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Journal of Information and Optimization Sciences Volume 43, 2022 - Issue 6: Resilience, Reinvention and Rebuilding Towards the New Normal (R3TN2-2022)
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Research Article

Digital marketing adoption among startups in India: A systematic review and bibliometric analysis

Jayanta Chakraborti1 School of BFSI (Management), Symbiosis Skills and Professional University, Pune, Maharashtra412101, IndiaCorrespondence[email protected]
,
Anirban Dutta2 Department of Management, Humanities and Social Sciences, National Institute of Technology Agartala, Agartala, Tripura799046, India, E-mail: [email protected]
&
Bhaswati Jana3 Department of School of Management, GD Goenka University, Gurgaon, Haryana122103, India, E-mail: [email protected]
Pages 1301-1309 | Published online: 18 Nov 2022

References

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  • Tandon, A., Madan, M. & Dave, M. (2020). Comparative study on web-based and cloud-based application. Journal of Information and Optimization Sciences, 41(7), 1537-1547 doi: 10.1080/02522667.2020.1802127
  • White, H. (2018). Theory-based systematic reviews. Journal of Development Effectiveness, 10(1), 17-38. doi: 10.1080/19439342.2018.1439078

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