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Research Article

Why users continue E-commerce chatbots? Insights from PLS-fsQCA-NCA approach

为什么用户继续使用电子商务聊天机器人?PLS-fsQCA-NCA方法的洞见

, , , , &
Received 12 Sep 2023, Accepted 20 Jun 2024, Published online: 12 Jul 2024

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