Disclosing brand placement to young children

References

• An, Soontae, and Hannah Kang. 2013. “Do Online Ad Breaks Clearly Tell Kids That Advergames Are Advertisements That Intend to Sell Things?” International Journal of Advertising 32 (4): 655–78.
   Web of Science ®Google Scholar
• An, Soontae, and Susannah Stern. 2011. “Mitigating the Effects of Advergames on Children.” Journal of Advertising 40 (1): 43–56.
   Web of Science ®Google Scholar
• Auty, S., and C. Lewis. 2004. “Exploring Children's Choice: The Reminder Effect of Product Placement.” Psychology & Marketing 21 (9): 697–713.
   Web of Science ®Google Scholar
• Balasubramanian, Siva K., James A. Karrh, and Hemant Patwardhan. 2006. “Audience Response to Product Placements – An Integrative Framework and Future Research Agenda.” Journal of Advertising 35 (3): 115–41.
   Web of Science ®Google Scholar
• Bergkvist, Lars, and John R. Rossiter. 2009. “Tailor-Made Single-Item Measures of Doubly Concrete Constructs.” International Journal of Advertising 28 (4): 607–21.
   Web of Science ®Google Scholar
• Boerman, Sophie C., Eva A. van Reijmersdal, and Peter C. Neijens. 2012. “Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses.” Journal of Communication 62 (6): 1047–64.
   Web of Science ®Google Scholar
• Boerman, Sophie C., Eva A. van Reijmersdal, and Peter C. Neijens. 2014. “Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations.” Psychology & Marketing 31 (3): 214–24.
   Web of Science ®Google Scholar
• Brucks, Merrie, Gary M. Armstrong, and Marvin E. Goldberg. 1988. “Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach.” Journal of Consumer Research 14 (4): 471–82.
   Web of Science ®Google Scholar
• Buijzen, Moniek, Eva A. Van Reijmersdal, and Laura H. Owen. 2010. “Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content.” Communication Theory 20 (4): 427–50.
   Web of Science ®Google Scholar
• Campbell, M. C., Gina S. Mohr, and Peeter W. J. Verlegh. 2013. “Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response.” Journal of Consumer Psychology 23 (4): 483–95.
   Web of Science ®Google Scholar
• Dekker, Kim, and Eva A. van Reijmersdal. 2013. “Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact.” Journal of Promotion Management 19 (2): 224–40.
   Google Scholar
• European Union. 2012. EU | Audiovisual Media Services Directive – Product Placement | Europa. http://ec.europa.eu/archives/information_society/avpolicy/reg/tvwf/advertising/product/index_en.htm.
   Google Scholar
• Federal Communications Commission. 2008. The Public and Broadcasting” – July 2008 | FCC.gov. https://www.fcc.gov/guides/public-and-broadcasting-july-2008#SPONSORSHIP.
   Google Scholar
• Friestad, M., and P. Wright. 1994. “The Persuasion Knowledge Model – How People Cope with Persuasion Attempts.” Journal of Consumer Research 21 (1): 1–31.
   Web of Science ®Google Scholar
• Ham, Chang-Dae, Michelle R. Nelson, and Susmita Das. 2015. “How to Measure Persuasion Knowledge.” International Journal of Advertising 34 (1): 17–53.
   Web of Science ®Google Scholar
• Hayes, Andrew F. 2013. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. 1st ed. New York, NY: The Guilford Press.
   Google Scholar
• John, D. R. 1999. “Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research.” Journal of Consumer Research 26 (3): 183–213.
   Web of Science ®Google Scholar
• Lang, A. 2000. “The Limited Capacity Model of Mediated Message Processing.” Journal of Communication 50 (1): 46–70.
   Web of Science ®Google Scholar
• Lee, Taejun, Yongjun Sung, and Sejung Marina Choi. 2011. “Young Adults’ Responses to Product Placement in Movies and Television Shows A Comparative Study of the United States and South Korea.” International Journal of Advertising 30 (3): 479–507.
   Web of Science ®Google Scholar
• Mallinckrodt, Victoria, and Dick Mizerski. 2007. “The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests.” Journal of Advertising 36 (2): 87–100.
   Web of Science ®Google Scholar
• Malmelin, Nando. 2010. “What Is Advertising Literacy? Exploring the Dimensions of Advertising Literacy.” Journal of Visual Literacy 29 (2): 129.
   Google Scholar
• Milne, George R., Andrew Rohm, and Shalini Bahl. 2009. “If It's Legal, Is It Acceptable? Consumer Reactions to Online Covert Marketing.” Journal of Advertising 38 (4): 107–22.
   Web of Science ®Google Scholar
• Nebenzahl, I. D., and E. D. Jaffe. 1998. “Ethical Dimensions of Advertising Executions.” Journal of Business Ethics 17 (7): 805–15.
   Web of Science ®Google Scholar
• Nelson, Michelle R., Michelle L. M. Wood, and Hye-Jin Paek. 2009. “Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure.” Journal of Mass Media Ethics 24 (4): 220–37.
   Web of Science ®Google Scholar
• Panic, Katarina, Verolien Cauberghe, and Patrick De Pelsmacker. 2013. “Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses.” Journal of Advertising 42 (2–3): 264–73.
   Web of Science ®Google Scholar
• Rozendaal, Esther, Matthew A. Lapierre, Eva A. van Reijmersdal, and Moniek Buijzen. 2011. “Reconsidering Advertising Literacy as a Defense Against Advertising Effects.” Media Psychology 14 (4): 333–54.
   Web of Science ®Google Scholar
• Rozendaal, Esther, Suzanna J. Opree, and Moniek Buijzen. 2014. “Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy.” Media Psychology 0 (0): 1–29.
   Google Scholar
• Russell, C. A. 2002. “Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.” Journal of Consumer Research 29 (3): 306–18.
   Web of Science ®Google Scholar
• Tessitore, Tina, and Maggie Geuens. 2013. “PP for “Product Placement” or “Puzzled Public”? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall.” International Journal of Advertising 32 (3): 419–42.
   Web of Science ®Google Scholar
• van Reijmersdal, Eva A. 2015. “Disclosing Brand Placements in Movies.” Journal of Media Psychology 28 (2): 78–87.
   Web of Science ®Google Scholar
• Wei, Mei-Ling, Eileen Fischer, and Kelley J. Main. 2008. “An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing.” Journal of Public Policy & Marketing 27 (1): 34–44.
   Web of Science ®Google Scholar
• Wicks, Jan LeBlanc, Ron Warren, Ignatius Fosu, and Robert H. Wicks. 2009. “Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques.” Journal of Advertising 38 (4): 93–105.
   Web of Science ®Google Scholar
• Yoo, Chan Yun. 2009. “The Effects of Persuasion Knowledge on Click-Through of Keyword Search Ads: Moderating Role of Search Task and Perceived Fairness.” Journalism & Mass Communication Quarterly 86 (2): 401–18.
   Web of Science ®Google Scholar