Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 8
1,539
Views
5
CrossRef citations to date
0
Altmetric
Regular Articles

The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts

ORCID Icon
Pages 1502-1520 | Received 12 Feb 2021, Accepted 11 Jan 2022, Published online: 03 Mar 2022

References

  • Amazeen, M.A., and B.W. Wojdynski. 2020. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers. Journalism 21, no.12: 1965–20.
  • Andrews, J.C., and S. Durvasula. 1991. Suggestions for manipulating and measuring involvement in advertising message content. Advances in Consumer Research 18, 194–201.
  • Bearden, W. O., D.M. Hardesty, and R.L. Rose. 2001. Consumer Self-Confidence: Refinements in conceptualization and measurement. Journal of Consumer Research 28, no.1: 121–34.
  • Boerman, S. C., E.A. van Reijmersdal, and P.C. Neijens. 2012. Sponsorship disclosure: Effects of duration on persuasion knowledge and Brand responses. Journal of Communication 62 no.6: 1047–64.
  • Boerman, S.C., E.A. van Reijmersdal, and P.C. Neijens. 2014. Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of european disclosure regulations. Psychology & Marketing 31, no.3: 214–24.
  • Boerman, S.C., E.A. van Reijmersdal, E. Rozendaal, and A.L. Dima. 2018. Development of the persuasion knowledge scales of sponsored content (PKS-SC). International Journal of Advertising 37, no.5: 671–97.
  • Boerman, S.C., L.M. Willemsen, and E.P. Van Der Aa. 2017. This post is sponsored’ effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of facebook. Journal of Interactive Marketing 38, : 82–92. (May):.
  • Brehm, S.S., and J.W. Brehm. 1981. Psychological reactance: A theory of freedom and control. New York: Academic Press.
  • Campbell, M.C., and A. Kirmani. 2008. I know what you’re doing and why you’re doing it. In Handbook of consumer psychology, eds. Curtis P. Haugtvedt, Paul Herr, and Frank R. Kardes, 549–71. Marketing and Consumer Psychology Series. New York: Lawrence Erlbaum Associates.
  • Celsi, R.L., and J.C. Olson. 1988. The role of involvement in attention and comprehension processes. Journal of Consumer Research 15 no.2: 210.
  • Cicco, R.D., S. Iacobucci, and S. Pagliaro. 2021. The effect of Influencer-Product fit on advertising recognition and the role of an enhanced disclosure in increasing sponorship transparency. International Journal of Advertising 40, no.5: 733–59.
  • Conklin, A. 2020. “How Much Money Do Social Media Influencers Make? | Fox Business.” March 11, 2020. https://www.foxbusiness.com/lifestyle/social-media-influencer-pay.
  • De Jans, S., V. Cauberghe, and L. Hudders. 2018. How an advertising disclosure alerts young adolescents to sponsored vlogs: the moderating role of a Peer-Based advertising literacy intervention through an informational vlog. Journal of Advertising 47 no.4: 309–25.
  • Eisend, M., E.A. van Reijmersdal, S.C. Boerman, and F. Tarrahi. 2020. A Meta-Analysis of the effects of disclosing sponsored content. Journal of Advertising 49, no.3: 344–66.
  • Evans, N. J., and D. Park. 2015. Rethinking the persuasion knowledge model: Schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising. Journal of Current Issues & Research in Advertising 36, no.2: 157–76.
  • Evans, N.J., J. Phua, J. Lim, and H. Jun. 2017. Disclosing instagram influencer advertising: the effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising 17, no.2: 138–49.
  • Federal Trade Commission. 2019. “Disclosures 101: New FTC Resources for Social Media Influencers.” Federal Trade Commission. November 5, 2019. https://www.ftc.gov/news-events/blogs/business-blog/2019/11/disclosures-101-new-ftc-resources-social-media-influencers.
  • Fransen, M.L., P.W.J. Verlegh, A. Kirmani, and E.G. Smit. 2015. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising 34, no.1: 6–16.
  • Friestad, M., and P. Wright. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21 no.1: 1–31.
  • Hayes, A.F. 2018. Introduction to mediation, moderation, and conditional process analysis, second edition: a Regression-Based approach. 2nd ed. New York: The Guilford Press.
  • Holiday, S., R.L. Densley, and M.S. Norman. 2021. Influencer marketing between mothers: The impact of disclosure and visual brand promotion. Journal of Current Issues & Research in Advertising 42, no.3: 236–57.
  • Janssen, L., M.L. Fransen, R. Wulff, and E.A. van Reijmersdal. 2016. Brand placement disclosure effects on persuasion: The moderating role of consumer self-control: self-control and brand placement disclosure. Journal of Consumer Behaviour 15, no. 6: 503–15.
  • Johnson, B.T., and A.H. Eagly. 1989. Effects of involvement on persuasion: A meta-analysis. Psychological Bulletin 106, no. 2: 290–314.
  • Karson, E.J., and P.K. Korgaonkar. 2001. An experimental investigation of internet advertising and the elaboration likelihood model. Journal of Current Issues & Research in Advertising 23 no.2: 53–72.
  • Laczniak, R.N., D.D. Muehling, and S. Grossbart. 1989. Manipulating message involvement in advertising research. Journal of Advertising 18, no. 2: 28–38.
  • Lou, C., W. Ma, and Y. Feng. 2021. A sponsorship disclosure is not enough? How advertising literacy intervention affects consumer reactions to sponsored influencer posts. Journal of Promotion Management 27, no.2: 278–305.
  • Matthes, J., and B. Naderer. 2016. Product placement disclosures: Exploring the moderating effect of placement frequency on Brand responses via persuasion knowledge. International Journal of Advertising 35, no.2: 185–99.
  • Nabi, R.L., E. Moyer-Gusé, and S. Byrne. 2007. All joking aside: a serious investigation into the persuasive effect of funny social issue messages. Communication Monographs 74 no.1: 29–54.
  • Nelson, M.R., M.L.M. Wood, and H.-J. Paek. 2009. Increased persuasion knowledge of video news releases: Audience beliefs about news and support for source disclosure. Journal of Mass Media Ethics 24 no.4: 220–37.
  • Petty, R.E., P. Brinol, and J.R. Priester. 2009. Mass media attitude change: implications of the elaboration likelihood model of persuasion. In Media effects: Advances in theory and research. eds. Jennings Bryant and Mary Beth Oliver, 3rd ed., 125–64. New York: Routledge.
  • Petty, R.E., and J. Cacioppo. 1986. Communication and persuasion: Central and peripheral routes to attitude change. Springer Series in Social Psychology. New York: Springer-Verlag.
  • Petty, R.E., and J.T. Cacioppo. 1979. Issue involvement can increase or decrease persuasion by enhancing Message-Relevant cognitive response. Journal of Personality and Social Psychology 37, no. 10: 1915–26. https://doi.org/10.1037/0022-3514.37.10.1915.
  • Petty, R.E., J.T. Cacioppo, and D. Schumann. 1983. Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research 10, no. 2: 135–46.
  • Petty, R.E., Cacioppo, J.T. A.J. Strathman, and J.R. Priester. 1994. To think or not to think: exploring two routes to persuasion. In Persuasion: Psychological insights and perspectives, eds. Sharon Shavitt, and T.C. Brock, 113–47. Needham Heights, MA: Allyn & Bacon.
  • Reijmersdal, EV A. V., M. L. Fransen, G. V. Noort, S. J. Opree, L. Vandeberg, S. Reusch, F. V. Lieshout, and S.C. Boerman. 2016. Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. The American Behavioral Scientist 60, no.12: 1458–74. https://doi.org/10.1177/2F0002764216660141.
  • Rozendaal, E., M.A. Lapierre, E.A. van Reijmersdal, and M. Buijzen. 2011. Reconsidering advertising literacy as a defense against advertising effects. Media Psychology 14, no. 4: 333–54.
  • Santerralli, E. 2019. Sponsored Content: What You Need to Know (and 9 Examples!). September 30, 2019. https://www.activecampaign.com/blog/sponsored-content.
  • Seo, Y., X. Li, Y. K. Choi, and S. Yoon. 2018. Narrative transportation and paratextual features of social media in viral advertising. Journal of Advertising 47, no. 1: 83–95.
  • Sirrah, A. 2019. Guide to native advertising. Columbia Journalism Review. September 6, 2019. https://www.cjr.org/tow_center_reports/native-ads.php/.
  • Spears, N., and S. N. Singh. 2004. Measuring attitude toward the Brand and purchase intentions. Journal of Current Issues & Research in Advertising 26, no.2: 53–66.
  • Trivedi, J., and R. Sama. 2020. The effect of influencer marketing on consumers’ Brand admiration and online purchase intentions: an emerging market perspective. Journal of Internet Commerce 19 no.1: 103–24.
  • Wen, T.J., E. Kim, L. Wu, and N.A. Dodoo. 2020. Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language. International Journal of Advertising 39, no.1: 74–93.
  • Wojdynski, B.W., and N.J. Evans. 2016. Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising. Journal of Advertising 45 no.2: 157–68.
  • Wojdynski, B.W., and N.J. Evans. 2019. The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39, no.1: 4-31. https://doi.org/10.1080/02650487.2019.1658438.
  • Woodroof, P.J., K.M. Howie, H.A. Syrdal, and R. VanMeter. 2020. What’s done in the dark will be brought to the light: Effects of influencer transparency on product efficacy and purchase intentions. Journal of Product & Brand Management 29, no.5: 675–88.
  • Wu, M., Y. Huang, R. Li, D. S. Bortree, F. Yang, A. Xiao, and R. Wang. 2016. A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations. American Behavioral Scientist 60, no.12: 1492–509.
  • Ye, Z. 2015. The role of motivation affecting the influence of narratives and exemplification in health messages. Master’s thesis, Pennsylvania State University.
  • Yoo, C.Y. 2009. The effects of persuasion knowledge on click-through of keyword search ads: Moderating role of search task and perceived fairness. Journalism & Mass Communication Quarterly 86, no.2: 401–18. https://doi.org/10.1177/2F107769900908600209.
  • Zaichkowsky, J. L. 1994. The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising 23no.4: 59–70.
  • Zhu, J., and B. Tan. 2007. Effectiveness of blog advertising: Impact of communicator expertise, advertising intent, and product involvement. ICIS 2007 Proceedings, 121. https://aisel.aisnet.org/icis2007/121.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.