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Editorial

Academy of Marketing Early Career Researcher special issue

Pages 755-759 | Published online: 16 Jul 2012

References

  • Rossiter , J.R. 2002 . The C-OAR-SE procedure for scale development in marketing . International Journal of Research in Marketing , 19 ( 4 ) : 305 – 335 .
  • Tynan , C. 2006 . Editorial: Academy of Marketing New Blood special issue . Journal of Marketing Management , 22 ( 5–6 ) : 573 – 577 .

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