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American Journal of Mathematical and Management Sciences Volume 17, 1997 - Issue 3-4: Modern Digital Simulation Methodology, III
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Original Articles

A Comparison of some Stochastic Models of Interpurchase Intervals and of Aggregate Purchase Incidence

Rajiv GroverHerman & Mary Terry Distinguished Professor, Terry Chair of Marketing, Terry College of Business, University of Georgia, Athens, GA30602
&
Pandu TadikamallaProfessor of Business Administration, Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA15260
Pages 299-328 | Published online: 14 Aug 2013

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