References
- Barwise, P. & Meehan, S. (2004) Simply Better: Winning and Keeping Customers by Delivering what Matters Most, Harvard Business School Press.
- Godin, S. (2005) Purple Cow: Transform Your Business by Being Remarkable, Penguin Books.
- Gould, S.J. (1997) Life’s Grandeur: Spread of Excellence from Plato to Darwin, Vintage.
- Landsburg, S. (2005) The Armchair Economist: Economics and Everyday Life, Simon & Schuster, Inc.
- Levitt, S. & Dubner, S. (2005) Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, Allen Lane.
- Surowiecki, J. (2005) The Wisdom of Crowds, Abacus.