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Health Education Volume 16, 1985 - Issue 3
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Original Articles

Selling Health Education

M. Daniel Sloan Positive Pulse, Inc., c/o United General Hospital, Post Office Box 410, Sedro-Woolley, Washington, 98284, USA
Pages 29-31 | Published online: 08 Mar 2013

Recommended Readings

  • Goldsmith , J. C. 1981 . Can hospitals survive? , Homewood , Illinois : Dow-Jones-Erwin .
  • Gwinner , R. F. 1977 . Marketing, an environmental perspective , West Publishing Company .
  • Cravens , D. W. 1982 . Strategic marketing , Richard D. Erwin, Inc. .
  • Sloan , M. D. November/December 1982 . “ Motivating change: One alternative to the health hazard appraisal ” . In Promoting Health Magazine , November/December , American Hospital Association .

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