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International Journal of Advertising
The Review of Marketing Communications
Volume 15, 1996 - Issue 2
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Original Articles

He Who Can Does?

Winston FletcherDelaney Fletcher Bozell Ltd, London
(Chairman)
Pages 175-179 | Published online: 02 Mar 2015

REFERENCES

  • Buttle, F. (1995) Marketing communications theory: what do the texts teach our students? International Journal of Advertising, 14 (4), 297–313.
  • Vakratsas, D. & Ambler, T. (1995) Advertising Effects: a Taxonomy and Review of Concepts, Methods and Results from the Academic Literature. London Business School Centre for Marketing Working Paper no. 95–301, October.

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