References
- Abratt , Russell and Sacks , Diane . 1988 . “The marketing challenge: towards being profitable and socially responsible” . Journal of Business Ethics , 7 ( 7 ) : 497 – 507 .
- Anonymous . 1989a . “100 Leading Advertisers” . Advertising Age , 60 ( 42 ) : 108 – 114 .
- Anonymous . 1989b . “Alternatives to animals” . Economist , 313 December 2nd : 97 – 98 .
- Anonymous . 1990 . “Critics blast biodegradable plastic as ‘marketing ploy’ . Marketing News , 24 ( 6 ) : 21
- Arlow , Peter and Gannon, Martin , J. 1982 . “Social responsiveness, corporate structure and economic performance” . Academy of Management Review , 7 ( 2 ) : 235 – 241 .
- Brady , C. 1989 . “Cosmetics consolidation characterises a moderately paced market” . Chemical Week , 145 : 20 – 21 .
- Carroll , Archie B. 1989 . Business and Society: Ethics and Stakeholder Management , 29 – 33 . Cincinnati, Ohio : South Western Publishing Company .
- Chuckman , J. W. 1990 . “The environment and the economy: aspects from an industry point of view” . Vital Speeches , 56 ( 21 ) : 657 – 661 .
- Conant , J. S. , Smart , D. T. and Walker , B. J. 1991 . “Mail survey facilitation techniques: An assessment and proposal regarding reporting practices” . Journal of the Marketing Research Society , 32 ( 4 ) : 569 – 582 .
- Cope , David and Kenward , Michael . 1990 . “The green company can we manage it?” . Director , December : 92 – 96 .
- Dagnoli , Judann . 1990 . “Green buys take root’ . Advertising Age , 61 ( 36 ) : 27
- de Jouvenel , Huges . 1989 . “Europe's ageing population: trends and challenges to 2025” . Futures, Population Supplement , : S5 – S52 .
- El‐Ansary , A. I. 1974 . “Societal marketing: a strategic view of the marketing mix in the 1970's” . Journal of the Academy of Marketing Science , 2 : 553 – 566 .
- Elkington , J. and Burke , T. 1987 . The Green Capitalists: Industry's Search for Environmental Excellence , London : Victor Gollancz Ltd. .
- Foster , Anna . 1989 . “Decent clean and true” . Management Today , February : 56 – 60 .
- Glazer , Walt . 1990 . “Environmentalism will change course of research” . Marketing News , March 19th : 19
- Hogan , Karen . 1990 . “Testing time for cosmetics” . Marketing , June 21st : 22 – 23 .
- Johnson , Paul . 1990 . “Our ageing population—the implications for business and government” . Long Range Planning , 23 ( 2 ) : 55 – 62 .
- Kashmanian , Richard M. 1990 . “Let's topple the recycling wall too” . Marketing News , 24 ( 6 ) : 20
- Kenward , Michael . 1990 . “The green company can we manage it?” . Director , December : 92 – 96 .
- 1989 . “Cosmetics” . In Key Note Report , Key Note Publications .
- Kirkpatrick , David . 1990 . “Environmentalism” . Fortune , February 12th : 44 – 51 .
- Knappe , Ernst G. 1990 . “Combining economic growth and environmental concern” . World of Banking , 9 ( 4 ) : 15 – 17 .
- Krauer , Alex . 1990 . “Environmental leadership beyond supply and demand” . World of Banking , 9 ( 4 ) : 12 – 14 .
- Kreitzman , Leon . 1989 . “Market research: green with guilt” . Marketing , February 23rd : 43 – 46 .
- Lallande , A. 1988 . “Environmental marketing: The next wave” . Marketing and Media Decisions , 23 December : 174 – 176 .
- Larson , Melissa . 1989 . “Packaging lures new cosmetic consumers” . Packaging , 34 ( 6 ) : 36 – 39 .
- Levy , Liz . 1989 . “Cosmeceuticals: saving face” . Marketing , August 3rd : 22 – 23 .
- Market Intelligence . 1991 . “Make‐up” . Mintel Publications , January
- McDonagh , Pierre and Prothero , Andrea . “The changing face of the United Kingdom cosmetics industry? strategic responses to environmentalism” . Proceedings of the 20th European Marketing Academy Conference . Vol. 2 , pp. 385 – 403 .
- Miller , Cyndee . 1990 . “Use of environment‐friendly packaging may take a while” . Marketing News , 24 ( 6 ) : 18
- National Westminster Bank . 1990 . “Cosmetics and toiletries industry brief” . Market Intelligence Department , August
- Nickels , W. G. 1974 . “Conceptual conflicts in marketing” . Journal of Economics and Business , 26 : 140 – 143 .
- Peattie , Kenneth J. 1990 . “Painting marketing education green (or how to recycle old ideas)” . Journal of Marketing Management , 6 ( 2 ) : 105 – 125 .
- Petit , Thomas A. 1967 . The Moral Crisis in Management , New York : McGraw‐Hill .
- Prothero , Andrea . 1990 . “Green consumerism and the societal marketing concept: marketing strategies for the 1990's” . Journal of Marketing Management , 6 ( 2 ) : 87 – 103 .
- Redmond , Steve . 1988 . “The fragrance industry: nothing to sniff at” . Marketing , June 16th : 24 – 25 .
- RSPCA , Pamphlet . June 19th 1990 . Cruelty free cosmetics and toiletries—what you should know June 19th ,
- Schlossberg , Howard . 1990 . “Greening of America awaits green light from leaders, consumers” . Marketing News , 24 ( 6 ) : 1 16
- Schwartz , G. 1971 . “Marketing: the societal concept” . University of Washington Business Review , 31 : 33 – 38 .
- Shuptrine , F. K. and Osmanski , F. A. 1975 . “Marketing's changing role: expanding or contracting?” . Journal of Marketing , 39 : 58 – 66 .
- Smith , N. Craig . 1990 . Morality and the Market: Consumer Pressure for Corporate Accountability , 64 – 69 . London : Routledge .
- Smith , Greg . 1990 . “How green is my valley?” . Marketing and Research Today , 18 ( 2 ) : 76 – 82 .
- Wells , Richard P. 1990 . “Environmental performance will count in the 1990's” . Marketing News , March 19th : 22