Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party

References

• Aaker, D. (1996). Building strong brands. London: Simon & Schuster.
   Google Scholar
• Alston, M., & Bowles, W. (2007). Research for social workers: An introduction to methods. London: Routledge.
   Google Scholar
• Ashcroft, M. A. (2005). Smell the coffee: A wake-up call for the Conservative Party. CGI Europe.
   Google Scholar
• Ashcroft, M. A. (2010). Minority verdict: The Conservative Party, the voters and the 2010 election. London: Biteback.
   Google Scholar
• Azoulay, A., & Kapferer, J. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143–155. doi:10.1057/palgrave.bm.2540162
   Google Scholar
• Baines, P., & Harris, P. (2011). Marketing in the 2010 British General Election: Perspectives, prospect and practice. Journal of Marketing Management, 27(7–8), 647–655. doi:10.1080/0267257X.2011.591916
   Google Scholar
• Baines, P. R., Lewis, B. R., & Ingham, B. (1999). Exploring the positioning process in political campaigning. Journal of Communication Management, 3(4), 325–336. doi:10.1108/eb023496
   Google Scholar
• Bale, T. (2008). A bit less bunny-hugging and a bit more bunny-boiling? Qualifying Conservative Party change under David Cameron. British Politics, 3(3), 270–299. doi:10.1057/bp.2008.7
   Web of Science ®Google Scholar
• Bale, T. (2011). The Conservative Party from Thatcher to Cameron. Cambridge: Polity Press.
   Google Scholar
• Beech, M., & Lee, S. (2008). Ten years of new labour. Basingstoke: Palgrave Macmillan.
   Google Scholar
• Bosch, J., Venter, E., Han, Y., & Boshoff, C. (2006). The impact of brand identity on the perceived brand image of a merged higher education institution: Part one. Management Dynamics, 15(2), 10–30.
   Google Scholar
• Budge, I., Crewe, I., McKay, D., & Newton, K. (2001). The new British politics. Harlow: Pearson.
   Google Scholar
• Butler, P., Collins, N., & Speed, R. (2011). The Europeanisation of the British political marketplace. Journal of Marketing Management, 27(7–8), 675–690. doi:10.1080/0267257X.2011.593540
   Google Scholar
• Butler-Kisber, L. (2010). Qualitative inquiry: Thematic, narrative and arts-informed perspectives. London: Sage.
   Google Scholar
• Campbell, J. (2008). In defence of David Cameron: How the Tories have gotten past soul searching in opposition. Review – Institute of Public Affairs, 60(1), 33–36. Retrieved from http://www.ipa.org.au/library/publication/1210833688_document_60-1_campbell.pdf
   Google Scholar
• Cheng, R., Hines, T., & Grime, I. (2008). Desired and perceived identities of fashion retailers. European Journal of Marketing, 42(5/6), 682–701. doi:10.1108/03090560810862589
   Web of Science ®Google Scholar
• Coleman, B. (1988). Conservatism and the Conservative Party in nineteenth century Britain. London: Hodder & Stoughton.
   Google Scholar
• Covaleski, M., & Dirsmith, M. (1990). Dialectic tension, double reflexivity and the everyday accounting researcher: On using qualitative methods. Accounting, Organizations and Society, 15(6), 543–573. doi:10.1016/0361-3682(90)90034-R
   Web of Science ®Google Scholar
• Creswell, J. W. (2007). Qualitative inquiry and research design. London: Sage.
   Google Scholar
• Dahlen, M., Lange, F., & Smith, T. (2010). Marketing communications: A brand narrative approach. West Sussex: John Wiley and Sons.
   Google Scholar
• Davies, G., & Chun, R. (2002). Gaps between the internal and external perceptions of the corporate brand. Corporate Reputation Review, 5(2/3), 144–158. doi:10.1057/palgrave.crr.1540171
   Google Scholar
• Davies, G., & Mian, T. (2010). The reputation of the party leader and of the party being led. European Journal of Marketing, 44(3/4), 331–350. doi:10.1108/03090561011020453
   Web of Science ®Google Scholar
• Daymon, D., & Holloway, I. (2011). Qualitative research methods in public relations and marketing communications. New York, NY: Routledge.
   Google Scholar
• de Chernatony, L. (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15(1/3), 157–179. doi:10.1362/026725799784870432
   Google Scholar
• de Chernatony, L. (2006). From brand vision to brand evaluation (4th ed.). Oxford: Butterworth-Heinemann.
   Google Scholar
• de Chernatony, L. (2007). From brand vision to brand evaluation. Oxford: Butterworth-Heinemann.
   Google Scholar
• Denham, A., & O’Hara, K. (2007). The three ‘Mantras’: ‘Modernisation’ and the Conservative Party 1945–2005. British Politics, 2, 167–190. doi:10.1057/palgrave.bp.4200057
   Google Scholar
• Dinnie, K. (2008). Nation branding: Concepts, issues, practice. Oxford: Butterworth-Heinemann.
   Google Scholar
• Fill, C. (2006). Marketing communications. Essex: Pearson Education.
   Google Scholar
• Foddy, W. (2001). Constructing questions for interviews and questionnaires: Theory and practice in social research. Cambridge: Cambridge University Press.
   Google Scholar
• Foster, C., Punjaisri, K., & Cheng, R. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product and Brand Management, 19(6), 401–409. doi:10.1108/10610421011085712
   Google Scholar
• Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–353. doi:10.1086/209515
   Web of Science ®Google Scholar
• French, A., & Smith, G. (2010). Measuring political brand equity: A consumer oriented approach. European Journal of Marketing, 44(3/4), 460–477. doi:10.1108/03090561011020534
   Web of Science ®Google Scholar
• Gillham, B. (2005). Research interviewing: The range of techniques. Maidenhead: Open University Press.
   Google Scholar
• Gordon, W. (1999). Assessing the brand through research. In D. Cowley (Ed.), Understanding brands. London: Kogan Page.
   Google Scholar
• Graziano, A. M., & Raulin, M. L. (2007). Research methods: A process of inquiry. Boston: Pearson.
   Google Scholar
• Guzman, F., & Sierra, V. (2009). A political candidate’s brand image scale: Are political candidates brands? Journal of Brand Management, 17(3), 207–217. doi:10.1057/bm.2009.19
   Google Scholar
• Harris, F., & de Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441–456. doi:10.1108/03090560110382101
   Web of Science ®Google Scholar
• Harris, P., & Lock, A. (2010). Mind the gap: The rise of political marketing and a perspective on its future agenda. European Journal of Marketing, 44(3/4), 297–307. doi:10.1108/03090561011020435
   Web of Science ®Google Scholar
• Heffernan, R. (2001). New labour and Thatcherism: Political change in Britain. Basingstoke: Palgrave.
   Google Scholar
• Helm, T. (2010, January 3). Cameron to pledge NHS cash boost for poorest. The Observer, pp. 1–8.
   Google Scholar
• Hickson, K. (2005). The political thought of the Conservative Party since 1945. Basingstoke: Palgrave.
   Google Scholar
• Joachimsthaler, E., & Aaker, D. A. (1997). Building strong brands without mass media. Harvard Business Review, 75(1), 39–50. Retrieved from http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=ad156bc0-e26f-4f53-854a-6cf5c6dfa809%40sessionmgr115&hid=114
   PubMed Web of Science ®Google Scholar
• Kapferer, J. (2001). Strategic brand management. London: Kogan Page.
   Google Scholar
• Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page.
   Google Scholar
• Kavanagh, D. (2000). British politics: Continuities and change. Oxford: Oxford University Press.
   Google Scholar
• Keller, K. L. (1999). Managing brands for the long run: Brand reinforcement and revitalization strategies. California Management Review, 41(3), 102–124. Retrieved from http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=fd28d0e0-73b6-4c65-9613-b4e8ac0629c6%40sessionmgr114&hid=114
   Web of Science ®Google Scholar
• Kvale, S. (1996). An introduction to qualitative research interviewing. London: Sage.
   Google Scholar
• Lane, R. (1972). Political man. New York, NY: Free Press.
   Google Scholar
• Lee, S., & Beech, M. (2009). The conservatives under David Cameron: Built to last? Hampshire: Palgrave Macmillan.
   Google Scholar
• Lees-Marshment, J. (2009). Political marketing: Principles and applications. Abingdon: Routledge.
   Google Scholar
• Lilleker, D. G. (2005). Political marketing: The cause of an emerging democratic deficit in Britain? Journal of Nonprofit and Public Sector Marketing, 14(1–2), 5–26. doi:10.1300/J054v14n01_02
   Google Scholar
• Lilleker, D. G., Jackson, N. A., & Scullion, R. (2006). The marketing of political parties: Political marketing at the 2005 British General Election. Manchester: Manchester University Press.
   Google Scholar
• Lloyd, J. (2006). The 2005 general election and the emergence of the negative brand. In D. G. Lilleker, N. A. Jackson, & R. Scullion (Eds.), The marketing of political parties: Political marketing at the 2005 British General Election (pp. 59–80). Manchester: Manchester University Press.
   Google Scholar
• Lock, A., & Harris, P. (1996). Political marketing -Vive la différence! European Journal of Marketing, 30(10/11), 14–24. doi:10.1108/03090569610149764
   Google Scholar
• Malhotra, N. K., & Birks, D. F. (2003). Marketing research: An applied approach. Essex: Pearson.
   Google Scholar
• Mauser, G. A. (1983). Political marketing: An approach to campaign strategy. New York, NY: Praeger.
   Google Scholar
• McCracken, G. (1988). The long interview. London: Sage.
   Google Scholar
• Moufahim, M., & Lim, M. (2009). Towards a critical political marketing agenda? Journal of Marketing Management, 25(7/8), 763–776.
   Google Scholar
• Nandan, S. (2005). An exploration of the brand identity-brand image linkage: A communications perspective. Journal of Brand Management, 12(4), 264–278. doi:10.1057/palgrave.bm.2540222
   Google Scholar
• Needham, C. (2006). Special issue papers brands and political loyalty. Journal of Brand Management, 13(3), 178–187. doi:10.1057/palgrave.bm.2540260
   Google Scholar
• Nilson, T. H., & Surrey, N. C. L. (1998). Competitive branding: Winning in the market place with value-added brand. Chichester: Wiley.
   Google Scholar
• Norton, P. (1996). The conservative party. Hertfordshire: Prentice Hall/Harvester Wheatsheaf.
   Google Scholar
• Ormrod, R. P. (2011). Limitations and implications of product-oriented, sales-oriented and market-oriented political parties: Evidence for public affairs. Journal of Public Affairs, 11(4), 395–405. doi:10.1002/pa.428
   Google Scholar
• O’Shaughnessy, N. J., & Henneberg, S. C. (2007). The selling of the President 2004: A marketing perspective. Journal of Public Affairs, 7, 249–268.
   Google Scholar
• Osuagwu, L. (2008). Political marketing: conceptualisation, dimensions and research agenda. Marketing Intelligence and Planning, 26(7), 793–810.
   Google Scholar
• Panwar, J. S. (2004). Beyond consumer marketing: Sectional marketing and emerging trends. London: Sage.
   Google Scholar
• Peng, N., & Hackley, C. (2007). Political marketing communications planning in the UK and Taiwan: Comparing insights from leading practitioners. Marketing Intelligence and Planning, 25(5), 483–498. doi:10.1108/02634500710774950
   Google Scholar
• Pich, C., Dean, D., & Punjaisri, K. (2014). Political brand identity: An examination of the complexities of conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. doi:10.1080/13527266.2013.864321
   Google Scholar
• Ponnam, A. (2007). Comprehending the strategic brand building framework of Kingfisher in the context of the brand identity prism. The IUP Journal of Brand Management, 4(4), 63–73. Retrieved from http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=66b631b1-eae4-467e-b218d1fbc6aa91d6%40sessionmgr198&hid=114
   Google Scholar
• Rawson, E. A. G. (2007). Perceptions of the United States of America: Exploring the political brand of a nation. Place Branding and Public Diplomacy, 3(3), 213–221. doi:10.1057/palgrave.pb.6000067
   Google Scholar
• Reeves, P., de Chernatony, L., & Carrigan, M. (2006). Building a political brand: Ideology or voter-driven strategy. Journal of Brand Management, 13(6), 418–428. doi:10.1057/palgrave.bm.2540283
   Google Scholar
• Robinson, J. (2004). Repackaging our politicians: Marketing MPs in an MMP world. New Zealand Marketing Magazine, 23(5), 12–19. Retrieved from http://nz.vlex.com/vid/branding-repackaging-politicians-mmp-67487830
   Google Scholar
• Ross, J., & Harradine, R. (2011). Fashion value brands: The relationship between identity and image. Journal of Fashion Marketing and Management: An International Journal, 15(3), 306–325. doi:10.1108/13612021111151914
   Google Scholar
• Rubin, H. J., & Rubin, I. S. (1995). Qualitative interviewing: The art of hearing data. London: Sage.
   Google Scholar
• Saaksjarvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand preference: Differences between cyber and extension and retail brands over time. Journal of Interactive Marketing, 25, 169–177. doi:10.1016/j.intmar.2011.04.002
   Web of Science ®Google Scholar
• Sabatini, C. A. (2002). Whom do international donors support in the name of civil society. Development in Practice, 12(1), 7–19.
   Google Scholar
• Schneider, H. (2004). Branding in politics – Manifestations, relevance and identity-oriented management. Journal of Political Marketing, 3(3), 41–67. doi:10.1300/J199v03n03_03
   Google Scholar
• Schutt, R. K. (2004). Investigating the social world: The process and practice of research. London: Sage.
   Google Scholar
• Smith, D. (2009a, December 20). The party’s truly over. The Sunday Times Magazine, pp. 70–71.
   Google Scholar
• Smith, G. (2005). Positioning political parties: The 2005 UK General Election. Journal of Marketing Management, 21, 1135–1149. doi:10.1362/026725705775194184
   Google Scholar
• Smith, G. (2009b). Conceptualizing and testing brand personality in British politics. Journal of Political Marketing, 8(3), 209–232. doi:10.1080/15377850903044858
   Google Scholar
• Smith, G., & French, A. (2009). The political brand: A consumer perspective. Marketing Theory, 9(2), 209–226. doi:10.1177/1470593109103068
   Web of Science ®Google Scholar
• Smith, G., & Speed, R. (2011). Cultural branding and political marketing: An exploratory analysis. Journal of Marketing Management, 27(13–14), 1304–1321. doi:10.1080/0267257X.2011.628449
   Google Scholar
• Srivastava, R. K. (2011). Understanding brand identity confusion. Marketing Intelligence and Planning, 29(4), 340–352. doi:10.1108/02634501111138527
   Google Scholar
• Van Gelder, S. (2005). Global brand strategy: Unlocking branding potential across countries, cultures and markets. London: Kogan Page.
   Google Scholar
• Viot, C. (2011). Can brand identity predict brand extensions’ success or failure? Journal of Product and Brand Management, 20(3), 216–227. doi:10.1108/10610421111134941
   Google Scholar
• Warren, C. A. B., & Karner, T. X. (2005). Discovering qualitative methods: Field research, interviews and analysis. Los Angeles, CA: Roxbury.
   Google Scholar
• Wong, J. (2010). Using a brand identity index for relevancy in teaching collegiate marketing. Journal of Applied Business and Economics, 10(5), 52–60.
   Google Scholar
• Zikmund, W. G. (2003). Business research methods. Mason, OH: Thomson Learning South-Western.
   Google Scholar