Public engagement with HIV in a rural South African context: an analysis of a small-media, taxi-based edutainment model applied in Jiving with Science

References

• Arrive Alive . 2012 . Minibus taxis and road safety . http://www.arrivealive.co.za/pages.aspx?i=2850 (accessed 29 January 2012) .
   Google Scholar
• Bärnighausen , T. , Tanser , F. and Newell , M.L. 2009 . Short communication: lack of a decline in HIV incidence in a rural community with high HIV prevalence in South Africa, 2003–2007 . AIDS Research and Human Retroviruses , 25 ( 4 ) : 405 – 409 .
   PubMed Web of Science ®Google Scholar
• Centre for AIDS Development, Research and Evaluation (CADRE) . 2002 . On the move: the response of public transport commuters to HIV in South Africa . South Africa : DoH .
   Google Scholar
• Comutanet . 2012 . Star taxi music . http://www.comutanet.co.za/starmusic.html (accessed 29 January 2012) .
   Google Scholar
• Conway , K. 2008 . Small media, global media: Kino and the microcinema movement . Journal of Film and Video , 60 ( 3/4 ) : 60 – 71 .
   Web of Science ®Google Scholar
• Guenther-Grey , C. , D. Schnell M. Fishbein the AIDS Community Demonstration Project . 1995 . Sources of HIV information among female sex traders , Health Education Research 10 : 385 – 390 .
   Web of Science ®Google Scholar
• Haine , A. , Kuruvilla , S. and Borchert , M. 2004 . Bridging the implementation gap between knowledge and action for health . Bulletin of the World Health Organization , 82 ( 10 ) : 724 – 731 .
   PubMed Web of Science ®Google Scholar
• Hansen , T. 2006 . Sounds of freedom: music, taxis, and racial imagination in urban South Africa . Public Culture , 18 ( 1 ) : 185 – 208 .
   Web of Science ®Google Scholar
• Keller , S. and Brown , J. 2002 . Media interventions to promote responsible sexual behavior . Journal of Sex Research , 39 ( 1 ) : 67 – 72 .
   PubMed Web of Science ®Google Scholar
• Khosa , M. 1992 . Routes, ranks and rebels: feuding in the taxi revolution . Journal of Southern African Studies , 18 ( 1 ) : 233 – 252 .
   Web of Science ®Google Scholar
• Leach , A. 1999 . The provision of information to adults in rural KwaZulu-Natal, South Africa . Libri , 49 : 71 – 89 .
   Web of Science ®Google Scholar
• Melkote , S.R. 1991 . Communication for development in the Third World , New Delhi : Sage .
   Google Scholar
• Mutevedzi , P. , Lessells , R. , Heller , T. , Bärnighausen , T. , Cooke , G. and Newell , M.L. 2010 . Scale-up of a decentralised HIV treatment programme in rural KwaZulu-Natal, South Africa: Does rapid expansion affect patient outcomes? . Bulletin of the WHO , 88 ( 8 ) : 593 – 600 .
   PubMed Web of Science ®Google Scholar
• Parker , W. 1997 . Action media: consultation, collaboration and empowerment in health promotion . Africa Media Review , 1 ( 11 ) : 45 – 63 .
   Google Scholar
• Parker , W. , Dalrymple , L. and Durden , E. 2000 . Communicating beyond AIDS awareness: a manual for South Africa , South Africa : DoH .
   Google Scholar
• Parker , W. , Oyosi , S. , Kelly , K. and Fox , S. 2002 . On the move: the response of public transport commuters to HIV in South Africa , Durban : CADRE .
   Google Scholar
• Piotrow , P. and de Fossard , E. 2004 . “ Entertainment education as a public health intervention ” . In Entertainment education and social change: history, research and practice , Edited by: Singhal , A. , Cody , M. , Rogers , E. and Sabido , M. 39 – 61 . Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Schramm , W. 1977 . Big media, little media: tools and technologies for instruction , Beverly Hills : Sage .
   Google Scholar
• Singhal , A and Rogers , E. 1999 . Entertainment-education: a communication strategy for social change , Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Sreberny-Mohammadi , A. 1990 . Small media for a big revolution: Iran, International Journal of Politics . Culture and Society , 3 ( 3 ) : 341 – 371 .
   Google Scholar
• Tomaselli , K.G. , Shepperson , A. and Parker , W. 2002 . “ Comprehensive and integrated HIV/ AIDS preventions campaigns: potentials for South and Southern Africa ” . In Health communication in Africa: contexts, constraints and lessons , Edited by: Alali , A.O. and Jinadu , B.A. 220 – 241 . Lanham , MD : University Press of America .
   Google Scholar
• Tufte , T. 2005 . “ Entertainment-education in development communication: between marketing behaviours and empowering people ” . In Media and glocal change: rethinking communication for development , Edited by: Tufte , T. and Hemer , O. 159 – 174 . Nordicom : Goteborg and Buenos Aires .
   Google Scholar
• Tufte , T. 2008 . “ Edutainment in HIV prevention: building on the Soul City experience in South Africa ” . In Communication for development and social change , Edited by: Servaes , J. 327 – 344 . New Delhi : Sage .
   Google Scholar
• Tufte , T. A. Corrigan , Y. Ekstrom , M. Fuglesang and D. Rweyemamu . 2008 . Resounding the voices: letter writing, audience participation and HIV/AIDS communication for social change . Paper presented at ALAIC, Mexico D.F . Mexico , 8–10 October 2008 http://www.feminahip.or.tz/fileadmin/pics/research/Resounding_the_Voices.pdf (accessed 7 December 2012) .
   Google Scholar
• Wallrauch , C. , Bärnighausen , T. and Newell , M.L. 2010 . HIV prevalence and incidence in people 50 years and older in rural South Africa . South African Medical Journal , 100 ( 12 ) : 812 – 814 .
   PubMed Web of Science ®Google Scholar
• Wanless , D. 2003 . Good health for the whole population: population health trends , Norwich : HM Treasury .
   Google Scholar