Solving marketing problems with conjoint analysisFootnote∗

The author gratefully acknowledges the useful comments of Peter S. H. Leeflang and Willem G. Nijkamp.

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• The author gratefully acknowledges the useful comments of Peter S. H. Leeflang and Willem G. Nijkamp.
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• Marco Vriens is Assistant Professor of Marketing Research, Faculty of Economics, Department of Management Sciences and Business Administration, University of Groningen. The Address is P.O. Box 800, 9700 AV Groningen, The Netherlands.
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