1,619
Views
35
CrossRef citations to date
0
Altmetric
Commentaries

Epilogue to the Special Issue and reflections on the future of engagement research

, , , , , & show all

References

  • Berger, J., Sorensen, J., & Rasmussen, A. T. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5), 815–827. doi:10.1287/mksc.1090.0557
  • Bolton, R. (2011). Customer engagement: Opportunities and challenges for organizations. Journal of Service Research, 14(3), 272–274. doi:10.1177/1094670511414582
  • Breidbach, C., Brodie, R., & Hollebeek, L. (2014). Beyond virtuality: From engagement platforms to engagement ecosystems. Managing Service Quality, 24(6), 592–611. doi:10.1108/MSQ-08-2013-0158
  • Brodie, R. J., Hollebeek, L. D., Ilic, A., & Juric, B. (2011). Customer engagement: Conceptual domain, fundamental propositions & implications for research in service marketing. Journal of Service Research, 14(3), 252–271. doi:10.1177/1094670511411703
  • Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. doi:10.1016/j.jbusres.2011.07.029
  • Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future of research directions for engagement. Journal of Marketing Management, 32, 579–585. doi:10.1080/0267257X.2016.1144326
  • Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321–331. doi:10.1016/j.intmar.2009.07.002
  • Chandler, J. D., & Lusch, R. F. (2015). Service systems: A broadened framework and research agenda on value propositions, engagement, and service experience. Journal of Service Research, 18(1), 6–22. doi:10.1177/1094670514537709
  • Chen, H., Chiang, R. H. L., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS Quarterly, 36(4), 1165–1188.
  • Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2016). Capturing consumer engagement: Duality, dimensionality and measurement. Journal of Marketing Management, 32, 399–426. doi:10.1080/0267257X.2015.1130738
  • Groeger, L., Moroko, L., & Hollebeek, L. (2016). Capturing value from non-paying consumers’ engagement behaviours: Field evidence and development of a theoretical model. Journal of Strategic Marketing. Advance online publication. doi:10.1080/0965254X.2015.1095223
  • Guterman, J. (2009). Release 2.0: Issue 11. Radar, June.
  • Hibbard, J. D., Kumar, N., & Stern, L. W. (2001). Examining the impact of destructive acts in marketing channel relationships. Journal of Marketing Research, 38(February), 45–61. doi:10.1509/jmkr.38.1.45.18831
  • Hollebeek, L. D. (2011a). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7–8), 785–807. doi:10.1080/0267257X.2010.500132
  • Hollebeek, L. D. (2011b). Exploring customer brand engagement: Definition & themes. Journal of Strategic Marketing, 19(7), 555–573. doi:10.1080/0965254X.2011.599493
  • Hollebeek, L. D. (2012). The customer engagement/value interface: An exploratory investigation. Australasian Marketing Journal, 21(1), 17–24. doi:10.1016/j.ausmj.2012.08.006
  • Hollebeek, L. D., & Chen, T. (2014). Exploring positively- versus negatively-valenced brand engagement: A conceptual model. Journal of Product & Brand Management, 23(1), 62–74. doi:10.1108/JPBM-06-2013-0332
  • Hollebeek, L. D., Glynn, M., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. doi:10.1016/j.intmar.2013.12.002
  • Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research, 17(3), 247–261. doi:10.1177/1094670514529187
  • Jarvis, W., Halvorson, W., Sadeque, S., & Johnston, S. (2014). A large class engagement (LCE) model based on service-dominant logic and flipped classrooms. Education Research and Perspectives, 41, 1.
  • Kumar, V., & Pansari, A. (2015). Competitive advantage through engagement. Journal of Marketing Research. doi:10.1509/jmr.15.0044
  • Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of consumer brand engagement and brand loyalty. Journal of Marketing Management, 32, 558–578. doi:10.1080/0267257X.2015.1131735
  • Leeflang, P. (2011). Paving the way for ‘distinguished marketing’. International Journal of Research in Marketing, 28(2), 76–88. doi:10.1016/j.ijresmar.2011.02.004
  • Liu, Y. (2006). Word-of-mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70(3), 74–89. doi:10.1509/jmkg.70.3.74
  • Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosch, M. (2016). Evidence that user generated content that produces engagement increases purchase behaviours. Journal of Marketing Management, 32, 427–444. doi:10.1080/0267257X.2016.1148066
  • Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011, November 26). Big data: The next frontier for innovation, competition, and productivity. McKinsey Global Institute. Retrieved from http://www.mckinsey.com/insights/mgi/research/ technology_and_innovation/big_data_the_next_frontier_for_innovation
  • Marbach, J., Lages, C. R., & Nunan, D. (2016). Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement. Journal of Marketing Management, 32, 502–525. doi:10.1080/0267257X.2015.1128472
  • Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32, 469–501. doi:10.1080/0267257X.2015.1134628
  • Mollen, A., & Wilson, H. (2010). Engagement, telepresence, and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9–10), 919–925. doi:10.1016/j.jbusres.2009.05.014
  • MSI - Marketing Science Institute. (2014, November 23). 2014-2016 Research Priorities. Retrieved from http://www.msi.org/research/index.cfm?id=271
  • O’Brien, I. M., Jarvis, W., & Soutar, G. N. (2015). Integrating social issues and customer engagement to drive loyalty in a service organisation. Journal of Services Marketing, 29(6/7), 547–559. doi:10.1108/JSM-02-2015-0085
  • Pervan, S., & Bove, L. (2011). The engagement of customers beyond their expected roles. Journal of Strategic Marketing, 19(7), 551–554. doi:10.1080/0965254X.2011.599498
  • Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research, 34(2), 119.
  • Schau, H. J., Muñiz, A. M., Jr., & Arnould, E. J. (2009). How brand communities create value. Journal of Marketing, 73(September), 30–51. doi:10.1509/jmkg.73.5.30
  • Snijders, C., Matzat, U., & Reips, U. D. (2012). “Big data”: Big gaps of knowledge in the field of Internet science. International Journal of Internet Science, 7(1), 1–5.
  • So, K. K. F., King, C., & Sparks, B. (2014). Customer engagement with tourism brands: Scale development and validation. Journal of Hospitality & Tourism Research, 38(3), 304–329. doi:10.1177/1096348012451456
  • Solem, B., & Pedersen, P. (2016). The effects of regulatory fit on customer brand engagement: An experimental study of service brand activities in social media. Journal of Marketing Management, 32, 445–468. doi:10.1080/0267257X.2016.1145723
  • Sprott, D., Czellar, S., & Spangenberg, E. (2009). The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research, 46(1), 92–104. doi:10.1509/jmkr.46.1.92
  • Storbacka, K., Brodie, R., Böhmann, T., Maglio, P., & Nenonen, S. (in press). Actor engagement as a microfoundation for value co-creation: Conceptual directions for future research on SDL. Journal of Business Research.
  • Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. doi:10.1016/S0022-4359(01)00041-0
  • Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253–266. doi:10.1177/1094670510375599
  • Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145–152. doi:10.1016/j.emj.2008.04.003
  • Verleye, K., Gemmel, P., & Rangarajan, D. (2014). Managing engagement behaviors in a network of customers and stakeholders: Evidence from the nursing home sector. Journal of Service Research, 17(1), 68–84. doi:10.1177/1094670513494015
  • Vivek, S., Beatty, S., & Morgan, R. E. (2012). Customer engagement: Exploring relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. doi:10.2753/MTP1069-6679200201
  • Yang, S., Lin, S., Carlson, J., & Ross, B. (2016). Brand engagement on social media: Will firms’ social media efforts influence search engine advertising effectiveness? Journal of Marketing Management, 32, 526–557. doi:10.1080/0267257X.2016.1143863

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.