545
Views
7
CrossRef citations to date
0
Altmetric
Articles

Effect of social status signaling in an organic restaurant setting
有机餐厅背景下社会地位信号的影响

& ORCID Icon
Pages 63-82 | Received 09 Jul 2021, Accepted 09 Nov 2021, Published online: 26 Nov 2021

References

  • Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L. (2020). COVID-19: Fear appeal favoring purchase behavior towards personal protective equipment. The Service Industries Journal, 40(7-8), 471–490. https://doi.org/10.1080/02642069.2020.1751823
  • Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review. British Food Journal, 111(10), 1140–1167. https://doi.org/10.1108/00070700910992961
  • Afthanorhan, A., Ahmad, S., & Safee, S. (2014). Moderated mediation using covariance-based structural equation modeling with amos graphic: Volunteerism program. Advances in Natural and Applied Sciences, 8(8), 108–116.
  • Agovino, M., Crociata, A., Quaglione, D., Sacco, P., & Sarra, A. (2017). Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers: Evidence and policy implications. Ecological Economics, 141, 66–75. https://doi.org/10.1016/j.ecolecon.2017.05.029
  • Ahn, J. (2019). Corporate social responsibility signaling, evaluation, identification, and revisit intention among cruise customers. Journal of Sustainable Tourism, 27(11), 1634–1647. https://doi.org/10.1080/09669582.2019.1650055
  • Ahn, J., & Back, K. J. (2020). The structural effects of affective and cognitive elaboration in formation of customer–brand relationship. The Service Industries Journal, 40(3-4), 226–242. https://doi.org/10.1080/02642069.2018.1460358
  • Ahn, T., Ekinci, Y., & Li, G. (2013). Self-congruence, functional congruence, and destination choice. Journal of Business Research, 66(6), 719–723. https://doi.org/10.1016/j.jbusres.2011.09.009
  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
  • Alexandrov, A., Lilly, B., & Babakus, E. (2013). The effects of social-and self-motives on the intentions to share positive and negative word of mouth. Journal of the Academy of Marketing Science, 41(5), 531–546. https://doi.org/10.1007/s11747-012-0323-4
  • Al-Swidi, A., Huque, S. M. R., Hafeez, M. H., & Shariff, M. N. M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561–1580. https://doi.org/10.1108/BFJ-05-2013-0105
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20–39. https://doi.org/10.5465/amr.1989.4278999
  • Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144–150. https://doi.org/10.1016/j.foodqual.2017.08.006
  • Baek, T. H., & King, K. W. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260–272. https://doi.org/10.1108/08876041111143096
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
  • Bartels, J., & Reinders, M. J. (2010). Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison. Food Quality and Preference, 21(4), 347–352. https://doi.org/10.1016/j.foodqual.2009.08.016
  • Bartels, J., & Reinders, M. J. (2016). Consuming apart, together: The role of multiple identities in sustainable behaviour. International Journal of Consumer Studies, 40(4), 444–452. https://doi.org/10.1111/ijcs.12269
  • Beyer, J., & Ortiz, R. (2021). How explaining the nature and benefits of organic food in advertising for processed products may increase purchase intent. Journal of Food Products Marketing, 27(2), 57–71. https://doi.org/10.1080/10454446.2021.1888366
  • Boateng, S. L. (2019). Online relationship marketing and customer loyalty: A signaling theory perspective. International Journal of Bank Marketing, 37(1), 226–240. https://doi.org/10.1108/IJBM-01-2018-0009
  • Boninger, D. S., Krosnick, J. A., & Berent, M. K. (1995). Origins of attitude importance: Self-interest, social identification, and value relevance. Journal of Personality and Social Psychology, 68(1), 61–80. https://doi.org/10.1037/0022-3514.68.1.61
  • Bonn, M. A., Cronin Jr, J. J., & Cho, M. (2016). Do environmental sustainable practices of organic wine suppliers affect consumers’ behavioral intentions? The moderating role of trust. Cornell Hospitality Quarterly, 57(1), 21–37. https://doi.org/10.1177/1938965515576567
  • Buhrmester, M., Kwang, T., & Gosling, S. D. (2011). Amazon’s mechanical Turk: A new source of inexpensive, yet high-quality, data? Perspectives on Psychological Science, 6(1), 3–5. https://doi.org/10.1177/1745691610393980
  • Byun, J., & Jang, S. (2019). Can signaling impact customer satisfaction and behavioral intentions in times of service failure? Evidence from open versus closed kitchen restaurants. Journal of Hospitality Marketing & Management, 28(7), 785–806. https://doi.org/10.1080/19368623.2019.1567432
  • Carlini, J., Grace, D., France, C., & Lo Iacono, J. (2019). The corporate social responsibility (CSR) employer brand process: Integrative review and comprehensive model. Journal of Marketing Management, 35(1-2), 182–205. https://doi.org/10.1080/0267257X.2019.1569549
  • Cervellon, M. C., & Shammas, L. (2013). The value of sustainable luxury in mature markets: A customer-based approach. Journal of Corporate Citizenship, 2013(52), 90–101. https://doi.org/10.9774/GLEAF.4700.2013.de.00009
  • Chandler, J., Mueller, P., & Paolacci, G. (2014). Nonnaïveté among Amazon Mechanical Turk workers: Consequences and solutions for behavioral researchers. Behavior Research Methods, 46(1), 112–130. https://doi.org/10.3758/s13428-013-0365-7
  • Chen, J., Lobo, A., & Rajendran, N. (2014). Drivers of organic food purchase intentions in mainland China - evaluating potential customers’ attitudes, demographics and segmentation. International Journal of Consumer Studies, 38(4), 346–356. https://doi.org/10.1111/ijcs.12095
  • Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–33.
  • Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. https://doi.org/10.1177/0149206310388419
  • Costa, S., Zepeda, L., & Sirieix, L. (2014). Exploring the social value of organic food: A qualitative study in France. International Journal of Consumer Studies, 38(3), 228–237. https://doi.org/10.1111/ijcs.12100
  • Daugbjerg, C., Smed, S., Andersen, L. M., & Schvartzman, Y. (2014). Improving eco-labelling as an environmental policy instrument: knowledge, trust and organic consumption. Journal of Environmental Policy & Planning, 16(4), 559–575. https://doi.org/10.1080/1523908X.2013.879038
  • Dean, M., Raats, M. M., & Shepherd, R. (2012). The role of self-identity, past behavior, and their interaction in predicting intention to purchase fresh and processed organic food. Journal of Applied Social Psychology, 42(3), 669–688. https://doi.org/10.1111/j.1559-1816.2011.00796.x
  • Demirtas, B. (2019). Assessment of the impacts of the consumers’ awareness of organic food on consumption behavior. Food Science and Technology, 39(4), 881–888. https://doi.org/10.1590/fst.10518
  • de Morais Watanabe, E. A., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: A study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
  • DesJardine, M. R., Marti, E., & Durand, R. (2021). Why activist hedge funds target socially responsible firms: The reaction costs of signaling corporate social responsibility. Academy of Management Journal, 64(3), 851–872. https://doi.org/10.5465/amj.2019.0238
  • Desmichel, P., Ordabayeva, N., & Kocher, B. (2020). What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods. Organizational Behavior and Human Decision Processes, 158, 49–65. https://doi.org/10.1016/j.obhdp.2020.01.002
  • Du, S., Bartels, J., Reinders, M., & Sen, S. (2017). Organic consumption behavior: A social identification perspective. Food Quality and Preference, 62, 190–198. https://doi.org/10.1016/j.foodqual.2017.07.009
  • Dubois, D., Rucker, D. D., & Galinsky, A. D. (2012). Super size me: Product size as a signal of status. Journal of Consumer Research, 38(6), 1047–1062. https://doi.org/10.1086/661890
  • Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239–263. https://doi.org/10.2307/2393235
  • Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131–157. https://doi.org/10.1207/s15327663jcp0702_02
  • Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
  • Fernqvist, F., & Ekelund, L. (2014). Credence and the effect on consumer liking of food – A review. Food Quality and Preference, 32, 340–353. https://doi.org/10.1016/j.foodqual.2013.10.005
  • Fifita, I. M., Seo, Y., Ko, E., Conroy, D., & Hong, D. (2020). Fashioning organics: Wellbeing, sustainability, and status consumption practices. Journal of Business Research, 117, 664–671. https://doi.org/10.1016/j.jbusres.2019.01.005
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Gao, H., Winterich, K. P., & Zhang, Y. (2016). All that glitters is not gold: How others’ status influences the effect of power distance belief on status consumption. Journal of Consumer Research, 43(2), 265–281. https://doi.org/10.1093/jcr/ucw015
  • Giovanis, A., Athanasopoulou, P., & Tsoukatos, E. (2016). The role of corporate image and switching barriers in the service evaluation process. EuroMed Journal of Business, 11(1), 132–158. https://doi.org/10.1108/EMJB-01-2015-0002
  • Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392–404. https://doi.org/10.1037/a0017346
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
  • Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of Marketing, 74(4), 15–30. https://doi.org/10.1509/jmkg.74.4.015
  • Hayes, A. F. (2016). The PROCESS macro for SPSS and SAS. http://processmacro.org/index.html
  • Higgins-Desbiolles, F., Moskwa, E., & Wijesinghe, G. (2019). How sustainable is sustainable hospitality research? A review of sustainable restaurant literature from 1991 to 2015. Current Issues in Tourism, 22(13), 1551–1580. https://doi.org/10.1080/13683500.2017.1383368
  • Hjelmar, U. (2011). Consumers’ purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336–344. https://doi.org/10.1016/j.appet.2010.12.019
  • Hsu, S. Y., Chang, C. C., & Lin, T. T. (2016). An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling. British Food Journal, 118(1), 200–216. https://doi.org/10.1108/BFJ-11-2014-0376
  • Hudders, L. (2012). Why the devil wears Prada: Consumers’ purchase motives for luxuries. Journal of Brand Management, 19(7), 609–622. https://doi.org/10.1057/bm.2012.9
  • Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195–204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7
  • Hyman, H. H. (1942). The psychology of status. Archives of Psychology, 269, 5–91.
  • Jeng, S. P. (2011). The effect of corporate reputations on customer perceptions and cross-buying intentions. The Service Industries Journal, 31(6), 851–862. https://doi.org/10.1080/02642060902942964
  • Jin, N., & Lee, S. (2016). The impact of restaurant experiences on mature and nonmature customers: Exploring similarities and differences. International Journal of Hospitality & Tourism Administration, 17(1), 1–26. https://doi.org/10.1080/15256480.2016.1123580
  • Jun, J., Kang, J., & Hyun, S. (2017). Effects of third-party certification on patrons’ service quality evaluation in the luxury-restaurant industry. British Food Journal, 119(4), 771–789. https://doi.org/10.1108/BFJ-06-2016-0272
  • Khare, A., & Pandey, S. (2017). Role of green self-identity and peer influence in fostering trust towards organic food retailers. International Journal of Retail & Distribution Management, 45(9), 969–990. https://doi.org/10.1108/IJRDM-07-2016-0109
  • Kim, D., Zhou, K. Z., & Cavusgil, S. T. (2021). E-platform use and exporting in the context of Alibaba: A signaling theory perspective. Journal of International Business Studies, 52(8), 1501–1528. https://doi.org/10.1057/s41267-020-00396-w
  • Konuk, F. A. (2018). Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food. Journal of Consumer Behaviour, 17(2), 141–148. https://doi.org/10.1002/cb.1697
  • Konuk, F. A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. Journal of Retailing and Consumer Services, 50, 103–110. https://doi.org/10.1016/j.jretconser.2019.05.005
  • Krishen, A. S., & Hu, H. F. (2018). Will they pitch or will they switch? Comparing Chinese and American consumers. Psychology & Marketing, 35(3), 210–219. https://doi.org/10.1002/mar.21081
  • Krystallis, A., Vassallo, M., & Chryssohoidis, G. (2012). The usefulness of Schwartz's ‘Values Theory’in understanding consumer behaviour towards differentiated products. Journal of Marketing Management, 28(11–12), 1438–1463. https://doi.org/10.1080/0267257X.2012.715091
  • Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17(5), 293–304. https://doi.org/10.1108/10610420810896059
  • Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
  • Ladwein, R., & Romero, A. M. S. (2021). The role of trust in the relationship between consumers, producers and retailers of organic food: A sector-based approach. Journal of Retailing and Consumer Services, 60, 102508. https://doi.org/10.1016/j.jretconser.2021.102508
  • Lee, T. H., Fu, C.-J., & Chen, Y. Y. (2020). Trust factors for organic foods: Consumer buying behavior. British Food Journal, 122(2), 414–431. https://doi.org/10.1108/BFJ-03-2019-0195
  • Lee, J., Ko, E., & Megehee, C. M. (2015). Social benefits of brand logos in presentation of self in cross and same gender influence contexts. Journal of Business Research, 68(6), 1341–1349. https://doi.org/10.1016/j.jbusres.2014.12.004
  • Lee, M. S., Motion, J., & Conroy, D. (2009). Anti-consumption and brand avoidance. Journal of Business Research, 62(2), 169–180. https://doi.org/10.1016/j.jbusres.2008.01.024
  • Lee, T. J., Cho, H., & Ahn, T. H. (2012). Senior citizen satisfaction with restaurant service quality. Journal of Hospitality Marketing & Management, 21(2), 215–226. https://doi.org/10.1080/19368623.2010.520822
  • Leischnig, A., & Enke, M. (2011). Brand stability as a signaling phenomenon — An empirical investigation in industrial markets. Industrial Marketing Management, 40(7), 1116–1122. https://doi.org/10.1016/j.indmarman.2011.09.001
  • Li, H., Fang, Y., Wang, Y., Lim, K. H., & Liang, L. (2015). Are all signals equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers. Information Technology & People, 28(3), 699–723. https://doi.org/10.1108/ITP-11-2014-0265
  • Lo, A., King, B., & Mackenzie, M. (2017). Restaurant customers’ attitude toward sustainability and nutritional menu labels. Journal of Hospitality Marketing & Management, 26(8), 846–867. https://doi.org/10.1080/19368623.2017.1326865
  • Luomala, H., Puska, P., Lähdesmäki, M., Siltaoja, M., & Kurki, S. (2020). Get some respect – Buy organic foods! When everyday consumer choices serve as prosocial status signaling. Appetite, 145, 104492. https://doi.org/10.1016/j.appet.2019.104492
  • Magkos, F., Arvaniti, F., & Zampelas, A. (2006). Organic food: Buying more safety or just peace of mind? A critical review of the literature. Critical Reviews in Food Science and Nutrition, 46(1), 23–56. https://doi.org/10.1080/10408690490911846
  • Maisam, S., & Mahsa, R. D. (2016). Positive word of mouth marketing: Explaining the roles of value congruity and brand love. Journal of Competitiveness, 8(1), 19–37. https://doi.org/10.7441/joc.2016.01.02
  • Market Watch. (2021, February 9). Market COVID-19 Impact on organic foods market 2021 Global technology, development, Trends and Forecasts to 2027. https://www.marketwatch.com/press-release/covid-19-impact-on-organic-foods-market-2021-global-technology-development-trends-and-forecasts-to-2027-2021-02-09
  • Marshall, D. (2005). Food as ritual, routine or convention. Consumption Markets & Culture, 8(1), 69–85. https://doi.org/10.1080/10253860500069042
  • Mazodier, M., & Merunka, D. (2012). Achieving brand loyalty through sponsorship: The role of fit and self-congruity. Journal of the Academy of Marketing Science, 40(6), 807–820. https://doi.org/10.1007/s11747-011-0285-y
  • Mazzocco, P. J., Rucker, D. D., Galinsky, A. D., & Anderson, E. T. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22(4), 520–528. https://doi.org/10.1016/j.jcps.2012.07.002
  • Meents, S., & Verhagen, T. (2018). Reducing consumer risk in electronic marketplaces: The signaling role of product and seller information. Computers in Human Behavior, 86, 205–217. https://doi.org/10.1016/j.chb.2018.04.047
  • Michaely, R., Rossi, S., & Weber, M. (2021). Signaling safety. Journal of Financial Economics, 139(2), 405–427. https://doi.org/10.1016/j.jfineco.2020.08.013
  • Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
  • Naderi, I., Paswan, A. K., & Guzman, F. (2018). Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation. Journal of Retailing and Consumer Services, 45, 221–229. https://doi.org/10.1016/j.jretconser.2018.09.004
  • Nagaraj, S. (2021). Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model. Journal of Retailing and Consumer Services, 59, 102423. https://doi.org/10.1016/j.jretconser.2020.102423
  • Narteh, B., & Braimah, M. (2019). Corporate reputation and retail bank selection: The moderating role of brand image. International Journal of Retail & Distribution Management, 48(2), 109–127. https://doi.org/10.1108/IJRDM-08-2017-0164
  • Nelissen, R. M., & Meijers, M. H. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002
  • Nie, C., & Zepeda, L. (2011). Lifestyle segmentation of US food shoppers to examine organic and local food consumption. Appetite, 57(1), 28–37. https://doi.org/10.1016/j.appet.2011.03.012
  • Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323–337. https://doi.org/10.1007/s10551-015-2690-5
  • Omar, N. A., Kassim, A. S., Shah Alam, S., & Zainol, Z. (2021). Perceived retailer innovativeness and brand equity: Mediation of consumer engagement. The Service Industries Journal, 41(5-6), 355–381. https://doi.org/10.1080/02642069.2018.1548614
  • Organic Trade Association. (2020). COVID-19 will shape organic industry in 2020 after banner year in 2019. Organic Trade Association. https://ota.com/news/press-releases/21328
  • Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422. https://doi.org/10.1108/07363761211259223
  • Pecot, F., Merchant, A., Valette-Florence, P., & De Barnier, V. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, 85, 304–316. https://doi.org/10.1016/j.jbusres.2018.01.016
  • PR Newswire. (2020, September 23). Organic Food Market to be Worth $272.18 billion by 2027- Exclusive Report Covering Pre and Post COVID-19 Market Analysis by Meticulous Research. Cision PR Newswire. https://www.prnewswire.com/news-releases/organic-food-market-to-be-worth-272-18-billion-by-2027–exclusive-report-covering-pre-and-post-covid-19-market-analysis-by-meticulous-research-301136563.html
  • Punyatoya, P. (2019). Effects of cognitive and affective trust on online customer behavior. Marketing Intelligence & Planning, 37(1), 80–96. https://doi.org/10.1108/MIP-02-2018-0058
  • Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2016). Male–male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or a foe? Psychology & Marketing, 33(10), 843–855. https://doi.org/10.1002/mar.20922
  • Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2018). Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. Appetite, 121, 348–359. https://doi.org/10.1016/j.appet.2017.11.102
  • Rahman, I., Chen, H., & Reynolds, D. (2020). Evidence of green signaling in green hotels. International Journal of Hospitality Management, 85, 102444. https://doi.org/10.1016/j.ijhm.2019.102444
  • Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(1), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
  • Ringle, C. M., Silva, D. D., & Bido, D. (2014). Structural equation modeling with the smartpls. REMark: Revista Brasileira de Marketing, 13(2), 56–73. https://doi.org/10.1016/j.jretconser.2017.06.004
  • Ryan, J., & Casidy, R. (2018). The role of brand reputation in organic food consumption: A behavioral reasoning perspective. Journal of Retailing and Consumer Services, 41, 239–247. https://doi.org/10.1016/j.jretconser.2018.01.002
  • Sadiq, M., Paul, J., & Bharti, K. (2020). Dispositional traits and organic food consumption. Journal of Cleaner Production, 266, 121961. https://doi.org/10.1016/j.jclepro.2020.121961
  • Sally, H. (2020, June 23). Post-Covid-19: Organic produce sales soar 50% as shoppers focus on health & safety. https://www.greenqueen.com.hk/post-covid-19-organic-produce-sales-soar-50-as-shoppers-focus-on-health-safety/
  • Schifferstein, H. N., & Ophuis, P. A. O. (1998). Health-related determinants of organic food consumption in the Netherlands. Food Quality and Preference, 9(3), 119–133. https://doi.org/10.1016/S0950-3293(97)00044-X
  • Šegota, T., Chen, N., & Golja, T. (2021). The impact of self-congruity and evaluation of the place on WOM: Perspectives of tourism destination residents. Journal of Travel Research. https://doi.org/10.1177/00472875211008237
  • Shafieizadeh, K., & Tao, C. W. W. (2020). How does a menu's information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust. Journal of Hospitality and Tourism Management, 43, 232–240. https://doi.org/10.1016/j.jhtm.2020.04.007
  • Shashi, A. A., Kottala, S. Y., & Singh, R. (2015). A review of sustainability, deterrents, personal values, attitudes and purchase intentions in the organic food supply chain. Pacific Science Review B: Humanities and Social Sciences, 1(3), 114–123. https://doi.org/10.1016/j.psrb.2016.09.003
  • Shin, J., & Mattila, A. S. (2019). When organic food choices shape subsequent food choices: The interplay of gender and health consciousness. International Journal of Hospitality Management, 76, 94–101. https://doi.org/10.1016/j.ijhm.2018.04.008
  • Shin, J., & Mattila, A. S. (2020). Healthy taste of high status: Signaling status at restaurants. Cornell Hospitality Quarterly, 61(1), 40–52. https://doi.org/10.1177/1938965519877807
  • Shin, Y. H., Moon, H., Jung, S. E., & Severt, K. (2017). The effect of environmental values and attitudes on consumer willingness to pay more for organic menus: A value-attitude-behavior approach. Journal of Hospitality and Tourism Management, 33, 113–121. https://doi.org/10.1016/j.jhtm.2017.10.010
  • Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. https://doi.org/10.1509/jmkg.66.1.15.18449
  • Sobhanifard, Y. (2018). Hybrid modelling of the consumption of organic foods in Iran using exploratory factor analysis and an artificial neural network. British Food Journal, 120(1), 44–58. https://doi.org/10.1108/BFJ-12-2016-0604
  • Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355–374. https://doi.org/10.1016/B978-0-12-214850-7.50025-5
  • Sreen, N., Dhir, A., Talwar, S., Tan, T. M., & Alharbi, F. (2021). Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61, 102549. https://doi.org/10.1016/j.jretconser.2021.102549
  • Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International Journal of Research in Marketing, 29(4), 406–418. https://doi.org/10.1016/j.ijresmar.2012.06.001
  • Suh, B. W., Eves, A., & Lumbers, M. (2015). Developing a model of organic food choice behavior. Social Behavior and Personality: An International Journal, 43(2), 217–230. https://doi.org/10.2224/sbp.2015.43.2.217
  • Suh, J., Janda, S., & Seo, S. (2006). Exploring the role of culture in trust development with service providers. Journal of Services Marketing, 20(4), 265–273. https://doi.org/10.1108/08876040610674607
  • Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: Moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81, 103838. https://doi.org/10.1016/j.foodqual.2019.103838
  • Taheri, B., Gannon, M. J., & Kesgin, M. (2020). Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. The Service Industries Journal, 40(9-10), 705–725. https://doi.org/10.1080/02642069.2019.1642877
  • Tajfel, H. (1988). Social identity and intergroup behavior. Cambridge University Press.
  • Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Why do people buy organic food? The moderating role of environmental concerns and trust. Journal of Retailing and Consumer Services, 57, 102247. https://doi.org/10.1016/j.jretconser.2020.102247
  • Tandon, A., Jabeen, F., Talwar, S., Sakashita, M., & Dhir, A. (2021). Facilitators and inhibitors of organic food buying behavior. Food Quality and Preference, 88, 104077. https://doi.org/10.1016/j.foodqual.2020.104077
  • Taylor Jr, S., DiPietro, R. B., & So, K. K. F. (2018). Increasing experiential value and relationship quality: An investigation of pop-up dining experiences. International Journal of Hospitality Management, 74, 45–56. https://doi.org/10.1016/j.ijhm.2018.02.013
  • Teng, C. C., & Lu, C. H. (2016). Organic food consumption in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty. Appetite, 105, 95–105. https://doi.org/10.1016/j.appet.2016.05.006
  • Teng, C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/BFJ-12-2013-0361
  • Thambiah, S., Khin, A. A., Muthaiyah, S., & Yen, Y. Y. (2015). Organic food consumption among generation Y in Malaysia: A ConceptualFramework. Journal of Applied Sciences, 15(3), 570–575. https://doi.org/10.3923/jas.2015.570.575
  • Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66(1), 53–59. https://doi.org/10.1016/j.jbusres.2011.07.022
  • Van der Wal, A. J., van Horen, F., & Grinstein, A. (2016). The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags. International Journal of Research in Marketing, 33(1), 216–219. https://doi.org/10.1016/j.ijresmar.2015.11.004
  • Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342–365. https://doi.org/10.1287/isre.11.4.342.11872
  • Vieira, L. M., De Barcellos, M. D., Hoppe, A., & da Silva, S. B. (2013). An analysis of value in an organic food supply chain. British Food Journal, 115(10), 1454–1472. https://doi.org/10.1108/BFJ-06-2011-0160
  • Voon, T. J. P., Ngui, K. S., & Agrawal, A. (2011). Determinants of willingness to purchase organic food: An exploratory study using structural equation modeling. International Food and Agribusiness Management Review, 14(1030-2016-82772), 103–120. https://doi.org/10.22004/ag.econ.103989
  • Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting consumers’ intention to adopt hybrid electric vehicles: Using an extended version of the theory of planned behavior model. Transportation, 43(1), 123–143. https://doi.org/10.1007/s11116-014-9567-9
  • Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS Quarterly, 35(2), 373–396. https://doi.org/10.2307/23044048
  • Xie, X., Huang, L., Li, J. J., & Zhu, H. (2020). Generational differences in perceptions of food health/risk and attitudes toward organic food and game meat: The case of the COVID-19 crisis in China. International Journal of Environmental Research and Public Health, 17(9), 3148. https://doi.org/10.3390/ijerph17093148
  • Yang, W., & Mattila, A. S. (2017). The impact of status seeking on consumers’ word of mouth and product preference—A comparison between luxury hospitality services and luxury goods. Journal of Hospitality & Tourism Research, 41(1), 3–22. https://doi.org/10.1177/1096348013515920
  • Yin, S., Wu, L., Du, L., & Chen, M. (2010). Consumers' purchase intention of organic food in China. Journal of the Science of Food and Agriculture, 90(8), 1361–1367. https://doi.org/10.1002/jsfa.3936
  • Yu, W., Han, X., Ding, L., & He, M. (2021). Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention. Journal of Retailing and Consumer Services, 59, 102377. https://doi.org/10.1016/j.jretconser.2020.102377
  • Zhang, B., Fu, Z., Huang, J., Wang, J., Xu, S., & Zhang, L. (2018). Consumers’ perceptions, purchase intention, and willingness to pay a premium price for safe vegetables: A case study of Beijing, China. Journal of Cleaner Production, 197, 1498–1507. https://doi.org/10.1016/j.jclepro.2018.06.273

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.