665
Views
16
CrossRef citations to date
0
Altmetric
Articles

Electronic word-of-mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?

, ORCID Icon &
Pages 726-739 | Received 31 Jan 2022, Accepted 01 Jun 2022, Published online: 04 Jul 2022

References

  • Abu Bakar, A. R., Ahmad, S. Z., & Ahmad, N. (2019). SME social media use: A study of predictive factors in the United Arab Emirates. Global Business and Organizational Excellence, 38(5), 53–68. https://doi.org/10.1002/joe.21951
  • Aftab, S., & Khan, M. M. (2019). Role of social media in promoting tourism in Pakistan. Journal of Social Sciences and Humanities, 58(1), 101–113. https://doi.org/10.46568/jssh.v58i1.131
  • Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538. https://doi.org/10.1108/IJCHM-10-2016-0568
  • Al-Abrrow, H., Al-Maatoq, M., Alharbi, R. K., Alnoor, A., Abdullah, H. O., Abbas, S., & Khattak, Z. Z. (2021). Understanding employees’ responses to the COVID-19 pandemic: The attractiveness of healthcare jobs. Global Business and Organizational Excellence, 40(2), 19–33. https://doi.org/10.1002/joe.22070
  • Arenas-Gaitan, J., Javier Rondan-Cataluña, F., & Esteban Ramírez-Correa, P. (2013). Social identity, electronic word-of-mouth and referrals in social network services. Kybernetes, 42(8), 1149–1165. https://doi.org/10.1108/K-04-2013-0081
  • Arora, S., & Patro, A. (2021). Inclusivity and empowerment—grow and let grow. Global Business and Organizational Excellence, 41(1), 21–30. https://doi.org/10.1002/joe.22136
  • Bacile, T. J., Ye, C., & Swilley, E. (2014). From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication. Journal of Interactive Marketing, 28(2), 117–133. https://doi.org/10.1016/j.intmar.2013.12.001
  • Bîrzu, S. (2021). A current framework of the challenges of digital marketing. Proceedings of the Annual Sessions of Scientific Papers, 19, 272–276.
  • Bretas, V. P. G., & Alon, I. (2020). The impact of COVID-19 on franchising in emerging markets: An example from Brazil. Global Business and Organizational Excellence, 39(6), 6–16. https://doi.org/10.1002/joe.22053
  • Briciu, A., & Briciu, V. A. (2020). Participatory culture and tourist experience: Promoting destinations through YouTube. In A. Kavoura, E. Kefallonitis, & P. Theodoridis (Eds.), Strategic innovative Marketing and tourism. Springer Proceedings in Business and economics (pp. 425–433). Springer.
  • Căruntu, A. L., & Diţoiu, M. C. (2014). The perceptions of hospitality services of a tourism destination. Procedia-Social and Behavioral Sciences, 109, 231–235. https://doi.org/10.1016/j.sbspro.2013.12.450
  • Chen, Y. C., Shang, R. A., & Li, M. J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
  • Christodoulides, G., Michaelidou, N., & Argyriou, E. (2012). Cross-national differences in e-WOM influence. European Journal of Marketing, 46(11/12), 1689–1707. https://doi.org/10.1108/03090561211260040
  • Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75. https://doi.org/10.2501/ija-30-1-047-075
  • Chung, N., Lee, H., Lee, S. J., & Koo, C. (2015). The influence of tourism website on tourists’ behavior to determine destination selection: A case study of creative economy in Korea. Technological Forecasting and Social Change, 96, 130–143. https://doi.org/10.1016/j.techfore.2015.03.004
  • Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7(3), 309–319. https://doi.org/10.1037/1040-3590.7.3.309
  • Dedeoğlu, B. B., van Niekerk, M., Küçükergin, K. G., de Martino, M., & Okumuş, F. (2019). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33–56. https://doi.org/10.1177/1356766719858644
  • Diamantopoulos, A. (2008). Formative indicators: Introduction to the special issue. Journal of Business Research, 61(12), 1201–1202. https://doi.org/10.1016/j.jbusres.2008.01.008
  • Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758–773. https://doi.org/10.1016/j.jbusres.2021.07.015
  • Erkan, I., & Evans, C. (2016). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. https://doi.org/10.1080/13527266.2016.1184706
  • Filieri, R., Alguezaui, S., & McLeay, F. (2015). Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174–185. https://doi.org/10.1016/j.tourman.2015.05.007
  • Filieri, R., & McLeay, F. (2013). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44–57. https://doi.org/10.1177/0047287513481274
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185–214. https://doi.org/10.1080/07421222.2001.11045669
  • Groeger, L., & Buttle, F. (2013). Word-of-mouth marketing influence on offline and online communications: Evidence from case study research. Journal of Marketing Communications, 20(1&2), 21–41. https://doi.org/10.1080/13527266.2013.797736
  • The Guardian. (2021). India has more women than men for first time, survey finds. The Guardian. Available at https://www.theguardian.com/world/2021/nov/25/india-has-more-women-than-men-for-first-time-survey-finds.
  • Gururaja, R. (2017). The impact of social media on tourism and hospitality. Available at: http://www.msruas.ac.in/pdf_files/Publications/MCJournals/March2015/4_Rashmi%20Gururaj.pdf.
  • Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed). SAGE Publications.
  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
  • Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing Forthcoming, 53(4), 566–584. https://doi.org/10.1108/EJM-10-2018-0665
  • Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/ijmr-2014-025
  • Hansen, S. S., & Lee, J. K. (2013). What drives consumers to pass along marketer-generated eWOM in social network games? Social and Game Factors in Play. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 53–68. https://doi.org/10.4067/S0718-18762013000100005
  • Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116, 1–20. https://doi.org/10.1108/IMDS-09-2015-0382
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Holidify. (2020, February). India places 34th on the world tourism index - ranking lower than Thailand, Malaysia, Korea. Holidify. Available at https://www.holidify.com/pages/india-34-rank-tourism-index-2931.html.
  • Husain, R., Ahmad, A., & Khan, B. M. (2022). The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social-media, Global Business and Organizational Excellence, 41(4), 48–67. https://doi.org/10.1002/joe.22156
  • India Brand Equity Foundation. (2021). Indian tourism and hospitality industry analysis presentation. IBEF. Available at https://www.ibef.org/industry/indian-tourism-and-hospitality-industry-analysis-presentation.
  • India Today. (2022). More women are pursuing higher education now than ever before. India Today. Available at https://www.indiatoday.in/education-today/featurephilia/story/more-women-are-pursuing-higher-education-now-than-ever-before-1921750-2022-03-08.
  • Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2020). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067–1102. https://doi.org/10.1108/ejm-07-2018-0472
  • Jalilvand, M. R., & Heidari, A. (2017). Comparing face-to-face and electronic word-of-mouth in destination image formation: The case of Iran. Information Technology & People, 30(4), 710–735. https://doi.org/10.1108/ITP-09-2016-0204
  • Jiménez-Barreto, J., & Campo-Martínez, S. (2018). Destination website quality, users’ attitudes and the willingness to participate in online co-creation experiences. European Journal of Management and Business Economics, 27(1), 26–41. https://doi.org/10.1108/ejmbe-11-2017-0048
  • Jolly, W. (2021, May). The 6 most effective types of social media advertising in 2021. The Big Commerce. Available at https://www.bigcommerce.com/blog/social-media-advertising/#what-are-the-benefits-of-advertising-on-social-media-channels.
  • Jopp, R., Kalantari, H., Lim, W. M., Wee, L. L. M., & Lim, A. L. (2021). Tourist segments of eco-cultural destinations. Current Issues in Tourism, 1–16. https://doi.org/10.1080/13683500.2021.1955843
  • Keelery, S. (2021, August). Internet usage in India - Statistics & facts. Statista. Available at https://www.statista.com/topics/2157/internet-usage-in-india/.
  • Knoll, J. (2015). Advertising in social media: A review of empirical evidence. International Journal of Advertising, 35(2), 266–300. https://doi.org/10.1080/02650487.2015.1021898
  • Lang, L. D., Lim, W. M., & Guzmán, F. (2022). How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products. Journal of Business Research, 141, 175–190. https://doi.org/10.1016/j.jbusres.2021.12.028
  • Lim, W. M. (2021a). Conditional recipes for predicting impacts and prescribing solutions for externalities: The case of COVID-19 and tourism. Tourism Recreation Research, 46(2), 314–318. https://doi.org/10.1080/02508281.2021.1881708
  • Lim, W. M. (2021b). History, lessons, and ways forward from the COVID-19 pandemic. International Journal of Quality and Innovation, 5(2), 101–108.
  • Lim, W. M. (2021c). Toward an agency and reactance theory of crowding: Insights from COVID-19 and the tourism industry. Journal of Consumer Behaviour, 20(6), 1690–1694. https://doi.org/10.1002/cb.1948
  • Lim, W. M., Ahmad, A., Rasul, T., & Parvez, M. O. (2021). Challenging the mainstream assumption of social media influence on destination choice. Tourism Recreation Research, 46(1), 137–140. https://doi.org/10.1080/02508281.2020.1814521
  • Lim, W. M., Ahmed, P., & Ali, M. Y. (2022). Giving electronic word of mouth as a prepurchase behavior: The case of online group buying. Journal of Business Research, 146, 582–604. https://doi.org/10.1016/j.jbusres.2022.03.093
  • Lim, W. M., Ahmed, P. K., & Ali, M. Y. (2019). Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning. Industrial Marketing Management, 76, 136–143. https://doi.org/10.1016/j.indmarman.2018.08.007
  • Lim, W. M., Gupta, S., Aggarwal, A., Paul, J., & Sadhna, P. (2021). How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing, 1–35. https://doi.org/10.1080/0965254X.2021.1941204
  • Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439–458. https://doi.org/10.1016/j.jbusres.2021.11.014
  • Lim, W. M., & To, W. M. (2022). The economic impact of a global pandemic on the tourism economy: The case of COVID-19 and macao’s destination- and gambling-dependent economy. Current Issues in Tourism, 25(8), 1258–1269. https://doi.org/10.1080/13683500.2021.1910218
  • Luarn, P., Yang, J. C., & Chiu, Y. P. (2015). Why people check in to social network sites. International Journal of Electronic Commerce, 19(4), 21–46. https://doi.org/10.1080/10864415.2015.1029353
  • Mello, S. F., & Tomei, P. A. (2021). The impact of the COVID-19 pandemic on expatriates: A pathway to work-life harmony? Global Business and Organizational Excellence, 40(5), 6–22. https://doi.org/10.1002/joe.22088
  • Öz, M. (2015). Social media utilization of tourists for travel-related purposes. International Journal of Contemporary Hospitality Management, 27(5), 1003–1023. https://doi.org/10.1108/IJCHM-01-2014-0034
  • Petty, R. E., Kasmer, J. A., Haugtvedt, C. P., & Cacioppo, J. T. (1987). Source and message factors in persuasion: A reply to stiff’s critique of the elaboration likelihood model. Communication Monographs, 54(3), 233–249. https://doi.org/10.1080/03637758709390229
  • Richter, N. F., Cepeda-Carrion, G., Roldán Salgueiro, J. L., & Ringle, C. M. (2016). European management research using partial least squares structural equation modeling (PLS-SEM). European Management Journal, 34(6), 589–597. https://doi.org/10.1016/j.emj.2016.08.001
  • Sahoo, A., Xechung, N. L., Mostafiz, M. I., & Krishnaswamy, J. (2022). Perceived risk and sensitivity and their influence on expatriate performance during the COVID-19 pandemic. Global Business and Organizational Excellence, 41(4), 68–84. https://doi.org/10.1002/joe.22152
  • Sutarto, A. P., Wardaningsih, S., & Putri, W. H. (2022). Factors and challenges influencing work-related outcomes of the enforced work from home during the COVID-19 pandemic: Preliminary evidence from Indonesia. Global Business and Organizational Excellence, 41(5), 14–28. https://doi.org/10.1002/joe.22157
  • Teo, T. S. H., Srivastava, S. C., & Jiang, L. (2008). Trust and electronic government success: An empirical study. Journal of Management Information Systems, 25(3), 99–132. https://doi.org/10.2753/MIS0742-1222250303
  • Tham, A., Mair, J., & Croy, G. (2019). Social media influence on tourists’ destination choice: Importance of context. Tourism Recreation Research, 45(2), 161–175. https://doi.org/10.1080/02508281.2019.1700655
  • Ukpabi, D. C., & Karjaluoto, H. (2017). Consumers’ acceptance of information and communications technology in tourism: A review. Telematics and Informatics, 34(5), 618–644. https://doi.org/10.1016/j.tele.2016.12.002
  • Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53, 111–128. https://doi.org/10.1016/j.intmar.2020.07.001
  • Wang, P. (2015). Exploring the influence of electronic word-of-mouth on tourists’ visit intention. Journal of Systems and Information Technology, 17(4), 381–395. https://doi.org/10.1108/jsit-04-2015-0027
  • Yoon, H. (2015). Use of social networking sites and word-of-mouth in tourism services. In J. S. Chen (Ed.) Advances in Hospitality and Leisure, (Volume 11) (pp. 21–40). Emerald.
  • Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/jsm-01-2017-0031

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.