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The Service Industries Journal Volume 30, 2010 - Issue 14
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Original Articles

The determinant of customer profitability on the financial institution

Chia-Chi Lee Department of Accounting Information, National Taipei College of Business, 321, Sec. 1, Jinan Road, Zhongzheng District, Taipei, 100, Taiwan, Republic of China
,
Tyrone T. Lin Department of International Business, National Dong Hwa University, 1, Sec. 2, Da-Hsueh Road, Shou-Feng, Hualien, 974, Taiwan, Republic of ChinaCorrespondence[email protected]
&
Chien-Jen Chen Department of International Business, National Dong Hwa University, 1, Sec. 2, Da-Hsueh Road, Shou-Feng, Hualien, 974, Taiwan, Republic of China
Pages 2311-2328 | Received 22 May 2008, Accepted 04 Nov 2008, Published online: 23 Sep 2010

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