The consumer situation: An integrative model for research in marketingFootnote∗

An inaugural lecture delivered in the University of Birmingham on the 12th March 1992. Professor Foxall holds the first Chair in Consumer Research at the University of Birmingham and is Director of the Consumer Research Unit at the Birmingham Business School.

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• An inaugural lecture delivered in the University of Birmingham on the 12th March 1992. Professor Foxall holds the first Chair in Consumer Research at the University of Birmingham and is Director of the Consumer Research Unit at the Birmingham Business School.
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