821
Views
18
CrossRef citations to date
0
Altmetric
Articles

Testing the robustness of brand partitions identified from purchase duplication analysis

Pages 695-715 | Received 09 Mar 2015, Accepted 03 Nov 2015, Published online: 28 Jan 2016

References

  • Aaker, D. A. (2004). Leveraging the corporate brand. California Management Review, 46(3), 6–18. doi:10.2307/41166218
  • Banelis, M., Riebe, E., & Rungie, C. M. (2013). Empirical evidence of repertoire size. Australasian Marketing Journal (AMJ), 21(1), 59–65. doi:10.1016/j.ausmj.2012.11.001
  • Bass, F. M. (1974). The theory of stochastic preference and brand switching. Journal of Marketing Research, 11, 1–20. doi:10.2307/3150989
  • Bennett, D., & Ehrenberg, A. (2001). A lot can be revealed by a little data: Two purchase analysis of fast food buying. In S. Chetty & B. Collins (Eds.), ANZMAC conference proceedings. Auckland, New Zealand: Massey University. Retrieved from https://www.researchgate.net/publication/237811503_A_LOT_CAN_BE_REVEALED_BY_A_LITTLE_DATA_TWO_PURCHASE_ANALYSIS_OF_FAST_FOOD_BUYING
  • Bound, J., & Ehrenberg, A. (1997). Private label purchasing. Admap, 32(7), 17–19.
  • Bronnenberg, B. J., Kruger, M. W., & Mela, C. F. (2008). The IRI marketing data set. Marketing Science, 27(4), 745–748. doi:10.1287/mksc.1080.0450
  • Carpenter, G., & Lehmann, D. (1985). A model of marketing mix, brand switching and competition. JMR, 22, 318–329. http://www.jstor.org/stable/3151428
  • Carter, J., & Silverman, F. (2004). An empirical approach to market partitioning: Application to the cigarette market. Journal of Targeting, Measurement and Analysis for Marketing, 12(4), 366–378. doi:10.1057/palgrave.jt.5740123
  • Chatfield, C., Ehrenberg, A. S. C., & Goodhardt, G. J. (1966). Progress on a simplified model of stationary purchasing behaviour. The Journal of the Royal Statistical Society Series A (General), 129(3), 317–367. doi:10.2307/2343502
  • Colombo, R. A., & Morrison, D. G. (1989). Note—A brand switching model with implications for marketing strategies. Marketing Science, 8(1), 89–99. doi:10.1287/mksc.8.1.89
  • Colombo, R., Ehrenberg, A., & Sabavala, D. (2000). Diversity in analyzing brand-switching tables: The car challenge. Canadian Journal of Marketing Research, 19, 23–36. http://www.empgens.com/ArticlesHome/styled-2/CarChallenge.html
  • Cooper, L. G., & Inoue, A. (1996). Building market structures from consumer preferences. Journal of Marketing Research, 33, 293–306. doi:10.2307/3152126
  • Dawes, J. (2009). Brand loyalty in the UK sportswear market. International Journal of Market Research, 51(4), 449–463. doi:10.2501/S1470785309200670
  • Dawes, J., & Nenycz-Thiel, M. (2013). Analyzing the intensity of private label competition across retailers. Journal of Business Research, 66(1), 60–66. doi:10.1016/j.jbusres.2011.07.023
  • Dawes, J., Romaniuk, J., & Mansfield, A. (2009). Generalized pattern in competition among tourism destinations. International Journal of Culture, Tourism and Hospitality Research, 3, 33–53. doi:10.1108/17506180910940333
  • Day, G. S., Shocker, A. D., & Srivastava, R. K. (1979). Customer-oriented approaches to identifying product-markets. Journal of Marketing, 43(Fall), 8–19. doi:10.2307/1250266
  • Dubé, J.-P. (2004). Multiple discreteness and product differentiation: Demand for carbonated soft drinks. Marketing Science, 23(1), 66–81. doi:10.1287/mksc.1030.0041
  • Ehrenberg, A. (2000). Repeat-buying: Facts, theory and applications. Journal of Empirical Generalisations in Marketing Science, 5, 392–770. http://www.empgens.com/ArticlesHome/Articles.html
  • Ehrenberg, A., & Goodhardt, G. (1969). Practical applications of the duplication of viewing law. Journal of the Market Research Society, 11(1), 6–24.
  • Ehrenberg, A., Uncles, M. D., & Goodhardt, G. J. (2004). Understanding brand performance measures: Using Dirichlet benchmarks. Journal of Business Research, 57(12), 1307–1325. doi:10.1016/j.jbusres.2002.11.001
  • Ehrenberg, A. S. C. (1965). An appraisal of Markov brand-switching models. Journal of Marketing Research, 2, 347–362. doi:10.2307/3149481
  • Ellis, K., & Uncles, M. D. (1991). How private labels affect consumer choice. British Food Journal, 93(9), 41–49. doi:10.1108/00070709110007468
  • Europanel. (2015). Consumer insights [Online]. Retrieved from http://www.europanel.com/consumer.php
  • Frank, R. E. (1962). Brand choice as a probability process. The Journal of Business, 35, 43–56. doi:10.1086/jb.1962.35.issue-1
  • Fraser, C., & Bradford, J. W. (1983). Competitive market structure analysis: Principal partitioning of revealed substitutabilities. Journal of Consumer Research, 10, 15–31. doi:10.1086/jcr.1983.10.issue-1
  • Goodhardt, G. J., & Ehrenberg, A. S. C. (1969). Duplication of television viewing between and within channels. Journal of Marketing Research, 6, 169–178. doi:10.2307/3149668
  • Goodhardt, G. J., Ehrenberg, A. S. C., & Chatfield, C. (1984). The Dirichlet: A comprehensive model of buying behaviour. Journal of the Royal Statistical Society. Series A (General), 147(5), 621–655. doi:10.2307/2981696
  • Grover, R., & Dillon, W. R. (1985). A probabilistic model for testing hypothesized hierarchical market structures. Marketing Science, 4(4), 312–335. doi:10.1287/mksc.4.4.312
  • Grover, R., & Rao, V. R. (1988). Inferring competitive market structure based on a model of interpurchase intervals. International Journal of Research in Marketing, 5, 55–72. doi:10.1016/0167-8116(88)90016-X
  • Grover, R., & Srinivasan, V. (1987). A simultaneous approach to market segmentation and market structuring. Journal of Marketing Research, 24, 139–153. doi:10.2307/3151504
  • Hilleke, K., & Butscher, S. A. (1997). How to use a two-product strategy against low-price competition. Pricing Strategy & Practice, 5(3), 108–115. doi:10.1108/09684909710171882
  • IRI. (2013). IRI academic data set [Online]. Online, IRI Worldwide. Retrieved from http://www.iriworldwide.com/solutions/Academic-Data-Set
  • Jeuland, A. (1979). The interaction effect of preference and availability on brand switching and market share. Management Science, 25(10), 953–965. doi:10.1287/mnsc.25.10.953
  • Kahn, B. E., Kalwani, M. U., & Morrison, D. G. (1986). Measuring variety-seeking and reinforcement behaviors using panel data. Journal of Marketing Research, 23, 89–100. doi:10.2307/3151656
  • Kalwani, M. U., & Morrison, D. G. (1977). A parsimonious description of the Hendry system. Management Science, 23(5), 467–477. doi:10.1287/mnsc.23.5.467
  • Kannan, P. K., & Sanchez, S. M. (1994). Competitive market structures: A subset selection analysis. Management Science, 40(11), 1484–1499. doi:10.1287/mnsc.40.11.1484
  • Kannan, P. K., & Wright, G. P. (1991). Modeling and testing structured markets: A nested logit approach. Marketing Science, 10(1), 58–82. doi:10.1287/mksc.10.1.58
  • Kantar. (2012). Kantar shopcom metrics. Retrieved from http://www.kantarshopcom.com/assets/content/downloads/Kantar_Shopcom_Metrics_and_Measurement_Sourcebook_v_2.8.2012.pdf
  • Keng, K. A., & Ehrenberg, A. S. C. (1984). Patterns of store choice. Journal of Marketing Research, 21, 399–409. doi:10.2307/3151466
  • Keng, K. A., Uncles, M., Ehrenberg, A., & Barnard, N. (1998). Competitive brand-choice and store-choice among Japanese consumers. Journal of Product & Brand Management, 7(6), 481–494. doi:10.1108/10610429810244657
  • Lane, V., & Jacobson, R. (1995). Stock market reactions to brand extension announcements: The effects of brand attitude and familiarity. Journal of Marketing, 59, 63–77. doi:10.2307/1252015
  • Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(2), 115–120. doi:10.1016/0148-2963(96)00056-2
  • Lees, G., & Wright, M. (2013). Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47(3/4), 674–685. doi:10.1108/03090561311297535
  • Lomax, W. (1996). The measurement of cannibalization. Marketing Intelligence & Planning, 14(7), 20–28. doi:10.1108/02634509610152673
  • Lomax, W., & McWilliam, G. (2001). Consumer response to line extensions: Trial and cannibalisation effects. Journal of Marketing Management, 17, 391–406. doi:10.1362/0267257012652159
  • Lynn, M. (2013). Lessons from duplication of purchase data. Cornell Hospitality Report, 13(3), 4–16. http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1091&context=chrpubs
  • Mason, C. H., & Milne, G. R. (1994). An approach for identifying cannibalization within product line extensions and multi-brand strategies. Journal of Business Research, 31, 163–170. doi:10.1016/0148-2963(94)90080-9
  • Petromilli, M., Morrison, D., & Million, M. (2002). Brand architecture: Building brand portfolio value. Strategy & Leadership, 30(5), 22–28. doi:10.1108/10878570210442524
  • Rubinson, J. R., Vanhonacker, W. R., & Bass, F. M. (1980). Note—On “A Parsimonious Description of the Hendry System”. Management Science, 26(2), 215–226. doi:10.1287/mnsc.26.2.215
  • Srivastava, R. K., Alpert, M. I., & Shocker, A. D. (1984). A customer-oriented approach for determining market structures. Journal of Marketing, 48, 32–45. doi:10.2307/1251212
  • Srivastava, R. K., Leone, R. P., & Shocker, A. D. (1981). Market structure analysis: Hierarchical clustering of products based on substitution-in-use. Journal of Marketing, 45, 38–48. doi:10.2307/1251540
  • Stephenson, W. R., Froelich, A. G., & Duckworth, W. M. (2010). Using resampling to compare two proportions. Teaching Statistics, 32, 66–71. Iowa State University. doi:10.1111/j.1467-9639.2009.00379.x.
  • Uncles, M. (2011). Understanding brand performance measures. In M. D. Uncles (Ed.), Perspectives on brand management (1st ed.). Melbourne, Australia: Tilde University Press.
  • Uncles, M. D., & Ehrenberg, A. (1990a). The buying of packaged goods at US retail chains. Journal of Retailing, 66(3), 278–296. http://search.proquest.com/docview/228616978?pq-origsite=gscholar
  • Uncles, M. D., & Ehrenberg, A. (1990b). Industrial buying behavior: Aviation fuel contracts. International Journal of Research in Marketing, 7(1), 57–68. doi:10.1016/0167-8116(90)90033-J
  • Uncles, M. D., & Kwok, S. (2009). Patterns of store patronage in urban China. Journal of Business Research, 62(1), 68–81. doi:10.1016/j.jbusres.2008.01.002
  • Uncles, M. D., Wang, C., & Kwok, S. (2010). A temporal analysis of behavioural brand loyalty among urban Chinese consumers. Journal of Marketing Management, 26(9–10), 921–942. doi:10.1080/02672570903441454
  • Walsh, J. W. (1995). Flexibility in consumer purchasing for uncertain future tastes. Marketing Science, 14(2), 148–165. doi:10.1287/mksc.14.2.148

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.