Reference
- Kotler, P. (2002) Marketing Management, 11th edn. Englewood Cliffs, NJ: Prentice Hall.
References
- Ambler, T. & Hollier, E.A. (2004) The waste in advertising is the part that works. Journal of Advertising Research, December, pp. 375–389.
- Damasio, A.R. (1994) Descartes’ Error: Emotion, Reason and the Human Brain. London: Papermac (Macmillan).
- Heath, R. (2001) The Hidden Power of Advertising, Admap Monograph 7. Henley-on-Thames: WARC.
- Snatchfold, D. (2005) Rules of engagement. Admap, 464, September, pp. 48–50.