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Articles

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

品牌拟人化,品牌热爱与品牌防御:态度是否影响社交距离问题?

ORCID Icon, ORCID Icon, ORCID Icon, &
Pages 58-83 | Received 04 Nov 2020, Accepted 03 Dec 2020, Published online: 07 Jan 2021

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