International Journal of Advertising, Volume 15, Issue 2 (1996)

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International Journal of Advertising, Volume 15, Issue 2 (1996)

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Editorials

Editorial
Editorial
Judie Lannon
Page: ii
Published online: 02 Mar 2015
CitationforEditorial | PDF (76.9 KB)
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Original Articles

Article
Concerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations
Louisa Ha
Pages: 91-102
Published online: 02 Mar 2015
AbstractforConcerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations | References | PDF (798.8 KB)
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Article
The Role of Professional Advertising Associations in Russia
Ludmilla Gricenko Wells
Pages: 103-115
Published online: 02 Mar 2015
AbstractforThe Role of Professional Advertising Associations in Russia | References | PDF (804.8 KB)
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Article
Competition, Strategy, Technology and People: The Challenges Facing PR
Sally Dibb, Lyndon Simkin & Adam Vancini
Pages: 116-127
Published online: 02 Mar 2015
AbstractforCompetition, Strategy, Technology and People: The Challenges Facing PR | References | PDF (782 KB)
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Article
The Determinants and Consequences of Multinational Advertising Agencies
Douglas C. West
Pages: 128-139
Published online: 02 Mar 2015
AbstractforThe Determinants and Consequences of Multinational Advertising Agencies | References | PDF (756.1 KB)
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Article
Viewers' Recognition of Brands Placed Within a Film
Laurie A. Babin & Sheri Thompson Carder
Pages: 140-151
Published online: 02 Mar 2015
AbstractforViewers' Recognition of Brands Placed Within a Film | References | PDF (742.4 KB)
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Article
Chinese Viewers' Perception of Informative and Emotional Advertising
Kara K.W. Chan
Pages: 152-166
Published online: 02 Mar 2015
AbstractforChinese Viewers' Perception of Informative and Emotional Advertising | References | PDF (804.8 KB)
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Article
Can Alcohol Misuse be Reduced by Banning Advertising?
Tim Ambler
Pages: 167-174
Published online: 02 Mar 2015
AbstractforCan Alcohol Misuse be Reduced by Banning Advertising? | References | PDF (480.7 KB)
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Article
He Who Can Does?
Winston Fletcher (Chairman)
Pages: 175-179
Published online: 02 Mar 2015
First Page PreviewforHe Who Can Does? | References | PDF (329.7 KB)
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Article
A Reply to Points of View
T. Ambler & D. Vakratsas
Page: 180
Published online: 02 Mar 2015
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Article
About the Authors
Pages: 181-182
Published online: 02 Mar 2015
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Article
Notes for Contributors
Page: 183
Published online: 02 Mar 2015
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