Fuzzy books and sideways looks: discourses of schooling on Australian television advertisements

References

• Ayers, W. (2001). A teacher ain't nothin' but a hero: Teachers and teaching in film. In P. B. Joseph & G. E. Burnaford (Eds.), Images of schoolteachers in America (pp. 201–210). Mahwah: Lawrence Erlbaum.
   Google Scholar
• Baudrillard, J. (1970). The consumer society: Myths and structures (C. Turner, Trans.). London: Sage.
   Google Scholar
• Beasley, R., & Danesi, M. (2002). Persuasive signs: The semiotics of advertising. Berlin: Mouton de Gruyter.
   Google Scholar
• Brehony, K. J. (1998). ‘I used to get mad at my school’: A representation of schooling in rock and pop music. British Journal of Sociology of Education, 19(1), 113–134. doi:10.1080/0142569980190107
   Web of Science ®Google Scholar
• Certeau, M. (1984/2002). The practice of everyday life (S. F. Rendall, Trans.). Berkely: University of California Press.
   Google Scholar
• Cranny-Francis, A. (2005). Multimedia: Texts and contexts. London: Sage.
   Google Scholar
• Dalton, M. (2010). The Hollywood curriculum: Teachers in the movies. New York: Peter Lang.
   Google Scholar
• Ellsmore, S. (2005). Carry on, teachers! Representations of the teaching profession in screen culture. Stoke-on-Trent: Trentham Books.
   Google Scholar
• Ewan, S. (1976). Captains of consciousness: Advertising and the social roots of the consumer culture. New York: McGraw-Hill.
   Google Scholar
• Farber, P., & Holm, G. (2005). Selling the dream of higher education: Marketing the dream of university life. In S. Edgerton, G. Holm, T. Daspit, & P. Farber (Eds.), Imagining the academy: Higher education and popular culture (pp. 97–107). New York, NY: RoutledgeFalmer.
   Google Scholar
• Featherstone, M. (1994). Consumer culture and postmodernism. London: Sage.
   Google Scholar
• Fisher, R. (1997). ‘Teachers' hegemony sucks’: Examining Beavis and Butt-head for signs of life. Educational Studies, 23, 417–428. doi:10.1080/0305569970230307
   Web of Science ®Google Scholar
• Fisher, R., Harris, A., & Jarvis, C. (2008). Education in popular culture: Telling tales on teachers and learners. London: Routledge.
   Google Scholar
• Foucault, M. (1991). Governmentality (R. Braidotti & C. Gordon, Trans.). In G. Burchell, C. Gordon, & P. Miller (Eds.), The Foucault effect: Studies in governmentality (pp. 87–104). Chicago, IL: University of Chicago Press.
   Google Scholar
• Giroux, H. (2002). Breaking into the movies: Film and the culture of politics. Oxford: Blackwell.
   Google Scholar
• Gottschall, K., Wardman, N., Edgeworth, K., Hutchesson, R., & Saltmarsh, S. (2010). Hard lines and soft scenes: Constituting masculinities in the prospectuses of all-boys elite private schools. Australian Journal of Education, 54(1), 18–30. doi:10.1177/000494411005400103
   Web of Science ®Google Scholar
• Hickey, A., & Austin, J. (2006). (Re)Presenting education. Frenchs Forrest: Pearson.
   Google Scholar
• Hodge, R., & Kress, G. (1988). Social semiotics. Cambridge: Polity.
   Google Scholar
• Holm, G. (1994). Learning in style: The portrayal of schooling in Seventeen magazine. Education, rock-n-roll, and the lyrics of discontent. In P. Farber, E. Provenzo, & G. Holm (Eds.), Schooling in the light of popular culture (pp. 59–80). Albany, NY: Suny Press.
   Google Scholar
• Holm, G., & Daspit, T. (2011). Popular culture and schooling. In S. Tozer, B. Gallegos, A. Henry, M. Greiner, & P. Price (Eds.), Handbook of research on the sociocultural foundations of education (pp. 424–433). New York, NY: Taylor & Francis.
   Google Scholar
• Holm, G., & Faber, P. (1994). Education, rock-n-roll, and the lyrics of discontent. In P. Farber, E. Provenzo, & G. Holm (Eds.), Schooling in the light of popular culture (pp. 41–58). Albany, NY: Suny Press.
   Google Scholar
• Jarvis, C. (2005). Real stakeholder education? Lifelong learning in the Buffyverse. Studies in the Education of Adults, 37(1), 31–47.
   Google Scholar
• Kelloggs. (2010). Fight the fuzzies. Retrieved from http://www.youtube.com/watch?v=8XFa_sWhp7E&feature=related
   Google Scholar
• Kenway, J., & Bullen, E. (2001). Consuming children. Maidenhead: Open University Press.
   Google Scholar
• Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
   Google Scholar
• Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). London: Routledge.
   Google Scholar
• Lindle, J. C. (2008). School safety: Real or imagined fear? Educational Policy, 22(1), 28–44. doi:10.1177/0895904807311295
   Web of Science ®Google Scholar
• Marcuse, H. (1964). One-dimensional man: Studies in the ideology of advanced industrial society. London: Routledge & Kegan Paul.
   Google Scholar
• McLuhan, M. (1964). Understanding media. London: Routledge & Kegan Paul.
   Google Scholar
• McKee, A. (2011). YouTube versus the National Film and Sound Archive: Which is the more useful resource for historians of Australian television? Television and New Media, 12, 154–173. doi:10.1177/1527476410365707
   Web of Science ®Google Scholar
• Miller, P., & Rose, N. (1997/2008). Mobilizing the consumer: Assembling the subject of consumption. In P. Miller & N. Rose (Eds.), Governing the present (pp. 114–141). Cambridge: Polity Press.
   Google Scholar
• Rose, N. (1999a). Governing the soul: The shaping of the private self (2nd ed.). London: Free Association Books.
   Google Scholar
• Rose, N. (1999b). Powers of freedom: Reframing political thought. New York, NY: Cambridge University Press.
   Google Scholar
• Saltmarsh, D. (2011). Movie lessons: Cultural politics and the visible practices of schooling. Review of Education, Pedagogy, and Cultural Studies, 33, 108–131. doi:10.1080/10714413.2011.569455
   Google Scholar
• Saltmarsh, S. (2011). Bus ride to the future: Cultural imaginaries of Australian childhood in the education landscape. Global Studies of Childhood, 1(1), 26–35. doi:10.2304/gsch.2011.1.1.26
   Google Scholar
• Schneider, T., & Davis, T. (2010). Fostering a hunger for health: Food and the self in ‘The Australian Women's Weekly’. Health Sociology Review, 19, 285–303. doi:10.5172/hesr.2010.19.3.285
   Web of Science ®Google Scholar
• Snickars, P., & Vonderau, P. (2009). Introduction. In P. Snickars & P. Vonderau (Eds.), The YouTube reader (pp. 9–21). Stockholm: National Library of Sweden.
   Google Scholar
• Symes, C. (1998). Education for sale: A semiotic analysis of school prospectuses and other forms of educational marketing. Australian Journal of Education, 42, 133–152. doi:10.1177/000494419804200202
   Web of Science ®Google Scholar
• Telstra. (2008). Australia Day. Retrieved from http://www.youtube.com/watch?v=ddGcDwft8Ds&NR=1
   Google Scholar
• Tip Top. (2010). Up! Retrieved from http://www.youtube.com/user/australiaads#p/u/126/u7KXAappcJM
   Google Scholar
• Trier, J. (2010). Representations of education in HBO's The Wire, Season 4. Teacher Education Quarterly, 37, 179–200.
   Google Scholar
• Valentine, G. (2004). Public space and the culture of childhood. England: Ashgate.
   Google Scholar
• van Leeuwen, T. (2005). Introducing social semiotics. London: Routledge.
   Google Scholar
• Wardman, N., Hutchesson, R., Gottschall, K., Drew, C., & Saltmarsh, S. (2010). Starry eyes and subservient selves: Portraits of well-rounded girlhood in the prospectuses of all-girl elite private schools. Australian Journal of Education, 54, 249–261. doi:10.1177/000494411005400303
   Web of Science ®Google Scholar
• Yell, S. (2005). Critical discourse analysis and social semiotics: Rethinking text and discourse in media and communication research. In K. Kwansah-Aidoo (Ed.), Topical issues in communications and media research (pp. 9–23). New York, NY: Nova Science.
   Google Scholar