References
- Amar, Moty, Dan Ariely, Ziv Carmon, and Haiyang Yang. 2018. “How Counterfeits Infect Genuine Products: The Role of Moral Disgust.” Journal of Consumer Psychology 28 (2):329–43. doi:https://doi.org/10.1002/jcpy.1036
- Ambler, Tim. 1997. “Do Brands Benefit Consumers?” International Journal of Advertising 16 (3):167–98. doi:https://doi.org/10.1080/02650487.1997.11104687
- Anderson, Eugene W., Claes Fornell, and Donald R. Lehmann. 1994. “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden.” Journal of Marketing 58 (3):53–66. doi:https://doi.org/10.2307/1252310
- American Heart Association. 2020. “Overweight & Obesity.” Accessed January 18th, 2021. https://www.heart.org/idc/groups/heart-public/@wcm/@sop/@smd/documents/downloadable/ucm_462025.pdf.
- Baumgartner, Hans, Mita Sujan, and James R. Bettman. 1992. “Autobiographical Memories, Affect, and Consumer Information Processing.” Journal of Consumer Psychology 1 (1):53–82. doi:https://doi.org/10.1016/S1057-7408(08)80045-9
- Belk, Russell W. 1988. “Possessions and the Extended Self.” Journal of Consumer Research 15 (2):139–68. doi:https://doi.org/10.1086/209154
- Belk, Russell W., Güliz Ger, and Søren Askegaard. 2003. “The Fire of Desire: A Multisited Inquiry into Consumer Passion.” Journal of Consumer Research 30 (3):326–51. doi:https://doi.org/10.1086/378613
- Bhattacharya, Chitrabhan B., and Sankar Sen. 2003. “Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies.” Journal of Marketing 67 (2):76–88. doi:https://doi.org/10.1509/jmkg.67.2.76.18609
- Brasel, S. Adam, and James Gips. 2011. “Red Bull “Gives You Wings” for Better or Worse: A Double-Edged Impact of Brand Exposure on Consumer Performance.” Journal of Consumer Psychology 21 (1):57–64. doi:https://doi.org/10.1016/j.jcps.2010.09.008
- Campbell, D. T., J. C. Stanley, and N. L. Gage. 1963. Experimental and Quasi-Experimental Designs for Research. Boston, MA: Houghton, Mifflin and Company.
- Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young. 2009. “Does in-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.” Journal of Marketing 73 (6):1–17. doi:https://doi.org/10.1509/jmkg.73.6.1
- Cobb-Walgren, Cathy J., Cynthia A. Ruble, and Naveen Donthu. 1995. “Brand Equity, Brand Preference, and Purchase Intent.” Journal of Advertising 24 (3):25–40. doi:https://doi.org/10.1080/00913367.1995.10673481
- Cornwell, T. Bettina, Donald P. Roy, and Edward A. Steinard. 2001. “Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity.” Journal of Advertising 30 (2):41–51. doi:https://doi.org/10.1080/00913367.2001.10673636
- Coupland, Jennifer Chang. 2005. “Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries.” Journal of Consumer Research 32 (1):106–18. doi:https://doi.org/10.1086/429604
- Dahlén, Micael, Sara Rosengren, Fredrik Törn, and Niclas Öhman. 2008. “Could Placing Ads Wrong Be Right? Advertising Effects of Thematic Incongruence.” Journal of Advertising 37 (3):57–67. doi:https://doi.org/10.2753/JOA0091-3367370305
- Elliott, Richard, and Kritsadarat Wattanasuwan. 1998. “Brands as Symbolic Resources for the Construction of Identity.” International Journal of Advertising 17 (2):131–44. doi:https://doi.org/10.1080/02650487.1998.11104712
- Escalas, Jennifer Edson, and James R. Bettman. 2005. “Self-Construal, Reference Groups, and Brand Meaning.” Journal of Consumer Research 32 (3):378–89. doi:https://doi.org/10.1086/497549
- Fischer, Marc, Franziska Völckner, and Henrik Sattler. 2010. “How Important Are Brands? A Cross-Category, Cross-Country Study.” Journal of Marketing Research 47 (5):823–39. doi:https://doi.org/10.1509/jmkr.47.5.823
- Fitzsimons, Gráinne M., Tanya L. Chartrand, and Gavan J. Fitzsimons. 2008. “Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”.” Journal of Consumer Research 35 (1):21–35. doi:https://doi.org/10.1086/527269
- Fleming, Mike. 2018. “B2B Branding: Why You Need It More Than Ever.” Accessed December 3, 2020. https://www.prophet.com/2018/06/b2b-branding-why-you-need-it-more-than-ever/.
- Fornell, Claes, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, and Barbara Everitt Bryant. 1996. “The American Customer Satisfaction Index: Nature, Purpose, and Findings.” Journal of Marketing 60 (4):7–18. doi:https://doi.org/10.2307/1251898
- Fournier, Susan. 1998. “Consumers and Their Brands: Developing Relationship Theory in Consumer Research.” Journal of Consumer Research 24 (4):343–73. doi:https://doi.org/10.1086/209515
- Fuchs, Christoph, Emanuela Prandelli, Martin Schreier, and Darren W. Dahl. 2013. “All That is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands.” Journal of Marketing 77 (5):75–91. doi:https://doi.org/10.1509/jm.11.0330
- Garvey, Aaron M., Frank Germann, and Lisa E. Bolton. 2016. “Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit.” Journal of Consumer Research 42 (6):931–51. doi:https://doi.org/10.1093/jcr/ucv094
- Godfrey, Andrea, Kathleen Seiders, and Glenn B. Voss. 2011. “Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication.” Journal of Marketing 75 (4):94–109. doi:https://doi.org/10.1509/jmkg.75.4.94
- Groves, Philip M., and Richard F. Thompson. 1970. “Habituation: A Dual-Process Theory.” Psychological Review 77 (5):419–50. doi:https://doi.org/10.1037/h0029810
- Gurzki, Hannes, Nadia Schlatter, and David M. Woisetschläger. 2019. ” “Crafting Extraordinary Stories: Decoding Luxury Brand Communications.” Journal of Advertising 48 (4):401–14. doi:https://doi.org/10.1080/00913367.2019.1641858
- Gustafsson, Anders, Michael D. Johnson, and Inger Roos. 2005. “The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention.” Journal of Marketing 69 (4):210–8. doi:https://doi.org/10.1509/jmkg.2005.69.4.210
- Gwinner, Kevin P., and John Eaton. 1999. “Building Brand Image through Event Sponsorship: The Role of Image Transfer.” Journal of Advertising 28 (4):47–57. doi:https://doi.org/10.1080/00913367.1999.10673595
- Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. 2010. “Signaling Status with Luxury Goods: The Role of Brand Prominence.” Journal of Marketing 74 (4):15–30. doi:https://doi.org/10.1509/jmkg.74.4.15
- Hayes, Andrew F. 2013. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: Guilford Press.
- Hirschman, E. C., and M. Wallendorf. 1980. “Some Implications of Variety Seeking for Advertising and Advertisers.” Journal of Advertising 9 (2):17–43. doi:https://doi.org/10.1080/00913367.1980.10673314
- Irmak, Caglar, Lauren G. Block, and Gavan J. Fitzsimons. 2005. “The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work.” Journal of Marketing Research 42 (4):406–9. doi:https://doi.org/10.1509/jmkr.2005.42.4.406
- Jacoby, Jacob, Jerry C. Olson, and Rafael A. Haddock. 1971. “Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality.” Journal of Applied Psychology 55 (6):570–9. doi:https://doi.org/10.1037/h0032045
- Janiszewski, Chris, and Tom Meyvis. 2001. “Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment.” Journal of Consumer Research 28 (1):18–32. doi:https://doi.org/10.1086/321945
- Kaplan, Peter S., and John S. Werner. 1986. “Habituation, Response to Novelty, and Dishabituation in Human Infants: Tests of a Dual-Process Theory of Visual Attention.” Journal of Experimental Child Psychology 42 (2):199–217. doi:https://doi.org/10.1016/0022-0965(86)90023-8
- Keller, Kevin Lane. 1993. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal of Marketing 57 (1):1–22. doi:https://doi.org/10.2307/1252054
- Keller, Kevin Lane. 2016. “Unlocking the Power of Integrated Marketing Communications: How Integrated is Your IMC Program?” Journal of Advertising 45 (3):286–301. doi:https://doi.org/10.1080/00913367.2016.1204967
- Keller, Kevin Lane, and Vanitha Swaminathan. 2019. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. London: Pearson Education.
- Kravets, Olga, and Ozlem Sandikci. 2014. “Competently Ordinary: New Middle Class Consumers in the Emerging Markets.” Journal of Marketing 78 (4):125–40. doi:https://doi.org/10.1509/jm.12.0190
- MacInnis, Deborah J., Christine Moorman, and Bernard J. Jaworski. 1991. “Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads.” Journal of Marketing 55 (4):32–53. doi:https://doi.org/10.2307/1251955
- Madhavaram, Sreedhar, Vishag Badrinarayanan, and Robert E. McDonald. 2005. “Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions.” Journal of Advertising 34 (4):69–80. doi:https://doi.org/10.1080/00913367.2005.10639213
- Miller, Stephen, and Lisette Berry. 1998. “Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness.” Journal of Advertising Research 38 (5):77–8.
- Oliver, Richard L., Thomas S. Robertson, and Deborah J. Mitchell. 1993. “Imaging and Analyzing in Response to New Product Advertising.” Journal of Advertising 22 (4):35–50. doi:https://doi.org/10.1080/00913367.1993.10673417
- Park, Ji Kyung, and Deborah Roedder John. 2014. “I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.” Journal of Marketing Research 51 (2):233–47. doi:https://doi.org/10.1509/jmr.11.0532
- Pentina, Iryna, Véronique Guilloux, and Anca Cristina Micu. 2018. “Exploring Social Media Engagement Behaviors in the Context of Luxury Brands.” Journal of Advertising 47 (1):55–69. doi:https://doi.org/10.1080/00913367.2017.1405756
- Pieters, Rik, Luk Warlop, and Michel Wedel. 2002. “Breaking through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.” Management Science 48 (6):765–81. doi:https://doi.org/10.1287/mnsc.48.6.765.192
- Pollay, Richard W., and Banwari Mittal. 1993. “Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising.” Journal of Marketing 57 (3):99–114. doi:https://doi.org/10.2307/1251857
- Romaniuk, Jenni, and Byron Sharp. 2004. “Conceptualizing and Measuring Brand Salience.” Marketing Theory 4 (4):327–42. doi:https://doi.org/10.1177/1470593104047643
- Roselius, Ted. 1971. “Consumer Rankings of Risk Reduction Methods.” Journal of Marketing 35 (1):56–61. doi:https://doi.org/10.2307/1250565
- Ross, Robert, Damon Dagnone, Peter J. H. Jones, Heidi Smith, Anne Paddags, Robert Hudson, and Ian Janssen. 2000. “Reduction in Obesity and Related Comorbid Conditions after Diet-Induced Weight Loss or Exercise-Induced Weight Loss in Men: A Randomized, Controlled Trial.” Annals of Internal Medicine 133 (2):92–103. doi:https://doi.org/10.7326/0003-4819-133-2-200007180-00008
- Sandage, Charles H., and John D. Leckenby. 1980. “Student Attitudes toward Advertising: Institution vs. Instrument.” Journal of Advertising 9 (2):29–44. doi:https://doi.org/10.1080/00913367.1980.10673316
- Schmidt, Susanne, and Martin Eisend. 2015. “Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising.” Journal of Advertising 44 (4):415–28. doi:https://doi.org/10.1080/00913367.2015.1018460
- Schmidt, Liane, Maël Lebreton, Marie-Laure Cléry-Melin, Jean Daunizeau, and Mathias Pessiglione. 2012. “Neural Mechanisms Underlying Motivation of Mental versus Physical Effort.” PLoS Biology 10 (2):e1001266. doi:https://doi.org/10.1371/journal.pbio.1001266
- Shachar, Ron, Tülin Erdem, Keisha M. Cutright, and Gavan J. Fitzsimons. 2011. “Brands: The Opiate of the Nonreligious Masses?” Marketing Science 30 (1):92–110.
- Sharma, Nazuk, and Sajeev Varki. 2018. “Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication.” Journal of Advertising 47 (3):270–81. doi:https://doi.org/10.1080/00913367.2018.1463880
- Shiv, Baba, Ziv Carmon, and Dan Ariely. 2005. “Placebo Effects of Marketing Actions: Consumers May Get What They Pay For.” Journal of Marketing Research 42 (4):383–93. doi:https://doi.org/10.1509/jmkr.2005.42.4.383
- Sridhar, Shrihari, Frank Germann, Charles Kang, and Rajdeep Grewal. 2016. “Relating Online, Regional, and National Advertising to Firm Value.” Journal of Marketing 80 (4):39–55. doi:https://doi.org/10.1509/jm.14.0231
- Sriram, Srinivasaraghavan, Subramanian Balachander, and Manohar U. Kalwani. 2007. “Monitoring the Dynamics of Brand Equity Using Store-Level Data.” Journal of Marketing 71 (2):61–78. doi:https://doi.org/10.1509/jmkg.71.2.61
- Sundar, Aparna, and Theodore J. Noseworthy. 2014. “Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design.” Journal of Marketing 78 (5):138–51. doi:https://doi.org/10.1509/jm.13.0253
- Swinburn, Boyd A., Gary Sacks, Kevin D. Hall, Klim McPherson, Diane T. Finegood, Marjory L. Moodie, and Steven L. Gortmaker. 2011. “The Global Obesity Pandemic: Shaped by Global Drivers and Local Environments.” The Lancet 378 (9793):804–14. doi:https://doi.org/10.1016/S0140-6736(11)60813-1
- Taylor, Shelley E., and Susan T. Fiske. 1978. “Salience, Attention, and Attribution: Top of the Head Phenomena.” Advances in Experimental Social Psychology 11:249–88.
- Tellis, Gerard J. 2003. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, CA: Sage.
- Tellis, Gerard J. 2009. “Generalizations about Advertising Effectiveness in Markets.” Journal of Advertising Research 49 (2):240–5. doi:https://doi.org/10.2501/S0021849909090357
- Tellis, Gerard J., and Doyle L. Weiss. 1995. “Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation.” Journal of Advertising 24 (3):1–12. doi:https://doi.org/10.1080/00913367.1995.10673479
- Vakratsas, Demetrios, and Tim Ambler. 1999. “How Advertising Works: What Do We Really Know?” Journal of Marketing 63 (1):26–43. doi:https://doi.org/10.2307/1251999
- Vogel, Verena, Heiner Evanschitzky, and Balasubramani Ramaseshan. 2008. “Customer Equity Drivers and Future Sales.” Journal of Marketing 72 (6):98–108. doi:https://doi.org/10.1509/jmkg.72.6.98
- Walsh, Michael F., Karen P. Winterich, and Vikas Mittal. 2010. “Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment.” Journal of Product & Brand Management 19 (2):76–84. doi:https://doi.org/10.1108/10610421011033421
- World Health Organization. 2018. “Obesity and Overweight.” Accessed January 18 2021. https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight.