Media generations and their advertising attitudes and avoidance: a six-country comparison

References

• Ahmad, R. 2003. Benefit segmentation: A potentially useful technique of segmenting and targeting older consumers. International Journal of Market Research 45, no. 3: 373–88.
   Web of Science ®Google Scholar
• Alwitt, L.F., and P.R. Prabhaker. 1994. Identifying who dislikes television advertising: Not by demographics alone. Journal of Advertising Research 34, no. 6: 17–29.
   Web of Science ®Google Scholar
• Bolin, G., and O. Westlund. 2009. Mobile generations: The role of mobile technology in the shaping of Swedish media generations. International Journal of Communication 3: 108–24.
   Web of Science ®Google Scholar
• Brackett, L.K., and B.N. Carr. 2001. Cyberspace advertising vs. other media: Consumer vs. mature student attitudes. Journal of Advertising Research 41, no. 5: 23–32.
   Web of Science ®Google Scholar
• Bronner, F., and P. Neijens. 2006. Audience experiences of media context and embedded advertising: A comparison of eight media. International Journal of Market Research 48, no. 1: 81–100.
   Web of Science ®Google Scholar
• Charles, S.T., M. Mather, and L.L. Carstensen. 2003. Aging and emotional memory: The forgettable nature of negative images for older adults. Journal of Experimental Psychology: General 132, no. 2: 310–24.
   PubMed Web of Science ®Google Scholar
• Cho, C., and H.J. Cheon. 2004. Why do people avoid advertising on the internet? Journal of Advertising 33, no. 4: 89–97.
   Web of Science ®Google Scholar
• De Mooij, M. 2014. Global marketing and advertising: Understanding cultural paradoxes. 4th ed. Thousand Oaks, CA: Sage.
   Google Scholar
• Ducoffe, R.H. 1996. Advertising value and advertising on the web. Journal of Advertising Research 36, no. 5: 21–36.
   Web of Science ®Google Scholar
• Durvasula, S., Andrews, J.C., Lysonski, S., and Netemeyer, R.G. 1993. Assessing the cross-national applicability of consumer behavior models: A model of attitude toward advertising in general. Journal of Consumer Research 19, no. 4: 626–36.
   Web of Science ®Google Scholar
• Fransen, M.L., P.W.J. Verlegh, A. Kirmani, and E.G. Smit. 2015. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising 34, no. 1: 6–16.
   Web of Science ®Google Scholar
• Friestad, M., and P. Wright. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21, no. 1: 1–31.
   Web of Science ®Google Scholar
• Gumpert, G., and R. Cathcart. 1985. Media grammars, generations and media gaps. Critical Studies in Mass Communication 2, no. 1: 23–35.
   Web of Science ®Google Scholar
• Ham, C.D., M.R. Nelson, and S. Das. 2015. How to measure persuasion knowledge. International Journal of Advertising 34, no. 1: 17–53.
   Web of Science ®Google Scholar
• Hargittai, E. 2010. Digital na(t)ives? Variation in internet skills and uses among members of the “Net generation". Sociological Inquiry 80, no. 1: 92–113.
   Web of Science ®Google Scholar
• Hoek, J., and P. Gendall. 1994. Wishful thinking or hard core hostility? Viewers’ support for a reduction in television advertising. International Journal of Advertising 13, no. 1: 65–76.
   Google Scholar
• House, R.J., N.R. Quigley, and M.S. de Luque. 2010. Insights from Project GLOBE: Extending global advertising research through a contemporary framework. International Journal of Advertising 29, no. 1: 111–39.
   Web of Science ®Google Scholar
• IAB Europe. 2015. European online advertising report. http://www.iabeurope.eu/research-thought-leadership/press-release-european-online-advertising-surpasses-tv-to-record-annual-spend-of-e36-2bn/.
   Google Scholar
• Jones, C., R. Ramanau, S. Cross, and G. Healing. 2010. Net generation or digital natives: Is there a distinct new generation entering university? Computers and Education 54, no. 3: 722–32.
   Web of Science ®Google Scholar
• Malthouse, E.C., and B.J. Calder. 2006. Demographics of newspaper readership: Predictors and patterns of US consumption. Journal of Media Business Studies 3, no. 1: 1–18.
   Google Scholar
• Mannheim, K. 1952. The sociological problem of generations. In Essays on the sociology of knowledge, ed. K. Kecsckemeti, 276–322. New York, NY: Oxford University Press.
   Google Scholar
• Mares, M.L., and E.H. Woodard. 2006. In search of the older audience: Adult age differences in television viewing. Journal of Broadcasting and Electronic Media 50, no. 4: 595–614.
   Web of Science ®Google Scholar
• Mather, M., and L.L. Carstensen. 2005. Aging and motivated cognition: The positivity effect in attention and memory. Trends in Cognitive Sciences 9, no. 10: 496–502.
   PubMed Web of Science ®Google Scholar
• MetrixLab. 2013. Our global consumer panel OpinionBar. http://metrixlab.com/company/global-consumer-panel.
   Google Scholar
• Moschis, G.P. 2012. Consumer behavior in later life: Current knowledge, issues, and new directions for research. Psychology and Marketing 29, no. 2: 57–75.
   Web of Science ®Google Scholar
• Obermiller, C., and E.R. Spangenberg. 1998. Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology 7, no. 2: 159–86.
   Google Scholar
• Oblinger, D., J.L. Oblinger, and J.K. Lippincott, eds. 2005. Educating the net generation. Washington, DC: Educause.
   Google Scholar
• Okazaki, S., and B. Mueller. 2007. Cross-cultural advertising research: Where we have been and where we need to go. International Marketing Review 24, no. 5: 499–518.
   Web of Science ®Google Scholar
• Okazaki, S., and C.R. Taylor. 2013. Social media and international advertising: Theoretical challenges and future directions. International Marketing Review 30, no. 1: 56–71.
   Web of Science ®Google Scholar
• Palfrey, J., and U. Gasser. 2008. Born digital: Understanding the first generation of digital natives. New York, NY: Basic Books.
   Google Scholar
• Peiser, W. 1999. The television generation's relation to the mass media in Germany: Accounting for the impact of private television. Journal of Broadcasting and Electronic Media 43, no. 3: 364–85.
   Web of Science ®Google Scholar
• Peiser, W. 2000. Cohort trends in media use in the United States. Mass Communication and Society 3, no. 2–3: 185–205.
   Google Scholar
• Prensky, M. 2001. Digital natives, digital immigrants. Part 1. On the Horizon 9, no. 5: 1–6.
   Google Scholar
• Rojas-Méndez, J.I., G. Davies, and C. Madran. 2009. Universal differences in advertising avoidance behavior: A cross-cultural study. Journal of Business Research 62, no. 10: 947–54.
   Web of Science ®Google Scholar
• Shavitt, S., P. Lowrey, and J. Haefner. 1998. Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research 38, no. 4: 7–22.
   Web of Science ®Google Scholar
• Simcock, P., and L. Sudbury. 2006. The invisible majority? Older models in UK television advertising. International Journal of Advertising 25, no. 1: 87–106.
   Web of Science ®Google Scholar
• Smit, E.G. 1999. Mass media advertising: Information or wallpaper? Amsterdam: Het Spinhuis.
   Google Scholar
• Smit, E.G., and P.C. Neijens. 2000. Segmentation based on affinity for advertising. Journal of Advertising Research 40, no. 4: 35–43.
   Web of Science ®Google Scholar
• Speck, P.S., and M.T. Elliott. 1997. Predictors of advertising avoidance in print and broadcast media. Journal of Advertising 26, no. 3: 61–76.
   Web of Science ®Google Scholar
• Strauss, W., and N. Howe. 1991. Generations: The history of America's future, 1584 to 2069. New York: William Morrow.
   Google Scholar
• Tapscott, D. 1998. Growing up digital: The rise of the net generation. New York: McGraw-Hill.
   Google Scholar
• Tapscott, D. 2008. Grown up digital: How the net generation is changing your world. New York: McGraw-Hill.
   Google Scholar
• Taylor, C.R. 2005. Moving international advertising research forward: A new research agenda. Journal of Advertising 34, no. 1: 7–16.
   Web of Science ®Google Scholar
• Taylor, C.R. 2007. Overcoming barriers to publishing international advertising research in top journals. International Journal of Advertising 26, no. 4: 557–60.
   Google Scholar
• Terlutter, R., S. Diehl, and B. Mueller. 2010. The cultural dimension of assertiveness in cross-cultural advertising the perception and evaluation of assertive advertising appeals. International Journal of Advertising 29, no. 3: 369–99.
   Web of Science ®Google Scholar
• Tsang, M.M., S.C. Ho, and T.P. Liang. 2004. Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce 8, no. 3: 65–78.
   Web of Science ®Google Scholar
• Van der Goot, M.J., and J.W.J. Beentjes. 2015a. Media use across the life-span. In The concise encyclopedia of communication, ed. W. Donsbach. Oxford: Blackwell.
   Google Scholar
• Van der Goot, M.J., and J.W.J. Beentjes. 2015b. Media use across the life-span. In The international encyclopedia of communication (update), ed. W. Donsbach. Oxford: Blackwell.
   Google Scholar
• Van der Goot, M.J., J.W.J. Beentjes, and M. Van Selm. 2006. Older adults’ television viewing from a lifespan perspective: Past research and future challenges. In Communication yearbook 30, ed. C.S. Beck, 431–69. Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Van der Goot, M.J., J.W.J. Beentjes, and M. Van Selm. 2012. Meanings of television in older adults’ lives: An analysis of change and continuity in television viewing. Ageing & Society 32, no. 1: 147–68.
   Web of Science ®Google Scholar
• Van der Goot, M.J., E.A. Van Reijmersdal, and M. Kleemans. 2015. Age differences in recall and liking of arousing television commercials. Communications: The European Journal of Communication Research 40, no. 3: 295–317.
   Web of Science ®Google Scholar
• Volkmer, I., ed. 2006. News in public memory: An international study of media memories across generations. New York: Peter Lang.
   Google Scholar
• Westlund, O., and L. Weibull. 2013. Generation, life course and news media use in Sweden 1986–2011. Northern Lights: Film and Media Studies Yearbook 11, no. 1: 147–73.
   Google Scholar
• Yoon, C., C.A. Cole, and M.P. Lee. 2009. Consumer decision making and aging: Current knowledge and future directions. Journal of Consumer Psychology 19, no. 1: 2–16.
   Web of Science ®Google Scholar