The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention

References

• Arruda Filho, E.J.M. 2022. How perceived green benefits influence multifunctional technologies’ usage. International Journal of Consumer Studies 46, no. 4: 1076–98.
   Web of Science ®Google Scholar
• Atkinson, L., and S. Rosenthal. 2014. Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising 43, no. 1: 33–45.
   Web of Science ®Google Scholar
• Bagchi, R., and X. Li. 2011. Illusionary progress in loyalty programs: Magnitudes, reward distances, and step-size ambiguity. Journal of Consumer Research 37, no. 5: 888–901.
   Web of Science ®Google Scholar
• Bernardi, A., C.L. Cantù, and E. Cedrola. 2022. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands. Journal of Global Fashion Marketing 13, no. 2: 116–33.
   Web of Science ®Google Scholar
• Boulding, W., and A. Kirmani. 1993. A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality? Journal of Consumer Research 20, no. 1: 111–23.
   Web of Science ®Google Scholar
• Cairns, H.M., E.L. Ritch, and C. Bereziat. 2022. Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers. International Journal of Consumer Studies 46, no. 4: 1262–77.
   Web of Science ®Google Scholar
• Chan, R.Y. 2000. The effectiveness of environmental advertising: The role of claim type and the source country green image. International Journal of Advertising 19, no. 3: 349–75.
   Google Scholar
• Cho, M., H. Yun, and E. Ko. 2022. Contactless marketing management of fashion brands in the digital age. European Management Journal 41, no. 4: 512–20.
   Web of Science ®Google Scholar
• Cho, Y.N, and C.R. Taylor. 2020. The role of ambiguity and skepticism in the effectiveness of sustainability labeling. Journal of Business Research 120: 379–88.
   Web of Science ®Google Scholar
• Chung, K.H, and J.I. Shin. 2010. The antecedents and consequents of relationship quality in internet shopping. Asia Pacific Journal of Marketing and Logistics 22, no. 4: 473–91.
   Google Scholar
• Connors, S., S. Anderson-MacDonald, and M. Thomson. 2017. Overcoming the ‘window dressing’ effect: Mitigating the negative effects of inherent skepticism towards corporate social responsibility. Journal of Business Ethics 145, no. 3: 599–621.
   Web of Science ®Google Scholar
• Cornelissen, G., M. Pandelaere, L. Warlop, and S. Dewitte. 2008. Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. International Journal of Research in Marketing 25, no. 1: 46–55.
   Web of Science ®Google Scholar
• Daume, J., and V. Hüttl-Maack. 2020. Curiosity-inducing advertising: How positive emotions and expectations drive the effect of curiosity on consumer evaluations of products. International Journal of Advertising 39, no. 2: 307–28.
   Web of Science ®Google Scholar
• D’Souza, C., M. Taghian, and A.R. Brouwer. 2021. Ecolabels information and consumer self-confidence in decision making: A strategic imperative. Journal of Strategic Marketing 29, no. 2: 141–57.
   Web of Science ®Google Scholar
• Ecolabel Index. 2022. Retrieved from https://www.ecolabelindex.com
   Google Scholar
• Gan, C., and W. Wang. 2017. The influence of perceived value on purchase intention in social commerce context. Internet Research 27, no. 4: 772–85.
   Web of Science ®Google Scholar
• Goldsmith, K., and R. Dhar. 2009. Getting gold by going green: The importance of fitting the message to the mindset In A. L. McGill, & S. Shavitt (Eds.), Advances in Consumer Research, 36.
   Google Scholar
• Han, T.I, and H. Park-Poaps. 2023. Egoistic and altruistic claims in organic cotton apparel advertising. Journal of Global Fashion Marketing 2023: 1–18.
   Google Scholar
• Hüttl-Maack, V., and M.S. Gatter. 2017. How money priming affects consumers in an advertising context: The role of product conspicuousness and consumers’ signaling needs. International Journal of Advertising 36, no. 5: 705–23.
   Web of Science ®Google Scholar
• Islam, T., M. Khan, A. Ghaffar, Y. Wang, M.S. Mubarik, I.H. Ali, Z.A. Shahid, M. Rehmani, and A. Sharma. 2023. Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science 33, no. 1: 107–32.
   Web of Science ®Google Scholar
• Janiszewski, C., and R.S. Wyer. Jr. 2014. Content and process priming: A review. Journal of Consumer Psychology 24, no. 1: 96–118.
   Web of Science ®Google Scholar
• Jeong, D.,E. Ko, andC. R. Taylor. 2023. Don’t touch the merchandise! factors associated with consumer preference for contact free shopping. Journal of Business Research 154: 113261 10.1016/j.jbusres.2022.08.025.
   Web of Science ®Google Scholar
• Kardes, F.R., B.M. Fennis, E.R. Hirt, Z.L. Tormala, and B. Bullington. 2007. The role of the need for cognitive closure in the effectiveness of the disrupt-then-reframe influence technique. Journal of Consumer Research 34, no. 3: 377–85.
   Web of Science ®Google Scholar
• Khare, A. 2019. Green apparel buying: Role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits. Journal of International Consumer Marketing 35, no. 1: 109–25.
   Google Scholar
• Kim, J., C.R. Taylor, K.H. Kim, and K.H. Lee. 2015. Measures of perceived sustainability. Journal of Global Scholars of Marketing Science 25, no. 2: 182–93.
   Web of Science ®Google Scholar
• Kim, S., S. Lee, J.H. Lee, and C.R. Taylor. 2020. Can premium private labels compete with luxury brands: The impact of advertising on perceived luxuriousness. International Journal of Advertising 39, no. 6: 761–82.
   Web of Science ®Google Scholar
• Kirmani, A., and A.R. Rao. 2000. No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing 64, no. 2: 66–79.
   Web of Science ®Google Scholar
• Kong, H.M., A. Witmaier, and E. Ko. 2021. Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research 131: 640–51.
   Web of Science ®Google Scholar
• Kumagai, K., and S.Y. Nagasawa. 2023. Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation. Journal of Global Fashion Marketing 14, no. 2: 123–42.
   Web of Science ®Google Scholar
• Larranaga, A., and C. Valor. 2022. Consumers’ categorization of eco-friendly consumer goods: An integrative review and research agenda. Sustainable Production and Consumption 34: 518–27.
   Web of Science ®Google Scholar
• Lee, E.J., J. Bae, and K.H. Kim. 2020. The effect of environmental cues on the purchase intention of sustainable products. Journal of Business Research 120: 425–33.
   Web of Science ®Google Scholar
• Lee, H., E. Ko, and S. Lee. 2023. The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention. Journal of Global Scholars of Marketing Science 33, no. 4: 497–512.
   Web of Science ®Google Scholar
• Lee, J., and E. Haley. 2022. Green consumer segmentation: Consumer motivations for purchasing pro-environmental products. International Journal of Advertising 41, no. 8: 1477–501.
   Web of Science ®Google Scholar
• Mataracı, P., and S. Kurtuluş. 2020. Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior. Journal of Global Scholars of Marketing Science 30, no. 3: 304–18.
   Web of Science ®Google Scholar
• Milanesi, M., Y. Kyrdoda, and A. Runfola. 2022. How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies. Journal of Global Fashion Marketing 13, no. 2: 101–15.
   Web of Science ®Google Scholar
• Mishra, S., S. Jain, and R. Pandey. 2023. Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior. Journal of Global Fashion Marketing 14, no. 1: 93–107.
   Web of Science ®Google Scholar
• Mok, A., H. Yu, and M. Zihayat. 2022. The trends of sustainability in the luxury fashion industry: A triple bottom line analysis. Journal of Global Fashion Marketing 13, no. 4: 360–79.
   Web of Science ®Google Scholar
• Moon, S.J., J.P. Costello, and D.M. Koo. 2017. The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction. International Journal of Advertising 36, no. 2: 246–71.
   Web of Science ®Google Scholar
• Moreau, C.P., A.B. Markman, and D.R. Lehmann. 2001. “What is it?” Categorization flexibility and consumers’ responses to really new products. Journal of Consumer Research 27, no. 4: 489–98.
   Web of Science ®Google Scholar
• Moreno, J.D.J, and F.J. Martínez Velázquez. 2023. Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment. Journal of Global Fashion Marketing 14, no. 4: 449–67.
   Web of Science ®Google Scholar
• Neureiter, A., M. Stubenvoll, and J. Matthes. 2023. Comparing the effects of greenwashing claims in environmental airline advertising: Perceived greenwashing, brand evaluation, and flight shame. Journal of Advertising 2023: 1–19.
   Google Scholar
• Noh, M., and K.K. Johnson. 2019. Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty. Journal of Global Fashion Marketing 10, no. 1: 1–17.
   Web of Science ®Google Scholar
• Noseworthy, T.J, and M.R. Goode. 2011. Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization. Journal of Consumer Psychology 21, no. 3: 362–71.
   Web of Science ®Google Scholar
• Pang, W.,J. Ko,S. J. Kim, andE. Ko. 2022. Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products. Asia Pacific Journal of Marketing and Logistics 34, no. 10: 2149–64. 10.1108/APJML-03-2021-0189.
   Web of Science ®Google Scholar
• Punj, G., and J. Moon. 2002. Positioning options for achieving brand association: A psychological categorization framework. Journal of Business Research 55, no. 4: 275–83.
   Web of Science ®Google Scholar
• Reavey, B., M. Puzakova, T. Larsen Andras, and H. Kwak. 2018. The multidimensionality of anthropomorphism in advertising: The moderating roles of cognitive busyness and assertive language. International Journal of Advertising 37, no. 3: 440–62.
   Web of Science ®Google Scholar
• Robinson, S., and M. Eilert. 2018. The role of message specificity in corporate social responsibility communication. Journal of Business Research 90: 260–8.
   Web of Science ®Google Scholar
• Rubio, N., N. Villaseñor, and M.J. Yagüe. 2017. Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name. Journal of Retailing and Consumer Services 34: 358–68.
   Web of Science ®Google Scholar
• Scandelius, C., and G. Cohen. 2016. Achieving collaboration with diverse stakeholders—the role of strategic ambiguity in CSR communication. Journal of Business Research 69, no. 9: 3487–99.
   Web of Science ®Google Scholar
• Schleenbecker, R., and U. Hamm. 2013. Consumers’ perception of organic product characteristics. A review. Appetite 71: 420–9.
   PubMed Web of Science ®Google Scholar
• Tanford, S., M. Kim, and E.J. Kim. 2020. Priming social media and framing cause-related marketing to promote sustainable hotel choice. Journal of Sustainable Tourism 28, no. 11: 1762–81.
   Web of Science ®Google Scholar
• Tascioglu, M., J.K. Eastman, and R. Iyer. 2017. The impact of the motivation for status on consumers’ perceptions of retailer sustainability: The moderating impact of collectivism and materialism. Journal of Consumer Marketing 34, no. 4: 292–305.
   Google Scholar
• Taufique, K.M.R., M.J. Polonsky, A. Vocino, and C. Siwar. 2019. Measuring consumer understanding and perception of eco-labelling: Item selection and scale validation. International Journal of Consumer Studies 43, no. 3: 298–314.
   Web of Science ®Google Scholar
• Teona, G., E. Ko, and S.J. Kim. 2020. Environmental claims in online video advertising: Effects for fast-fashion and luxury brands. International Journal of Advertising 39, no. 6: 858–87.
   Web of Science ®Google Scholar
• Testa, R., G. Rizzo, G. Schifani, J. Tóth, and G. Migliore. 2023. Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review. Journal of Global Fashion Marketing 2023: 1–25.
   Google Scholar
• Vladimirova, K., C.E. Henninger, S.I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick, and S. Zhou. 2023. Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda. Journal of Global Fashion Marketing 2023: 1–22.
   Google Scholar
• Walsh, G., T. Hennig-Thurau, and V.W. Mitchell. 2007. Consumer confusion proneness: Scale development, validation, and application. Journal of Marketing Management 23, no. 7–8: 697–721.
   Google Scholar
• Wang, Y., Ko, E., & Wang, H. (2022). Augmented Reality (AR) App Use in the Beauty Product Industry and Consumer Purchase Intention. Asia Pacific Journal of Marketing and Logistics 34, no. 1: 110–31. 10.1108/APJML-11-2019-0684.
   Google Scholar
• Wigley, S.M., K. Nobbs, and E. Larsen. 2013. Making the marque: Tangible branding in fashion product and retail design. Fashion Practice 5, no. 2: 245–63.
   Web of Science ®Google Scholar
• White, K., and J. Peloza. 2009. Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support. Journal of Marketing 73, no. 4: 109–24.
   Web of Science ®Google Scholar
• Yang, D., Lu, Y., Zhu, W., and Su, C. 2015. Going green: How different advertising appeals impact green consumption behavior. Journal of Business Research 68, no. 12: 2663–75.
   Web of Science ®Google Scholar