References: Some contributions of behavior theory to persuasion

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References

Estes , W. K. 1944 . “An Experimental Study of Punishment” . Psychological Monographs , 57 ( 263 )
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Ferster , C. B. and Skinner , B. F. 1957 . “ Schedules of Reinforcement ” . Appleton‐Century‐Crofts, Inc. .
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Verplank , W. S. 1955 . “The Control of the Content of Conversation: Reinforcement of Statements of Opinion” . Journal of Abnormal and Social Psychology , 51 : 668 – 676 .
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Skinner , B. F. 1948 . “Superstition in the Pigeon” . Journal of Experimental Psychology , 38 : 168 – 172 .
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