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Editorial

Special issue on new insights on digital and social media advertising

References

  • Ge, J., Y. Sui, X. Zhou, and G. Li. 2021. Effect of short video ads on sales through social media: the role of advertisement content generators. International Journal of Advertising 40, no. 6.
  • Kim, J., S. Kang, and K.H. Lee. 2021. Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research 130, no. 9: 552–63.
  • Kim, T., and Y. Sung. 2021. CEOs’ self-disclosure on Instagram and consumer-Brand relationships: the moderating effect of relationship norm. International Journal of Advertising 40, no. 6.
  • Noh, Y., H. Kim, K. Kim, and Y. Cheong. 2021. The relationship between consumer engagements with super bowl ad tweets and the advertisers’ official twitter accounts: a panel data analysis of 2019 super bowl advertisers. International Journal of Advertising 40, no. 6.
  • Taylor, C. R. 2021. Charting the path forward for the international journal of advertising. International Journal of Advertising 40, no. 2: 145–7.
  • Yu, J., and E. Ko. 2021. UGC attributes and effects: Implication for luxury Brand advertising. International Journal of Advertising 40, no. 6.
  • Yuan, C., S. Wang, X. Yu, K.H. Kim, and H. Moon. 2021. The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising 40, no. 6.

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