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Book Reviews

How brands grow: What marketers don’t know

Pages 1644-1647 | Published online: 07 Nov 2013

References

  • Ehrenberg, A. (1988). Repeat-buying: Facts, theories and applications (2nd ed.). Oxford: Oxford University Press.
  • Ehrenberg, A., Barnard, N., & Scriven, J. (1997). Differentiation or salience. Journal of Advertising Research, 37(6), 7–14.
  • Ehrenberg, A., Goodhardt, G., & Barwise, T. (1990). Double jeopardy revisited. Journal of Marketing, 54(3), 82–91. doi: 10.2307/1251818
  • Ehrenberg, A., Hammond K., & Goodhardt, G. (1994). The after-effects of price-related consumer promotions. Journal of Advertising Research, 34(4), 11–21.
  • Ehrenberg, A., Uncles, M., & Goodhardt, G. (2004). Understanding brand performance measures using Dirichlet benchmarks. Journal of Business Research, 57(12), 1307–1325. doi: 10.1016/j.jbusres.2002.11.001
  • Goodhardt, G., Ehrenberg, A., & Chatfield, C. (1984). The Dirichlet: A comprehensive model of buying behaviour. Journal of the Royal Statistical Society, 147(5), 621–655. doi: 10.2307/2981696
  • Leenheer, J., Van Heerde, H., Bijmolt, T., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31–47. doi: 10.1016/j.ijresmar.2006.10.005
  • Meyer-Waarden, L., & Benavent, C. (2006). The impact of loyalty programmes on repeat purchase behaviour. Journal of Marketing Management, 22(1/2), 61–88. doi: 10.1362/026725706776022308
  • Verhoef, P. (2003). Understanding the effect of customer relationship management efforts on customer retention and customer share development. Journal of Marketing, 67(4), 30–45. doi: 10.1509/jmkg.67.4.30.18685

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