REFERENCES
- Abbasi, M. S., F. H. Chandio, A. F. Soomro, and F. Shah. 2011. “Social Influence, Voluntariness, Experience and The Internet Acceptance: An Extension of Technology Acceptance Model within a South-Asian Country Context.” Journal of Enterprise Information Management 24 (1): 30–52. https://doi.org/10.1108/17410391111097410.
- Ahmed, P. K., M. Rafiq, and N. M. Saad. 2003. “Internal Marketing and The Mediating Role of Organisational Competencies.” European Journal of Marketing 37 (9): 1221–1241. https://doi.org/10.1108/03090560310486960.
- Alharbi, S. and S. Drew. 2014. “Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems.” Accessed April 10, 2018. https://research-repository.griffith.edu.au/bitstream/handle/10072/62162/94819_1.pdf?sequence=1.
- Andrews, R., G. A. Boyne, K. J. Meier, L. J. O’Toole, and R. M. Walker. 2012. “Vertical Strategic Alignment and Public Service Performance.” Public Administration 90 (1): 77–98. https://doi.org/10.1111/j.1467-9299.2011.01938.x.
- Balouchi, M., Y. A. Aziz, T. Hasangholipour, A. Khanlari, A. Abd Rahman, and R. N. Raja-Yusof. 2017. “Explaining and Predicting Online Tourists’ Behavioural Intention in Accepting Consumer Generated Contents.” Journal of Hospitality and Tourism Technology 8 (2): 168–189. https://doi.org/10.1108/JHTT-09-2016-0059.
- Barhoumi, C. 2017. “Analysis of Technological, Individual and Community Factors Influencing the Use of Popular Web 2.0 Tools in LIS Education.” The Electronic Library 35 (5): 977–993. https://doi.org/10.1108/EL-03-2016-0069.
- Bassett, K. 2014. “How Important Is Internal Communication in My Business?” Accessed December 6, 2017. https://www.entrepreneurmag.co.za/ask-entrepreneur/hiring-and-managing-staff-ask-entrepreneur/how-important-is-internal-communication-in-my-business/.
- Berndt, A. and M. Tait. 2014. Relationship Marketing and Customer Relationship Management. 3rd ed. Cape Town: Juta.
- Bharadwaj, A. 2014. Planning Internal Communication Profile for Organizational Effectiveness. IIM Kozhikode Society and Management Review 3(2):183–192. https://doi.org/10.1177/2277975214542059.
- Böhm, S. and G. P. Constantine. 2016. “Impact of Contextuality on Mobile Learning Acceptance: An Empirical Study Based on A Language Learning App.” Interactive Technology and Smart Education 13 (2): 107–122. https://doi.org/10.1108/ITSE-02-2016-0003.
- Boshoff, C. 2014. Services Marketing: A Contemporary Approach. 2nd ed. Lansdowne: Juta.
- Botha, J. A. R. 2010. “Customer Service Born and Bread Inside A Business: An Analysis of The Use of Corporate Culture as A Power in Customer Service.” International Research Symposium in Service Management, August 4–27, 2010.
- Bovée, C. L. and J. V. Thill. 2012. Business Communication Today. 11th ed. Essex: Pearson Education.
- Bradley, J. 2009. “The Technology Acceptance Model and Other User Acceptance Theories.” In Handbook of Research on Contemporary Theoretical Models in Information Systems, edited by Y. K. Dwivedi, M. D. Williams, S. L. Schneberger. London: Idea Group. https://doi.org/10.4018/978-1-60566-659-4.ch015.
- Bradley, N. 2010. Marketing Research: Tools and Techniques. 2nd ed. New York: Oxford University Press.
- Bryman, A. and E. Bell. 2011. Business Research Methods. 3rd ed. New York: Oxford University Press.
- Çakmak, A. F., S. Benk, and T. Budak. 2011. “The Acceptance of Tax Office Automation System (VEDOP) by Employees: Factorial Validation of Turkish Adapted Technology Acceptance Model (TAM).” International Journal of Economics and Finance 3 (6): 107–116. https://doi.org/10.5539/ijef.v3n6p107.
- Camarero, C., J. Rodríguez, and R. San José. 2012. “An Exploratory Study of Online Forums as a Collaborative Learning Tool.” Online Information Review 36 (4): 1–25. https://doi.org/10.1108/14684521211254077.
- Caniëls, M. C. J., H. K. L. Lenaerts, and C. J. Gelderman. 2015. Explaining the Internet Usage of SMEs. Internet Research 25 (3): 358–377. https://doi.org/10.1108/IntR-12-2013-0266.
- Cheng, Y. 2014. “Roles of Interactivity and Usage Experience in E-Learning Acceptance: A Longitudinal Study.” International Journal of Web Information Systems 10 (1): 2–23. https://doi.org/10.1108/IJWIS-05-2013-0015.
- Cho, J., D. I. Ramgolam, K. M. Schaefer, and N. Sandlin. 2011. “The Rate and Delay in Overload: An Investigation of Communication Overload and Channel Synchronicity on Identification and Job Satisfaction.” Journal of Applied Communication Research 39 (1): 38–54. https://doi.org/10.1080/00909882.2010.536847.
- Ciconte, B. L. and J. Jacob. 2009. Fundraising Basics: A Complete Guide. Sudbury: Jones and Bartlett.
- Cunningham, N. 2018. Introduction to Marketing: A Southern African Perspective. Pretoria: Van Schaik.
- Cut-Through Communications. 2012. “Dynamic, Automated On-Screen Employee Newsletters.” http://www.cutthroughcommunications.com/.
- Davis, F. D. 1989. Perceived “Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.” MIS Quarterly 13 (3): 319–330. https://doi.org/10.2307/249008.
- Dixon, B. 2012. Social Media for School Leaders: A Comprehensive Guide to Getting the Most out of Facebook, Twitter, and Other Essential Web Tools. San Francisco: Jossey-Bass.
- Dwivedi, Y. K., M. D. Williams, B. Ramdani, S. Niranjani and V. Weerakkody. 2011. “Understanding Factors for Successful Adoption of WEB 2.0 Applications.” 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9–11, 2011.
- Fourie, L. 2014. Public Relations: Theory and Practice. Cape Town: Juta.
- Gressgård, L. J., O. Amundsen, T. M. Aasen and K. Hansen. 2014. “Use of Information and Communication Technology to Support Employee-Driven Innovation in Organizations: A Knowledge Management Perspective.” Journal of Knowledge Management 18 (4): 633–650. https://doi.org/10.1108/JKM-01-2014-0013.
- Gyepi-Garbrah, T. F. and E. S. Asamoah. 2015. “Towards a Holistic Internal Market Orientation Measurement Scale.” Journal of Strategic Marketing 23 (3): 273–284. https://doi.org/10.1080/0965254X.2014.931877.
- Harrati, N., I. Bouchrika, and Z. Mahfouf. 2017. “Investigating the Uptake of Educational Systems by Academics Using the Technology to Performance Chain Model.” Library Hi Tech 35 (4): 629–648. https://doi.org/10.1108/LHT-01-2017-0029.
- Kesharwani, A. and S. S. Bisht. 2012. “The Impact of Trust and Perceived Risk on Internet Banking Adoption in India: An Extension of Technology Acceptance Model.” International Journal of Bank Marketing 30 (4): 303–322. https://doi.org/10.1108/02652321211236923.
- Khan, H. 2011. “Internal Marketing and Service Excellence in SMEs.” In Entrepreneur Marketing Principles and Practice of SME Marketing, edited by S. Nwankwo and A. Gbadamosi. New York: Routledge.
- Kowlaski, T. J. 2011. Public Relations in Schools. New Jersey: Pearson.
- Kuciapski, M. 2017. “A Model of Mobile Technologies Acceptance for Knowledge Transfer by Employees.” Journal of Knowledge Management 21 (5): 1053–1076. https://doi.org/10.1108/JKM-03-2016-0136.
- Lai, I. W. and D. D. F. Lai. 2014. “User Acceptance of Mobile Commerce: An Empirical Study in Macau.” International Journal of Systems Science 45 (6): 1321–1331. https://doi.org/10.1080/00207721.2012.761471.
- Lee, B. C. Y. 2012. “The Determinants of Consumer Attitude Toward Service Innovation—The Evidence of ETC System in Taiwan.” Journal of Services Marketing 26 (1): 9–19. https://doi.org/10.1108/08876041211199689.
- Lee, Y., Y. Hsieh and C. Ma. 2011. “A Model of Organizational Employees’ E-Learning Systems Acceptance.” Knowledge-Based Systems 24: 355–366. https://doi.org/10.1016/j.knosys.2010.09.005.
- Letchumanan, M. and R. Tarmizi. 2011. “Assessing the Intention to Use E-Book Among Engineering Undergraduates in Universiti Putra Malaysia, Malaysia.” Library Hi Tech 29 (3): 512–528. https://doi.org/10.1108/07378831111174459.
- Little, D. 2011. “The Importance of Your Employee Newsletter: Do Not Delete.” Accessed December 12, 2012. http://www.the-importance-of-your-employee-newsletter-do-not-delete.
- Machado, R. 2014. Customer Service. 2nd ed. Cape Town: Juta.
- Mazzei, A. 2014. “Internal Communication for Employee EnablementStrategies in American and Italian Companies.” Corporate Communications: An International Journal 19 (1): 82–95. https://doi.org/10.1108/CCIJ-08-2012-0060.
- Men, L. R. 2014. “Why Leadership Matters to Internal Communication: Linking Transformational Leadership. Symmetrical Communication, and Employee Outcomes.” Journal of Public Relations Research 26: 256–279. https://doi.org/10.1080/1062726X.2014.908719.
- Men, L. R. and D. Stacks. 2014. “The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships.” Journal of Public Relations Research 26: 301–324. https://doi.org/10.1080/1062726X.2014.908720
- Molenaar, C. 2012. E-Marketing: Applications of Information Technology and the Internet within Marketing. New York: Routledge.
- Nyerere, J. and V. Friso. 2013. “Forums for Dialogue between University and Industry: A Case for Kenyatta University, Kenya and University of Padua, Italy.” European Journal of Training and Development 37 (3): 662–677. https://doi.org/10.1108/EJTD-10-2012-0060.
- Playle, T. “Making the Case for Internal Communication in Higher Education.” Accessed April 9, 2018. https://www.theguardian.com/higher-education-network/blog/2012/jul/17/internal-communications-in-higher-education
- Sedej, T. and G. Justinek. 2013. “Social Media in Internal Communications: A View from Senior Management.” Social Media in Human Resource Management (12): 83–95.
- Sheikhshoaei, F. and T. Oloumi. 2011. “Applying the Technology Acceptance Model to Iranian Engineering Faculty Libraries.” The Electronic Library 29 (3): 367–378. https://doi.org/10.1108/02640471111141106.
- Sheng, X. and M. Zolfagharian. 2014. “Consumer Participation in Online Product Recommendation Services: Augmenting the Technology Acceptance Model.” Journal of Services Marketing 28 (6): 460–470. https://doi.org/10.1108/JSM-04-2013-0098.
- Smith, R. D. 2013. Strategic Planning for Public Relations. 4th ed. New York: Routledge.
- Tsai, Y. and S. Wu. 2011. “Using Internal Marketing to Improve Organizational Commitment and Service Quality.” Journal of Advanced Nursing 67 (12): 2593–2604. https://doi.org/10.1111/j.1365-2648.2011.05696.x.
- Tynan, L., D. Woltencroft, B. Edmondson, D. Swanson, A. Martin, D. Grace, and A. Creed. 2013. Communication for Business. South Melbourne: Oxford.
- University of the Western Cape. 2013. “Staff Development Strategy.” Accessed December 6, 2017. https://www.uwc.ac.za/SO/HR/Documents/Staff%20Development%20Strategy.pdf.
- Usoro, A. and R. Echeng. 2015. “Model of Acceptance of Web 2.0 Technologies for Increased Participation in Learning Activities: A Case Study of a Scottish University.” International Journal of Intelligent Computing and Cybernetics 8 (3): 208–221. https://doi.org/10.1108/IJICC-09-2014-0042.
- Vidgen, R., J. Sims, and P. Powell. 2011. “Understanding E-Mail Overload.” Journal of Communication Management 15 (1): 84–98. https://doi.org/10.1108/13632541111105277.
- Wang, S., J. Li, and D. Zhao. 2017. “Understanding the Intention to Use Medical Big Data Processing Technique from the Perspective of Medical Data Analyst.” Information Discovery and Delivery 45 (4): 194–201. https://doi.org/10.1108/IDD-03-2017-0017.
- Welch, M. 2012. “Appropriateness and Acceptability: Employee Perspectives of Internal Communication.” Public Relations Review 38: 246–254. https://doi.org/10.1016/j.pubrev.2011.12.017.
- Welch, M. and P. R. Jackson. 2007. “Rethinking Internal Communication: A Stakeholder Approach.” Corporate Communications: An International Journal 12 (2): 177–198. http://doi.org/10.1108/13563280710744847.
- White, C., A. Vanc, and G. Stafford. 2010. “Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence.” Journal of Public Relations Research 22 (1): 65–84. https://doi.org/10.1080/10627260903170985.
- Wiid, J. A., C. E. Nell, and M. C. Cant. 2015. “Perceptions of Lecturing Staff on Social Media Networking Systems and Their Use of It.” International Business and Economics Research Journal 14 (3): 395–406. https://doi.org/10.19030/iber.v14i3.9204.
- Zawayed, N. J. 2012. “Students’ Acceptance of E-Learning in Bahrain Secondary Schools.” PhD diss., Loughborough University.
- Zhang, S., P. Gao and Z. Ge. 2013. “Factors Impacting End-Users’ Usage of ERP in China.” Kybernetes 42 (7): 1029–1043. https://doi.org/10.1108/K-11-2012-0099.
- Zhang, L., P. Nyheim and A. Mattila. S. 2014. The Effect of Power and Gender on Technology Acceptance. Journal of Hospitality and Tourism Technology 5 (3): 299–314. https://doi.org/10.1108/JHTT-03-2014-0008.
- Zikmund, W. G. and B. J. Babin. 2010. Exploring Marketing Research. 10th ed. Mason: South Western Cengage Learning.