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Journal of Organizational Behavior Management Volume 36, 2016 - Issue 1
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Book Review

A Review of Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice by David P. Kelley III and Byron Wine

Hantula, D. A., & Wells, V. K. (2013). New York, NY: Routledge

David P. Kelley IIIFlorida Institute of Technology, Florida, USA
&
Byron WineABA Technologies and Florida Institute of Technology, Florida, USACorrespondence[email protected]
Pages 94-97 | Published online: 20 Mar 2016

References

  • Crowell, C. R., Hantula, D, A., & McArthur, K. L. (2013). From job analysis to performance management: A synergistic rapprochement to organizational effectiveness. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2011 in Journal of Organizational Behavior Management, 31, pp. 316-332).
  • Foxall, (2013). Invitation to consumer behavior analysis. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2010 in Journal of Organizational Behavior Management, 30, pp. 92-109).
  • Milligan & Hantula (2013). A prompting procedure for increasing sales in a small pet store. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2005 in Journal of Organizational Behavior Management, 25, pp. 37-44).
  • Oliveira-Castro, Foxall, & Wells (2013). Substitutability and independence: Matching analyses of brands and products. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2010 in Journal of Organizational Behavior Management, 30, pp. 161-175).
  • POPAI Europe. (1998). The POPAI Europe consumer buying habits study: Co-ordination by retail marketing in-store services limited. Watford, England: Author.
  • Sigurdsson, Engilbertsson, & Foxall (2013). The effects of a point-of-purchase display on relative sales: An in-store experimental evaluation. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2010 in Journal of Organizational Behavior Management, 30, pp. 222-233).
  • Sigurdsson, Foxall, & Saevarsson (2013). In-store experimental approach to pricing and consumer behavior. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2010 in Journal of Organizational Behavior Management, 30, pp. 234-246).
  • Xiao & Nicholson (2013). Trick or treat? An examination of marketing relationships in a nondeceptive counterfeit market. In Hantula, D. A., & Wells, V. K. (Eds.), Consumer behavior analysis: (A) rational approach to consumer choice. New York; NY: Routledge. (Original work published 2010 in Journal of Organizational Behavior Management, 30, pp. 247–270).

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