References
- Brewer , Joel . May 20 1976 . “Memorandum for the Public Record in Re Proposed Trade Regulation Rulemaking Respecting FDA Required Label Warnings and Drug Interaction Precautions in Advertising Over-the-Counter Antacids.” May 20 , 26 R611002.
- Federal Trade Commission. April 6 1976 . “Advertising, for Over-the-Counter Antacids: Invitation to Propose Certain Issues of Fact, and Invitation to Comment.” . In Federal Register April 6 , 41 F.R. 14534–35
- Herzog , Richard B. 1976 . “The Antacid Warning Rulemaking at FTC.” . Speech before Twentieth Annual Educational Conference of the Food and Drug Law Institute . Dec. 8 1976 , Washington , D.C. . pp. 16
- NTIS. May 17 1974 . “Consumers and Medication.” May 17 , PB-232172
- Willaims , Terrell G. 1976 . “Effects of an Advertising Warning Message on Consumer Attitudes and Buying Intentions.” . In Marketing: 1776–1976 and Beyond , Edited by: Bernhardt , Kenneth L. 362 – 67 . Chicago : American Marketing Association .
- Winer , B. J. 1971 . Statistical Principles in Experimental Design., , 2nd ed. , 696 New York : McGraw-Hill, Inc. .
- Wright , Peter . Feb.-March 1977 . “Testimony in the Matter of Proposed Trade Regulation Rule Concerning Advertising for Over-the-Counter Drugs.” Feb.-March , 21