3,325
Views
27
CrossRef citations to date
0
Altmetric
Original Articles

Culture and social media: the relationship between cultural values and hashtagging styles

, &
Pages 758-770 | Received 20 Jan 2018, Accepted 21 Apr 2019, Published online: 11 May 2019

References

  • Birnholtz, J., M. Burke, and A. Steele. 2017. “Untagging on Social Media: Who Untags, What do They Untag, and Why?” Computers in Human Behavior 69: 166–173. doi:10.1016/j.chb.2016.12.008.
  • Booth-Butterfield, M., S. Booth-Butterfield, and M. Wanzer. 2007. “Funny Students Cope Better: Patterns of Humor Enactment and Coping Effectiveness.” Communication Quarterly 55: 299–315. doi:10.1080/01463370701490232.
  • Brannen, M. Y., and D. C. Thomas. 2010. “Bicultural Individuals in Organizations.” International Journal of Cross Cultural Management 10: 5–16. doi:10.1177/1470595809359580.
  • Bruns, A., and J. E. Burgess. 2011. “The Use of Twitter Hashtags in the Formation of ad hoc Publics.” Paper presented at 6th European Consortium for Political Research General Conference, August 25–27, University of Iceland, Reykjavik.
  • Chae, J. 2017. “Virtual Makeover: Selfie-Taking and Social Media Use Increase Selfie-Editing Frequency Through Social Comparison.” Computers in Human Behavior 66: 370–376. doi:10.1016/j.chb.2016.10.007.
  • Chang, H. C. 2010. “A New Perspective on Twitter Hashtag Use: Diffusion of Innovation Theory.” Proceedings of the American Society for Information Science and Technology 47 (1): 1–4.
  • Chu, S., and S. M. Choi. 2010. “Social Capital and Self-Presentation on Social Networking Sites: A Comparative Study of Chinese and American Young Generations.” Chinese Journal of Communication 3: 402–420. doi:10.1080/17544750.2010.516575.
  • Clark, K. R., and J. B. Wagner. 2017. “Using Social Media and Hashtags to Engage Medical Imaging Students.” Radiological Technology 88: 564–567.
  • Coon, H. M., and M. Kemmelmeier. 2001. “Cultural Orientations in the United States.” Journal of Cross-Cultural Psychology 32: 348–364.
  • Daer, A. R., R. Hoffman, and S. Goodman. 2015. “Rhetorical Functions of Hashtag Forms Across Social Media Applications.” Communication Design Quarterly Review 3: 12–16.
  • de Mooij, M. 2000. “The Future is Predictable for International Marketers.” International Marketing Review 17 (2): 103–113.
  • Dickinson, P. 2013. “B/w U & Me”: The Functions of Formulaic Language in Interactional Discourse on Twitter.” Linguistics Journal 7 (1): 7–38.
  • Donthu, N., and B. Yoo. 1998. “Cultural Influences on Service Quality Expectations.” Journal of Service Research 1 (2): 178–186.
  • Erumban, A. A., and S. B. de Jong. 2006. “Cross-country Differences in ICT Adoption: A Consequence of Culture?” Journal of World Business 41 (4): 302–314.
  • Felix, R., P. A. Rauschnabel, and C. Hinsch. 2017. “Elements of Strategic Social Media Marketing: A Holistic Framework.” Journal of Business Research 70: 118–126.
  • Fornell, C., and D. F. Larcker. 1981. “Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics.” Journal of Marketing Research 18: 382–388.
  • Gaines, S. O., W. D. Marelich, K. L. Bledsoe, W. N. Steers, M. C. Henderson, C. S. Granrose, L. Barajas, et al. 1997. “Links between Race/Ethnicity and Cultural Values as Mediated by Racial/Ethnic Identity and Moderated by Gender.” Journal of Personality and Social Psychology 72: 1460–1476.
  • Gelfand, M. J., M. Erez, and Z. Aycan. 2007. “Cross-cultural Organizational Behavior.” Annual Review of Psychology 58: 479–514.
  • Goodrich, K., and M. de Mooij. 2014. “How ‘Social’ are Social Media? A Cross-Cultural Comparison of Online and Offline Purchase Decision Influences.” Journal of Marketing Communications 20 (1–2): 103–116.
  • Grasso, V., and A. Crisci. 2016. “Codified Hashtags for Weather Warning on Twitter: An Italian Case Study.” PLoS Currents 8.
  • Grauschopf, S. 2017. What does ‘Hashtag’ Mean & How do You Use One Correctly? https://www.thebalance.com/what-does-hashtag-mean-and-how-do-you-use-one-892814.
  • Gudykunst, W. B., Y. Matsumoto, S. Ting-Toomey, and T. Nishida. 1996. “The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures.” Human Communication Research 22 (4): 510–543. doi:10.1111/j.1468-2958.1996.tb00377.x.
  • Habibi, M. R., M. Laroche, and M. O. Richard. 2016. “Testing an Extended Model of Consumer Behavior in the Context of Social Media-Based Brand Communities.” Computers in Human Behavior 62: 292–302. doi:10.1016/j.chb.2016.03.079.
  • Hair, J. F., B. J. Babin, and N. Krey. 2017. “Covariance-based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations.” Journal of Advertising 46 (1): 163–177.
  • Hair, J. F., W. C. Black, B. J. Babin, and R. E. Anderson. 2010. Multivariate Data Analysis. Upper Saddle River, NJ: Prentice hall.
  • Highfield, T. 2015. “Depicting Social Television on Instagram: Visual Social Media, Participation, and Audience Experiences of #Sbseurovision.” In Presented at the International Communication Association Conference. San Juan, PR.
  • Hofstede, G. 1980. Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage.
  • Hofstede, G. 1991. Cultures and Organizations: Software of the Mind. London: McGraw-Hill U.K.
  • Hofstede, G. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. 2nd ed. Thousand Oaks, CA: Sage.
  • Hong, S., and J. Na. 2018. “How Facebook is Perceived and Used by People Across Cultures.” Social Psychological and Personality Science 9 (4): 435–443.
  • Huang, J., K. M. Thornton, and E. N. Efthimiadis. 2010. “Conversational Tagging in Twitter.” In Proceedings of the 21st ACM Conference on Hypertext and Hypermedia ACM, 173–178. Toronto, ON, Canada.
  • Hutchinson, A. 2016. Should You Use Hashtags on Facebook? Here’s What the Research Says. Accessed October 10, 2017. http://www.socialmediatoday.com/social-business/should-you-use-hashtags-facebook-heres-what-research-says.
  • Jennings, K. 2013. U.S. Patent No. 8,566,309. Washington, DC: U.S. Patent and Trademark Office.
  • Kaasa, A., M. Vadi, and U. Varblane. 2014. “Regional Cultural Differences within European Countries: Evidence from Multi-Country Surveys.” Management International Review 54 (6): 825–852.
  • Kang, S. K., and G. V. Bodenhausen. 2015. “Multiple Identities in Social Perception and Interaction: Challenges and Opportunities.” Annual Review of Psychology 66: 547–574. doi:10.1146/annurev-psych-010814-015025.
  • Khan, M. L. 2017. “Social Media Engagement: What Motivates User Participation and Consumption on YouTube?” Computers in Human Behavior 66: 236–247. doi:10.1016/j.chb.2016.09.024.
  • Kim, H., J. R. Coyle, and S. J. Gould. 2009. “Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis.” Journal of Computer-Mediated Communication 14 (3): 581–601. doi:10.1111/j.1083-6101.2009.01454.x.
  • Kirkman, B. L., K. B. Lowe, and C. B. Gibson. 2006. “A Quarter Century of Culture’s Consequences: A Review of Empirical Research Incorporating Hofstede’s Cultural Values Framework.” Journal of International Business Studies 37 (3): 285–320.
  • Kirkman, B. L., K. B. Lowe, and C. B. Gibson. 2017. “A Retrospective on Culture’s Consequences: The 35-Year Journey.” Journal of International Business Studies 48: 12–29.
  • Kirkman, B. L., and D. L. Shapiro. 2005. “The Impact of Cultural Value Diversity on Multicultural Team Performance.” In Managing Multinational Teams: Global Perspective (Advances in International Management), edited by D. L. Shapiro, M. A. Von Glinow, and J. L. C. Cheng, 33–67. Emerald Group Publishing Limited.
  • Kywe, S. M., T. A. Hoang, E. P. Lim, and F. Zhu. 2012. “On Recommending Hashtags in Twitter Networks.” In Social Informatics, edited by K. Aberer, A. Flache, W. Jager, L. Liu, J. Tang, and C. Guéret, 337–350. Berlin: Springer.
  • Leung, K., R. S. Bhagat, N. R. Buchan, M. Erez, and C. B. Gibson. 2005. “Culture and International Business: Recent Advances and Their Implications for Future Research.” Journal of International Business Studies 36 (4): 357–378.
  • Li, J., and H. Xu. 2016. “Suggest What to Tag: Recommending More Precise Hashtags Based on Users’ Dynamic Interests and Streaming Tweet Content.” Knowledge-Based Systems 106: 196–205. doi:10.1016/j.knosys.2016.05.047.
  • Lin, H. C., and W. H. Ho. 2018. “Cultural Effects on Use of Online Social Media for Health-Related Information Acquisition and Sharing in Taiwan.” International Journal of Human–Computer Interaction 34 (11): 1063–1076.
  • Lin, Y. R., D. Margolin, B. Keegan, A. Baronchelli, and D. Lazer. 2013. “#Bigbirds Never Die: Understanding Social Dynamics of Emergent Hashtags.” In Seventh International AAAI Conference on Weblogs and Social Media, 370–379. Boston, MA: AAAI.
  • Lücke, G., T. Kostova, and K. Roth. 2014. “Multiculturalism From a Cognitive Perspective: Patterns and Implications.” Journal of International Business Studies 45: 169–190.
  • Ma, Z., A. Sun, and G. Cong. 2013. “On Predicting the Popularity of Newly Emerging Hashtags in Twitter.” Journal of the American Society for Information Science and Technology 64: 1399–1410.
  • Marcus, S. R. 2015. “Picturing’ Ourselves Into Being: Assessing Identity, Sociality and Visuality on Instagram.” In Presented at the International Communication Association Conference. San Juan, PR.
  • McKelvey, S., and J. Grady. 2017. “#JointheConversation: The Evolving Legal Landscape of Using Hashtags in Sport.” Journal of Legal Aspects of Sport 27: 90–105. doi:10.1123/jlas.2016-0013.
  • Miller, W. 2017. The Ultimate Guide to Hashtags. https://www.socialbakers.com/blog/2126-the-ultimate-guide-to-hashtags.
  • Papacharissi, Z., and M. de Fatima Oliveira. 2012. “Affective News and Networked Publics: The Rhythms of News Storytelling on #Egypt.” Journal of Communication 62 (2): 266–282.
  • Rao, L. 2009. Twitter Makes Hashtags More #Useful, July 2. https://techcrunch.com/2009/07/02/twitter-makes-hashtags-more-useful/.
  • Rauschnabel, P. A., C. Hinsch, and R. Felix. 2019. “Augmented Reality Marketing: How Mobile AR-Apps can Improve Brands Through Inspiration.” Journal of Retailing and Consumer Services in press.
  • Rauschnabel, P., P. Sheldon, and E. Herzfeldt. 2019. “What Motivates Users to Hashtag on Social Media?” Psychology & Marketing 36: 473–488.
  • Roberts, A. J. 2016. Tagmarks. Social Science Research Network, March 6. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2630195.
  • Romero, D. M., B. Meeder, and J. Kleinberg. 2011. “Differences in the Mechanics of Information Diffusion Across Topics: Idioms, Political Hashtags, and Complex Contagion on Twitter.” In Proceedings of the 20th International Conference on World Wide Web, 695–704. Hyderabad, India.
  • Scott, K. 2015. “The Pragmatics of Hashtags: Inference and Conversational Style on Twitter.” Journal of Pragmatics 81: 8–20. doi:10.1016/j.pragma.2015.03.015.
  • Sheldon, P., P. Rauschnabel, M. G. Antony, and S. Car. 2017. “A Cross-Cultural Comparison of Croatian and American Social Network Sites: Exploring Cultural Differences in Motives for Instagram use.” Computers in Human Behavior 75: 643–651. doi:10.1016/j.chb.2017.06.009.
  • Shneor, R., and K. Efrat. 2014. “Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites.” Journal of Promotion Management 20 (4): 413–435. doi:10.1080/10496491.2014.930281.
  • Smith, L. R., and K. D. Smith. 2012. “Identity in Twitter’s Hashtag Culture: A Sport-Media-Consumption Case Study.” International Journal of Sport Communication 5: 539–557. doi:10.1123/ijsc.5.4.539.
  • Soares, A. M., M. Farhangmehr, and A. Shoham. 2007. “Hofstede’s Dimensions of Culture in International Marketing Studies.” Journal of Business Research 60 (3): 277–284. doi:10.1016/j.jbusres.2006.10.018.
  • Song, H., E. M. Cramer, and N. Park. 2019. “Cultural Differences in Social Comparison on Facebook.” Behaviour & Information Technology 38 (2): 172–183.
  • St. Amant, K. 2002. “When Cultures and Computers Collide.” Journal of Business and Technical Communication 16 (2): 196–214.
  • Stanlaw, J., N. Adachi, and Z. Salzmann. 2017. Language, Culture, and Society: An Introduction to Linguistic Anthropology. New York: Avalon Publishing.
  • Steenkamp, Jan-Benedict E. M. 2001. “The Role of National Culture in International Marketing Research.” International Marketing Review 18 (1): 30–44. doi:10.1108/02651330110381970.
  • Stoweboyd.com. 2013. “Stowe Boyd, Hash tags=Twitter groupings”. stoweboyd.com.
  • Suharnomo, N. A., and F. N. Syahruramdhan. 2018. “Cultural Value Differences among Ethnic Groups in Indonesia: Are Hofstede’s Indonesian Findings Still Relevant?” Journal for Global Business Advancement 11 (1): 6–21.
  • Synnott, J., A. Coulias, and M. Ioannou. 2017. “Online Trolling: The Case of Madeleine McCann.” Computers in Human Behavior 71: 70–78. doi:10.1016/j.chb.2017.01.053.
  • Takahashi, K., T. Oishi, and M. Shimada. 2017. “Is☺ Smiling? Cross-Cultural Study on Recognition of Emoticon’s Emotion.” Journal of Cross-Cultural Psychology 48 (10): 1578–1586.
  • Taras, V., P. Steel, and B. L. Kirkman. 2016. “Does Country Equate with Culture? Beyond Geography in the Search for Cultural Boundaries.” Management International Review 56 (4): 455–487.
  • tom Dieck, M. C., T. H. Jung, W. G. Kim, and Y. Moon. 2017. “Hotel Guests’ Social Media Acceptance in Luxury Hotels.” International Journal of Contemporary Hospitality Management 29: 530–550.
  • Veletsianos, G., and R. Kimmons. 2016. “Scholars in an Increasing Open and Digital World: How do Education Professors and Students use Twitter?” The Internet and Higher Education 30: 1–10.
  • Wang, R., W. Liu, and S. Gao. 2016. “Hashtags and Information Virality in Networked Social Movement.” Online Information Review 40 (7): 850–866. doi:10.1108/OIR-12-2015-0378.
  • Warnick, B. 1998. “Rhetorical Criticism of Public Discourse on the Internet: Theoretical Implications.” Rhetoric Society Quarterly 28 (4): 73–84. doi:10.1080/02773949809391131.
  • Weinstein, E. 2017. “Adolescents’ Differential Responses to Social Media Browsing: Exploring Causes and Consequences for Intervention.” Computers in Human Behavior 76: 396–405. doi:10.1016/j.chb.2017.07.038.
  • Wood, P. 2012. Olympic Hashtags – Who Took the Gold Medal and What did We Learn. Brand Republic, August 30. http://wallblog.co.uk/2012/08/30/olympic-hashtags-who-took-the-gold-medal-and-what-did-we-learn/.
  • Zappavigna, M. 2011. “Ambient Affiliation: A Linguistic Perspective on Twitter.” New Media & Society 13 (5): 788–806. doi:10.1177/1461444810385097.
  • Zheng, X., and M. K. Lee. 2016. “Excessive use of Mobile Social Networking Sites: Negative Consequences on Individuals.” Computers in Human Behavior 65: 65–76. doi:10.1016/j.chb.2016.08.011.
  • Zheng, W., C. H. Yuan, W. H. Chang, and Y. C. J. Wu. 2016. “Profile Pictures on Social Media: Gender and Regional Differences.” Computers in Human Behavior 63: 891–898. doi:10.1016/j.chb.2016.06.041.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.