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Research Article

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity: moderation of perceived-health-beliefs

激发消费者参与、体验和价值共同创造,在服务环境中促进以消费者为基础的品牌公平:适度感知健康信念

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Received 03 Jul 2022, Accepted 08 Mar 2023, Published online: 02 Apr 2023

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