabanis, G., and E. Chatzopoulou. 2019. Under the influence of a blogger: The role of information-seeking goals and issue involvement. Psychology & Marketing 36 (4):342–53. doi:10.1002/mar.21182
  • Bamakan, S. M. H., I. Nurgaliev, and Q. Qu. 2019. Opinion leader detection: A methodological review. Expert Systems with Applications 115:200–22. doi:10.1016/j.eswa.2018.07.069
  • Boerman, S. C. 2020. The effects of the standardized instagram disclosure for micro-and meso-influencers. Computers in Human Behavior 103:199–207. doi:10.1016/j.chb.2019.09.015
  • Boerman, S. C., and E. A. van Reijmersdal. 2019. Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology 10:3042. doi:10.3389/fpsyg.2019.03042
  • Borchers, N. S. 2019. Social Media Influencers in Strategic Communication. London: Taylor & Francis.
  • Braun, T., W. Glänzel, and A. Schubert. 2006. A Hirsch-type index for journals. Scientometrics 69 (1):169–73. doi:10.1007/s11192-006-0147-4
  • Braun, V., and V. Clarke. 2019. Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health 11 (4):589–97. doi:10.1080/2159676X.2019.1628806
  • Breves, P. L., N. Liebers, M. Abt, and A. Kunze. 2019. The perceived fit between Instagram influencers and the endorsed brand: How influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research 59 (4):440–54. doi:10.2501/JAR-2019-030
  • Chapple, C., and F. Cownie. 2017. An investigation into viewers’ trust in and response towards disclosed paid-for-endorsements by YouTube lifestyle vloggers. Journal of Promotional Communications 5 (2):110–36.
  • Choi, A. 2020. Social comparison in fashion blogging: “Creative self” as the new genre in fashion communication. Journal of Fashion Marketing and Management: An International Journal 24 (4):651–65. doi:10.1108/JFMM-07-2019-0140
  • Coates, A. E., C. A. Hardman, J. C. Halford, P. Christiansen, and E. J. Boyland. 2019a. Social media influencer marketing and children’s food intake: A randomized trial. Pediatrics 143 (4):e20182554. doi:10.1542/peds.2018-2554
  • Coates, A. E., C. A. Hardman, J. C. Halford, P. Christiansen, and E. J. Boyland. 2019b. The effect of influencer marketing of food and a “protective” advertising disclosure on children’s food intake. Pediatric Obesity 14 (10):e12540.
  • De Jans, S., V. Cauberghe, and L. Hudders. 2018. How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog. Journal of Advertising 47 (4):309–25. doi:10.1080/00913367.2018.1539363
  • De Jans, S., D. Van de Sompel, M. De Veirman, and L. Hudders. 2020. # Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations. Computers in Human Behavior 109:106342.
  • De Veirman, M., and L. Hudders. 2020. Disclosing sponsored Instagram posts: The role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising 39 (1):94–130. doi:10.1080/02650487.2019.1575108
  • De Veirman, M., L. Hudders, and M. R. Nelson. 2019. What is influencer marketing and how does it target children? A review and direction for future research. Frontiers in Psychology 10:2685. doi:10.3389/fpsyg.2019.02685
  • De Veirman, M., V. Cauberghe, and L. Hudders. 2017. Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising 36 (5):798–828. doi:10.1080/02650487.2017.1348035
  • Djafarova, E., and C. Rushworth. 2017. Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior 68:1–7. doi:10.1016/j.chb.2016.11.009
  • Evans, N. J., J. Phua, J. Lim, and H. Jun. 2017. Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising 17 (2):138–49. doi:10.1080/15252019.2017.1366885
  • Feng, Y., Q. Zhu, and K.-H. Lai. 2017. Corporate social responsibility for supply chain management: A literature review and bibliometric analysis. Journal of Cleaner Production 158:296–307. doi:10.1016/j.jclepro.2017.05.018
  • Freberg, K., K. Graham, K. McGaughey, and L. A. Freberg. 2011. Who are the social media influencers? A study of public perceptions of personality. Public Relations Review 37 (1):90–2. doi:10.1016/j.pubrev.2010.11.001
  • Gannon, V., and A. Prothero. 2018. Beauty bloggers and YouTubers as a community of practice. Journal of Marketing Management 34 (7–8):592–619. doi:10.1080/0267257X.2018.1482941
  • Garfield, E., and R. K. Merton. 1979. Citation Indexing: Its Theory and Application in Science, Technology, and Humanities. Vol. 8. New York: Wiley.
  • Gräve, J.-F. 2019. What KPIs are key? Evaluating performance metrics for social media influencers. Social Media + Society 5 (3):2056305119865475. doi:10.1177/2056305119865475
  • Guo, F., G. Ye, L. Hudders, W. Lv, M. Li, and V. G. Duffy. 2019. Product placement in mass media: A review and bibliometric analysis. Journal of Advertising 48 (2):215–31. doi:10.1080/00913367.2019.1567409
  • Han, X. 2020. Historicising Wanghong economy: Connecting platforms through Wanghong and Wanghong incubators. Celebrity Studies 1–9.
  • Hong, S., and M. S. Minor. 2014. The latent potential of virtual communities as brand missionaries: Implications from US and Korean bloggers. International Journal of Electronic Marketing and Retailing 6 (1):4–27. doi:10.1504/IJEMR.2014.064875
  • Horton, D., and R. R. Wohl. 1956. Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry 19 (3):215–29. doi:10.1080/00332747.1956.11023049
  • Huang, C.-Y., Y.-Z. Shen, H.-X. Lin, and S.-S. Chang. 2007. Bloggers' motivations and behaviors: A model. Journal of Advertising Research 47 (4):472–84. doi:10.2501/S0021849907070493
  • Huang, L.-S., Y.-J. Chou, and C.-H. Lin. 2008. The influence of reading motives on the responses after reading blogs. Cyberpsychology & Behavior: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society 11 (3):351–5. doi:10.1089/cpb.2007.0063
  • Hudders, L., S. D. Jans, and M. D. Veirman. 2020. The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, Forthcoming.
  • Hughes, C., V. Swaminathan, and G. Brooks. 2019. Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing 83 (5):78–96. doi:10.1177/0022242919854374
  • Hwang, Y., and S.-H. Jeong. 2016. This is a sponsored blog post, but all opinions are my own: The effects of sponsorship disclosure on responses to sponsored blog posts. Computers in Human Behavior 62:528–35. doi:10.1016/j.chb.2016.04.026
  • Jin, S. V., and E. Ryu. 2019. Instagram fashionistas, luxury visual image strategies and vanity. Journal of Product & Brand Management 29 (3):355–68. doi:10.1108/JPBM-08-2018-1987
  • Jin, S. V., and E. Ryu. 2020. I’ll buy what She’s# wearing’: The roles of envy toward and Parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services 55:102–21.
  • Kay, S., R. Mulcahy, and J. Parkinson. 2020. When less is more: The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management 36 (3–4):248–78. doi:10.1080/0267257X.2020.1718740
  • Khan, H. U., A. Daud, U. Ishfaq, T. Amjad, N. Aljohani, R. Abbasi, and J. S. Alowibdi. 2017. Modelling to identify influential bloggers in the blogosphere: A survey. Computers in Human Behavior 68:64–82. doi:10.1016/j.chb.2016.11.012
  • Kim, D. Y., and H.-Y. Kim. 2020. Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research. doi:10.1016/j.jbusres.2020.02.020
  • Kozinets, R. V., K. De Valck, A. C. Wojnicki, and S. J. S. Wilner. 2010. Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing 74 (2):71–89. doi:10.1509/jmkg.74.2.71
  • Kretz, G., and K. de Valck. 2010. ‘Pixelize me!’: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs. Research in Consumer Behavior 12:313–29.
  • Ladhari, R., E. Massa, and H. Skandrani. 2020. YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services 54:102027. doi:10.1016/j.jretconser.2019.102027
  • Lee, J. A., and M. S. Eastin. 2020. I like what she’s# endorsing: The impact of female social media influencers’ perceived sincerity, consumer envy, and product type. Journal of Interactive Advertising 20 (1):76–91.
  • Lee, J. E., and B. Watkins. 2016. YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research 69 (12):5753–60. doi:10.1016/j.jbusres.2016.04.171
  • Li, Y.-M., C.-Y. Lai, and C.-W. Chen. 2011. Discovering influencers for marketing in the blogosphere. Information Sciences 181 (23):5143–57. doi:10.1016/j.ins.2011.07.023
  • Li, Y.-M., C.-Y. Lai, and L.-F. Lin. 2017. A diffusion planning mechanism for social marketing. Information & Management 54 (5):638–50. doi:10.1016/j.im.2016.12.006
  • Lin, H.-C., P. F. Bruning, and H. Swarna. 2018. Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons 61 (3):431–42. doi:10.1016/j.bushor.2018.01.010
  • Liu, X., A. C. Burns, and Y. Hou. 2017. An investigation of brand-related user-generated content on Twitter. Journal of Advertising 46 (2):236–47. doi:10.1080/00913367.2017.1297273
  • Lou, C., and S. Yuan. 2019. Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising 19 (1):58–73. doi:10.1080/15252019.2018.1533501
  • Martínez, C., and T. Olsson. 2019. Making sense of YouTubers: How Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity. Journal of Children and Media 13 (1):36–52. doi:10.1080/17482798.2018.1517656
  • Mazzoli, V., L. Grazzini, R. Donvito, and G. Aiello. 2019. Luxury and Twitter: An issue of the right words. Qualitative Market Research: An International Journal 22 (1):33–49. doi:10.1108/QMR-01-2017-0051
  • Mediakix. 2018. “Why the influencer marketing industry will be a $5–$10 Billion dollar market in the next 5 years. March 6. http://mediakix.com/2018/03/influencer-marketing-industry-adspend-chart/#gs.HbV2Xino.
  • Nafi, S. M., and T. Ahmed. 2019. The ethical standpoint of social influencers on hotel e-servicescape: A theoretical perspective on the existing literature. African Journal of Hospitality, Tourism and Leisure 8 (1):a17.
  • Navarro, C., A. Moreno, J. C. Molleda, N. Khalil, and P. Verhoeven. 2020. The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals. Public Relations Review 46 (2):101881. doi:10.1016/j.pubrev.2020.101881
  • Norris, M., and C. Oppenheim. 2007. Comparing alternatives to the web of science for coverage of the social sciences’ literature. Journal of Informetrics 1 (2):161–9. doi:10.1016/j.joi.2006.12.001
  • Pan, B., T. MacLaurin, and J. C. Crotts. 2007. Travel blogs and the implications for destination marketing. Journal of Travel Research 46 (1):35–45. doi:10.1177/0047287507302378
  • Potter, R. F., and P. Bolls. 2012. Psychophysiological measurement and meaning: Cognitive and emotional processing of media. New York: Routledge.
  • Pritchard, A. 1969. Statistical bibliography or bibliometrics. Journal of Documentation 25 (4):344–9. doi:10.1108/eb026482
  • Samadi, M., R. Nagi, A. Semenov, and A. Nikolaev. 2018. Seed activation scheduling for influence maximization in social networks. Omega 77:96–114. doi:10.1016/j.omega.2017.06.002
  • Schouten, A. P., L. Janssen, and M. Verspaget. 2020. Celebrity vs. influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising 39 (2):258–81. doi:10.1080/02650487.2019.1634898
  • Shan, Y., K.-J. Chen, and J.-S. Lin. 2020. When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising 39 (5):590–610. doi:10.1080/02650487.2019.1678322
  • Shen, C.-W., and J.-T. Ho. 2020. Technology-enhanced learning in higher education: A bibliometric analysis with latent semantic approach. Computers in Human Behavior 104:106177. doi:10.1016/j.chb.2019.106177
  • Stubb, C., and J. Colliander. 2019. This is not sponsored content’: The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior 98:210–222. doi:10.1016/j.chb.2019.04.024
  • Sundermann, G., and T. Raabe. 2019. Strategic communication through social media influencers: Current state of research and desiderata. International Journal of Strategic Communication 13 (4):278–300. doi:10.1080/1553118X.2019.1618306
  • Ting, K.-C., P. Ho Ting, and P. Wen Hsiao. 2014. Why are bloggers willing to share their thoughts via travel blogs? International Journal of Technology Management 64 (1):89–108. doi:10.1504/IJTM.2014.059237
  • Uzunoğlu, E., and S. Misci Kip. 2014. Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management 34 (5):592–602. doi:10.1016/j.ijinfomgt.2014.04.007
  • Van Dam, S., and E. van Reijmersdal. 2019. Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2):2. doi:10.5817/CP2019-2-2
  • Van Reijmersdal, E. A., E. Rozendaal, L. Hudders, I. Vanwesenbeeck, V. Cauberghe, and Z. M. van Berlo. 2020. Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing 49:94–106. doi:10.1016/j.intmar.2019.09.001
  • Vollenbroek, W., S. De Vries, E. Constantinides, and P. Kommers. 2014. Identification of influence in social media communities. International Journal of Web Based Communities 10 (3):280–297. doi:10.1504/IJWBC.2014.062943
  • Volo, S. 2010. Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing 16 (4):297–311. doi:10.1177/1356766710380884
  • Wang, W., and W. N. Street. 2018. Modeling and maximizing influence diffusion in social networks for viral marketing. Applied Network Science 3 (1):6. doi:10.1007/s41109-018-0062-7
  • Wang, Z., H. Liu, W. Liu, and S. Wang. 2020. Understanding the power of opinion leaders’ influence on the diffusion process of popular mobile games: Travel frog on Sina Weibo. Computers in Human Behavior 109:106354. doi:10.1016/j.chb.2020.106354
  • Wellman, M. L., R. Stoldt, M. Tully, and B. Ekdale. 2020. Ethics of authenticity: Social media influencers and the production of sponsored content. Journal of Media Ethics 35 (2):68–82. doi:10.1080/23736992.2020.1736078
  • Yerasani, S., S. Tripathi, M. Sarma, and M. K. Tiwari. 2020. Exploring the effect of dynamic seed activation in social networks. International Journal of Information Management 51:102039. doi:10.1016/j.ijinfomgt.2019.11.007
  • Zanon, J., and K. Teichmann. 2016. The role of message strategies in promoting eco-friendly accommodations. International Journal of Culture, Tourism and Hospitality Research 10 (4):410–423. doi:10.1108/IJCTHR-07-2016-0067
  • Zhang, H., X. Liang, and H. Moon. 2020. Fashion cewebrity involvement in new product development: scale development and an empirical study. Journal of Business Research 120:321–329. doi:10.1016/j.jbusres.2020.01.052
  • Zhang, Y., X. Li, and T.-W. Wang. 2013. Identifying influencers in online social networks: The role of tie strength. International Journal of Intelligent Information Technologies 9 (1):1–20. doi:10.4018/jiit.2013010101

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.