An expert with whom i can identify: the role of narratives in influencer marketing

References

• Abidin, C. 2016. Visibility labour: Engaging with influencers’ fashion brands and #OOTD advertorial campaigns on instagram. Media International Australia 161, no. 1: 86–100.
   Web of Science ®Google Scholar
• Alhabash, S., A. R. McAlister, C. Lou, and A. Hagerstrom. 2015. From clicks to behaviors: The mediating effect of intentions to like, share, and comment on the relationship between message evaluations and offline behavioral intentions. Journal of Interactive Advertising 15, no. 2: 82–96.
   Google Scholar
• Altman, I., 1973. and, and D.A. Taylor. Social penetration: the development of interpersonal relationships. New York: Holt, Rinehart & Winston.
   Google Scholar
• Azqueta-Gavaldón, A. 2017. Developing news-based economic policy uncertainty index with unsupervised machine learning. Economics Letters 158: 47–50.
   Web of Science ®Google Scholar
• Blei, D. M., Y. N. Andrew, and M. I. Jordan. 2003. Latent dirichlet allocation. Journal of Machine Learning Research 3, no. 4–5: 993–1022.
   Web of Science ®Google Scholar
• Chang, C. 2013. Imagery fluency and narrative advertising effects. Journal of Advertising 42, no. 1: 54–68.
   Web of Science ®Google Scholar
• Choi, S. M., and N. J. Rifon. 2012. It is a match: the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology & Marketing 29, no. 9: 639–50.
   Web of Science ®Google Scholar
• Childers, C. C., L. L. Lemon, and M. G. Hoy. 2019. #Sponsored #ad: Agency perspective on influencer marketing campaigns. Journal of Current Issues & Research in Advertising 40, no. 3: 258–74.
   Web of Science ®Google Scholar
• Curran, K., S. Graham, and C. Temple. 2011. Advertising on facebook. International Journal of E-Business Development 1, no. 1: 26–33.
   Google Scholar
• de Graaf, A. 2014. The effectiveness of adaptation of the protagonist in narrative impact: Similarity influences health beliefs through Self-Referencing. Human Communication Research 40, no. 1: 73–90.
   Web of Science ®Google Scholar
• De Veirman, M., V. Cauberghe, and L. Hudders. 2017. Marketing through instagram influencers: the impact of number of followers and product divergence on Brand attitude. International Journal of Advertising 36, no. 5: 798–828.
   Web of Science ®Google Scholar
• De Jans, S., V. Cauberghe, and L. Hudders. 2018. How an advertising disclosure alerts young adolescents to sponsored vlogs: the moderating role of a Peer-Based advertising literacy intervention through an informational vlog. Journal of Advertising 47, no. 4: 309–25.
   Web of Science ®Google Scholar
• Eagar, T., and S. Dann. 2016. Classifying the narrated #selfie: Genre typing human-branding activity. European Journal of Marketing 50, no. 9/10: 1835–57.
   Web of Science ®Google Scholar
• Escalas, J. E. 2004. Narrative processing: Building connections between brands and the self. Journal of Consumer Psychology 14: 169–80.
   Web of Science ®Google Scholar
• Escalas, J. E. 2007. Self-Referencing and persuasion: Narrative transportation versus analytical elaboration. Journal of Consumer Research 33, no. 4: 421–9.
   Web of Science ®Google Scholar
• Evans, N. J., J. Phua, J. Lim, and H. Jun. 2017. Disclosing instagram celebrity advertising: the effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising 17, no. 2: 138–49.
   Google Scholar
• Evans, N. J., M. G. Hoy, and C. C. Childers. 2018. Parenting “YouTube natives”: the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos. Journal of Advertising 47, no. 4: 326–46.
   Web of Science ®Google Scholar
• Fromm, J. 2019. Under the influence: How to engage younger consumers through social media. Forbes. https://www.forbes.com/sites/jefffromm/2018/06/26/under-the-influence-how-to-engage-younger-consumers-through-social-media/#28a910382753 (accessed August 20, 2019).
   Google Scholar
• Federal Trade Commission. 2017. FTC Staff Reminders Influencers and Brands to Clearly Disclosure Relationship: Commission Aims to Improve Disclosures in Social Media Endorsements. https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-celebritys-brands-clearly-disclose (accessed July 20, 2019).
   Google Scholar
• Friestad, M, and P. Wright. 1994. The Persuasion knowledge model: How people cope with Persuasion attempts. Journal of Consumer Research 21, no.1: 1–31.
   Web of Science ®Google Scholar
• Gong, W., and X. Li. 2017. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement. Psychology & Marketing 34, no. 7: 720–32.
   Web of Science ®Google Scholar
• Green, M. C. 2004. Transportation into narrative worlds: the role of prior knowledge and perceived realism. Discourse Processes 38, no. 2: 247–66.
   Web of Science ®Google Scholar
• Green, M. C. 2006. Narratives and cancer communication. Journal of Communication 56, no. suppl_1: S163–S83.
   Web of Science ®Google Scholar
• Green, M. C., and T. C. Brock. 2002. In the mind's eye transportation-imagery model of narrative persuasion. In Narrative Impact Social and Cognitive Foundations, edited by M. C. Green, J. J. Strange & T. Brock, 315–341. Mahwah NJ: Lawrence Erlbaum.
   Google Scholar
• Heine, C. 2017. Instagram Now Has 2 Million Advertisers Following Explosive Growth During The Last 18 Months. Adweek. https://www.adweek.com/digital/instagram-now-has-2-million-advertisers-following-explosive-growth-during-the-last-18-months/ (accessed August 9, 2019).
   Google Scholar
• Hong, C., Z. (F.). Chen, and C. Li. 2017. “Liking” and being “liked”: how are personality traits and demographics associated with giving and receiving “likes” on facebook? Computers in Human Behavior 68: 292–9.
   Web of Science ®Google Scholar
• Hu, Y., L. Manikonda, and S. Kambhampati. 2014. What we Instagram: A first analysis of instagram photo content and user types. Proceedings of the Eighth International AAAI Conference on Weblogs and Social Media, 1–4 June, Ann Arbor, MI, 595–98.
   Google Scholar
• Hudders, L., P. De Pauw, V. Cauberghe, K. Panic, B. Zarouali, and E. Rozendaal. 2017. Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats: a future research agenda. Journal of Advertising 46, no. 2: 333–49.
   Web of Science ®Google Scholar
• Interactive Advertising Bureau (IAB). 2019a. 2019 Influencer Marketing Report. https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf (accessed June 9, 2020).
   Google Scholar
• Interactive Advertising Bureau (IAB). 2019b. Use of User-Generated Content (UGC) for marketing and advertising. https://www.iab.com/insights/user-generated-content-for-marketing-and-advertising-purposes/ (accessed June 9, 2020)
   Google Scholar
• Jackson, I. 2016. Social Media Teenage Allstars: 13 of Today’s Best, Inc., June 26. https://www.inc.com/ian-jackson/social-media-teenage-allstars-13-of-todays-rising-stars.html (accessed August 2, 2019).
   Google Scholar
• Jung, A.-R., and J. Heo. 2019. Ad disclosure vs. Ad recognition: How persuasion knowledge influences native advertising evaluation. Journal of Interactive Advertising 19, no. 1: 1–14.
   Google Scholar
• Kádeková, Z., and M. Holienčinová. 2018. Influencer marketing as modern phenomenon creating a new frontier of virtual opportunities. Communication Today 9, no. 2: 90–104.
   Web of Science ®Google Scholar
• Kamins, M. A. 1990. An investigation into the “Match-Up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of Advertising 19, no. 1: 4–13.
   Web of Science ®Google Scholar
• Kim, E., S. Ratneshwar, and E. Thorson. 2017. Why narrative ads work: An integrated process explanation. Journal of Advertising 46, no.2: 283–96. doi:https://doi.org/10.1080/00913367.2016.1268984.
   Web of Science ®Google Scholar
• Kim, D. Y., and H.-Y. Kim. 2020. Influencer advertising on social media: the multiple inference model on Influencer-Product congruence and sponsorship disclosure. Journal of Business Research.
   Web of Science ®Google Scholar
• Kim, J., and H. Song. 2016. Celebrity’s self-disclosure on twitter and parasocial relationships: a mediating role of social presence. Computers in Human Behavior 62: 570–7.
   Web of Science ®Google Scholar
• Krizhevsky, A., I. Sutskever, and G. E. Hinton. 2012. Imagenet classification with deep convolutional neural networks. Advances in Neural Information Processing Systems 25: 1097–105.
   Google Scholar
• Lee, J., and I. B. Hong. 2016. Predicting positive user responses to social media advertising: the roles of emotional appeal, informativeness, and creativity. International Journal of Information Management 36, no. 3: 360–73.
   Web of Science ®Google Scholar
• Lee, J. A., and M. S. Eastin. 2020. I like what she’s #endorsing: the impact of female social media influencers’ perceived sincerity, consumer envy, and product type. Journal of Interactive Advertising 20, no. 1: 76–91.
   Google Scholar
• Lim, X. J., A. R. Mohd Radzol, J.-H. Cheah, and M. W. Wong. 2017. The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research 7, no. 2: 19–36.
   Google Scholar
• Liu, X., A. C. Burns, and Y. Hou. 2017. An investigation of brand-related user-generated content on twitter. Journal of Advertising 46, no. 2: 236–47.
   Web of Science ®Google Scholar
• Lord, A. 2017. Exploring the future of makeup with the highly-contoured teens of beautycon. Vice, December 22. https://www.vice.com/en_us/article/vbydqb/exploring-the-future-of-makeup-with-the-highly-contoured-teens-of-beautycon (August 3, 2019).
   Google Scholar
• Lou, C., S.-S. Tan, and X. Chen. 2019. Investigating consumer engagement with influencer- vs. Brand-Promoted ads: the roles of source and disclosure. Journal of Interactive Advertising 19, no. 3: 169–86.
   Google Scholar
• Lou, C., and S. Yuan. 2019. Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising 19, no. 1: 58–73.
   Google Scholar
• Martínez-López, F. J., R. Anaya-Sánchez, M. Fernández Giordano, and D. Lopez-Lopez. 2020. Behind influencer marketing: Key marketing decisions and their effects on followers’ responses. Journal of Marketing Management 36, no. 7–8: 579–607.
   Web of Science ®Google Scholar
• MediaKix. 2019. Marketing To Teens? Influencers May Be Your Best "Only" Shot. https://mediakix.com/blog/marketing-to-teens-gen-z-influencers/ (accessed August 5, 2019).
   Google Scholar
• Messaris, P. 1997. Visual persuasion: The role of images in advertising. Sage.
   Google Scholar
• Nelson, M. R. 2016. Developing persuasion knowledge by teaching advertising literacy in primary school. Journal of Advertising 45 no. 2: 169–82.
   Web of Science ®Google Scholar
• Park, H. J., and L. M. Lin. 2020. The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services 52: 101934.
   Web of Science ®Google Scholar
• Schouten, A. P., L. Janssen, and M. Verspaget. 2020. Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International Journal of Advertising 39, no. 2: 258–81.
   Web of Science ®Google Scholar
• Seiler, R., and G. Kucza. 2017. Source credibility model, source attractiveness model and match-up-hypothesis–an integrated model. Journal of International Scientific Publications: Economy & Business 11: 1–15.
   Google Scholar
• Seo, Y., X. Li, Y. K. Choi, and S. Yoon. 2018. Narrative transportation and paratextual features of social media in viral advertising. Journal of Advertising 47, no. 1: 83–95.
   Web of Science ®Google Scholar
• Smith, A., and M. Anderson. 2018. Social Media Use in 2018. Pew Research Center. http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ (accessed July 3, 2019).
   Google Scholar
• Sokolova, K., and H. Kefi. 2019. Instagram and youtube bloggers promote it, why should i buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services 53: 1–9. https://www.sciencedirect.com/science/article/abs/pii/S0969698918307963 (accessed August 14, 2019).
   Web of Science ®Google Scholar
• Stern, B. 1991. Who talks advertising? literary theory and narrative 'point of view. Journal of Advertising 20, no. 3: 9–22.
   Web of Science ®Google Scholar
• Taylor, G. D., J. E. Lewin, and D. Strutton. 2011. Friends, fans, and followers: do ads work on social networks? how gender and age shape receptivity. Journal of Advertising Research 51, no. 1: 258–75.
   Web of Science ®Google Scholar
• Weinswig, D. 2016. Influencers are the new brands. Forbes, October 5. https://www.forbes.com/sites/deborahweinswig/2016/10/05/celebritys-are-the-new-brands/#66ad98a37919 (accessed May 1, 2019).
   Google Scholar
• WiseShe. 2017. Teen beauty influencers giving us serious beauty goals, April 24 https://www.wiseshe.com/teen-beauty-influencers-giving-us-serious-beauty-goals/ (accessed August 8, 2019).
   Google Scholar
• Wojdynski, B. W., and N. J. Evans. 2016. Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising. Journal of Advertising 45, no. 2: 157–68.
   Web of Science ®Google Scholar
• Wood, N. T., and J. N. Burkhalter. 2014. Tweet this, not that: a comparison between Brand promotions in microblogging environments using celebrity and Company-Generated tweets. Journal of Marketing Communications 20, no. 1–2: 129–46.
   Google Scholar
• YPulse. 2019. Here’s what young consumers are buying because of influencers. https://www.ypulse.com/article/2018/07/23/heres-what-young-consumers-are-buying-because-of-influencers/ (accessed July 6, 2019).
   Google Scholar