Acquisition pattern analysis for evolutionary database marketing

References

• Baker , K. , Harris , P. and O'Brien , J. 1997 . Data fusion: An appraisal and experimental evaluation . Journal of the Market Research Society , 39 ( 1 ) : 225 – 271 .
   Web of Science ®Google Scholar
• Dibb , S. and Meadows , M. 2001 . The application of a relationship marketing perspective in retail banking . The Service Industries Journal , 21 ( 1 ) : 169 – 194 .
   Web of Science ®Google Scholar
• Elliot , G. and Glynn , W. 1998 . Segmenting financial services markets for customer relationships: A portfolio-based approach . The Service Industries Journal , 18 ( 3 ) : 38 – 54 .
   Web of Science ®Google Scholar
• Jephcott , J. and Bock , T. 1998 . The application and validation of data fusion . Journal of the Market Research Society , 40 ( 3 ) : 185 – 205 .
   Web of Science ®Google Scholar
• Kamakura , W. A. , Ramaswami , S. N. and Srivastava , R. K. 1991 . Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services . International Journal of Research in Marketing , 8 ( 4 ) : 329 – 349 .
   Google Scholar
• Kamakura , W. A. , Wedel , M. , De Rosa , F. and Mazzon , J. A. 2003 . Cross-selling through database marketing: A mixed data factor analyser for data augmentation and prediction . International Journal of Research in Marketing , 20 ( 1 ) : 45 – 65 .
   Web of Science ®Google Scholar
• Kasulis , J. L. , Lusch , R. F. and Stafford , E. F. 1979 . Consumer acquisition patterns for durable goods . Journal of Consumer Research , 6 ( 1 ) : 47 – 57 .
   Web of Science ®Google Scholar
• Lusch , R. F. , Stafford , E. F. and Kasulis , J. J. 1978 . “ Durable accumulation: An examination of priority patterns ” . In Advances in Consumer Research , Edited by: Hunt , K. and Abor , A. Vol. 5 , 119 – 125 . USA : Association for Consumer Research .
   Google Scholar
• Paas , L. J. , Kuijlen , A. A.A. and Poiesz , Th. B.C. 2005 . Acquisition pattern analysis for relationship marketing: A conceptual and methodological redefinition . The Service Industries Journal , 25 ( 5 ) : 661 – 673 .
   Web of Science ®Google Scholar
• Paas , L. J. and Molenaar , I. W. 2005 . Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods . International Journal of Research in Marketing , 22 ( 1 ) : 87 – 100 .
   Web of Science ®Google Scholar
• Reichheld , F. F. 1996 . The quest for loyalty: Creating value through partnership , Boston : Harvard Business School Press .
   Google Scholar
• Rossiter , J. R. and Percy , L. 1997 . Advertising communications & promotion management , Boston : Irwin McGraw-Hill .
   Google Scholar
• Sijtsma , K. and Molenaar , I. W. 2002 . An introduction to nonparametric item response theory , Newbury Park : Sage . (Measurement Methods for Social Sciences Volume 5)
   Google Scholar
• Stafford , E. F. , Kasulis , J. J. and Lusch , R. L. 1982 . Consumer behaviour in accumulating household financial assets . Journal of Business Research , 10 ( 4 ) : 397 – 417 .
   Web of Science ®Google Scholar
• Van Raaij , W. F. and Verhallen , T. M.M. 1994 . Domain-specific market segmentation . European Journal of Marketing , 28 ( 10 ) : 49 – 66 .
   Google Scholar