International Journal of Advertising, Volume 36, Issue 3 (2017)

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International Journal of Advertising, Volume 36, Issue 3 (2017)

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Editorial

Editorial
Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management
Charles R. Taylor
Pages: 393-395
Published online: 16 Mar 2017
First Page PreviewforWhere has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management | Full Text | References | PDF (39.8 KB)
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Original Articles

Article
Processes and effects of targeted online advertising among children
Eva A. van Reijmersdal, Esther Rozendaal, Nadia Smink, Guda van Noort & Moniek Buijzen
Pages: 396-414
Published online: 19 Jun 2016
AbstractforProcesses and effects of targeted online advertising among children | Full Text | References | PDF (484.2 KB)
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Open Access
Article
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
Georgios Halkias & Flora Kokkinaki
Pages: 415-438
Published online: 08 Apr 2016
AbstractforSchema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising | Full Text | References | PDF (266.5 KB)
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Article
Utility of advertising for creativity education: an experimental study targeting school children
Kyoo-Hoon Han & Jieun Kim
Pages: 439-456
Published online: 23 Feb 2016
AbstractforUtility of advertising for creativity education: an experimental study targeting school children | Full Text | References | PDF (469.6 KB)
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Article
The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways
Sylvie Borau & Jean-François Bonnefon
Pages: 457-476
Published online: 15 Feb 2016
AbstractforThe advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways | Full Text | References | PDF (279.3 KB)
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Research Article

Article
Language and advertising effectiveness: code-switching in the Korean marketplace
Jungsun Ahn, Carrie La Ferle & Doohwang Lee
Pages: 477-495
Published online: 15 Feb 2016
AbstractforLanguage and advertising effectiveness: code-switching in the Korean marketplace | Full Text | References | PDF (216.9 KB)
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Original Articles

Article
Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Theo Araujo, Peter Neijens & Rens Vliegenthart
Pages: 496-513
Published online: 19 Apr 2016
AbstractforGetting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands | Full Text | References | PDF (301.6 KB)
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