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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 3
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Editorial

Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management

Charles R. TaylorVillanova School of Business, Villanova, PA, USA
Pages 393-395 | Published online: 16 Mar 2017

References

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  • Heo, J., and J.T. Sutherland. 2015. Why marketers should be more transparent with the ad agencies they hire: Media planners say their relationships with clients suffer from gaps in marketers' information. Journal of Advertising Research 55, no. 4: 380–9.
  • O'Connor, H., S. Koslow, M. Kilgour, and S. Sasser. 2016. Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies. Journal of Advertising 45, no 1: 147–55.
  • Robbs, B., and C. Lloyd. 2016. Account management and the changing advertising landscape. Journal of Advertising Education 20, no.1/2: 144–51.
  • Roca, D., D. Tena, P. Lazaro, and A. Gonzales. 2016. Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising 35, no. 6: 1008–23.
  • Stein, L. 2016. Love me tender: Why agencies and clients stay – and why they stray: the secrets to some long-term Adland partnerships. http://adage.com/article/agency-news/longstanding-agency-client-relationships-highs-lows/302674/ (accessed February 16, 2017).
  • Taylor, C.R. 2013. Editorial: Hot topics in advertising research. International Journal of Advertising 32, no. 1: 7–12.

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