Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations

References

• Achouri, M. A., & Bouslama, N. (2010). The effect of the congruence between brand personality and self-image on consumer’s satisfaction and loyalty: A conceptual framework. IBIMA Business Review, 2, 34–49.
   Google Scholar
• Amar, Z., & Evans, D. (2017, March 23). Charity digital skills report [Online]. Retrieved from https://www.skillsplatform.org/content/charity-digital-skills-report-2017
   Google Scholar
• Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the product life cycle, business strategy, and business performance. Academy of Management Journal, 27(1), 5–24.
   Web of Science ®Google Scholar
• André, K., Bureau, S., Gautier, A., & Rubel, O. (2017). Beyond the opposition between altruism and self-interest: Reciprocal giving in reward-based crowdfunding. Journal of Business Ethics, 146(2), 313–332.
   Web of Science ®Google Scholar
• Andreasen, A. R. (2012). Rethinking the relationship between social/nonprofit marketing and commercial marketing. Journal of Public Policy & Marketing, 31(1), 36–41.
   Web of Science ®Google Scholar
• Arnett, D. B., German, S. D., & Hunt, S. D. (2003). The identity salience model of relationship marketing success: The case of nonprofit marketing. Journal of Marketing, 67(2), 89–105.
   Web of Science ®Google Scholar
• Bagozzi, R. P. (1975). Marketing as exchange. Journal of Marketing, 39(4), 32–39.
   Web of Science ®Google Scholar
• Bailey, D., & Grochau, K. E. (1993). Aligning leadership needs to the organizational stage of development: Applying management theory to nonprofit organizations. Administration in Social Work, 17(1), 23–45.
   Web of Science ®Google Scholar
• Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the Academy of Marketing Science, 27(4), 411–427.
   Web of Science ®Google Scholar
• Balabanis, G., Stables, R. E., & Phillips, H. C. (1997). Market orientation in the top 200 British charity organizations and its impact on their performance. European Journal of Marketing, 31(8), 583–603.
   Google Scholar
• Baumgarth, C., Merrilees, B., & Urde, M. (2013). Brand orientation: Past, present, and future. Journal of Marketing Management, 29(9–10), 973–980.
   Google Scholar
• BBC. (2016, February 1). Kids company closure: What went wrong? [Online]. Retrieved from http://www.bbc.co.uk/news/uk-33788415
   Google Scholar
• Belk, R. W. (2009). Sharing. Journal of Consumer Research, 36(5), 715–734.
   Web of Science ®Google Scholar
• Belk, R. W., & Llamas, R. (2012). The nature and effects of sharing in consumer behavior. In D. G. Mick, C. C. Pechmann, & J. L. Ozanne (Eds.), Transformative consumer research for personal and collective well-being (pp. 625–646), London, UK: Routledge.
   Google Scholar
• Bénabou, R., & Tirole, J. (2003). Intrinsic and extrinsic motivation. Review of Economic Studies, 70(244), 489–520.
   Google Scholar
• Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. Yale Law Journal, 114, 273.
   Web of Science ®Google Scholar
• Bennett, R. (1998). Market orientation among small to medium sized UK charitable organisations: Implications for fund-raising performance. Journal of Nonprofit & Public Sector Marketing, 6(1), 31–45.
   Google Scholar
• Bess, G. (1998). A first stage organization life cycle study of six emerging nonprofit organizations in los angeles. Administration in Social Work, 22(4), 35–52.
   Web of Science ®Google Scholar
• Betzler, D., & Gmür, M. (2016). Does fundraising professionalization pay? Nonprofit Management and Leadership, 27(1), 27–42.
   Web of Science ®Google Scholar
• Beville, H. M. (1966). The product life cycle theory applied to color television. MA: New York University.
   Google Scholar
• Blader, S. L., & Tyler, T. R. (2009). Testing and extending the group engagement model: Linkages between social identity, procedural justice, economic outcomes, and extrarole behavior. Journal of Applied Psychology, 94(2), 445–464.
   PubMed Web of Science ®Google Scholar
• Blau, P. M. (1964). Exchange and power in social life. Piscataway, NJ: Transaction Publishers.
   Google Scholar
• Brexendorf, T. O., Bayus, B., & Keller, K. L. (2015). Understanding the interplay between brand and innovation management: Findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548–557.
   Web of Science ®Google Scholar
• Brodie, E., Hughes, T., Jochum, V., Miller, S., Ockenden, N., & Warburton, D. (2011). Pathways through participation: What creates and sustains active citizenship. London, UK: Institute of Volunteering Research/NCVO.
   Google Scholar
• Brodie, R. J. (2017). Commentary on “working consumers: Co-creation of brand identity, consumer identity, and brand community identity”. Journal of Business Research, 70, 430–431.
   Web of Science ®Google Scholar
• Brunsø, K., Scholderer, J., & Grunert, K. G. (2004). Closing the gap between values and behavior—A means–End theory of lifestyle. Journal of Business Research, 57(6), 665–670.
   Web of Science ®Google Scholar
• Cabinet-Office. (2017). Community life survey. London, UK: UK Government.
   Google Scholar
• Cameron, K. S., & Whetten, D. A. (1981). Perceptions of organizational effectiveness over organizational life cycles. Administrative Science Quarterly, 26, 525–544.
   Web of Science ®Google Scholar
• Carlos Pinho, J., Paula Rodrigues, A., & Dibb, S. (2014). The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations. Journal of Management Development, 33(4), 374–398.
   Google Scholar
• Chad, P. (2014). Organizational change within charities: Improved performance via introduction of market orientation and other strategic orientations. International Review on Public and Nonprofit Marketing, 11(1), 89–113.
   Google Scholar
• Champniss, G., Wilson, H. N., & Macdonald, E. K. (2015). Why your customer’s social identities matter. Harvard Business Review, 92(1/2), 88–96.
   Google Scholar
• Cherington, P. T. (1924). Some commercial aspects of styles and fashions in the clothing and textile industries. Harvard Business Review, 2(4), 421–433.
   Google Scholar
• Chiang, C.-T., Wei, C.-F., Parker, K. R., & Davey, B. (2017). Exploring the drivers of customer engagement behaviours in social network brand communities: Towards a customer-learning model. Journal of Marketing Management, 33(17–18), 1443–1464.
   Web of Science ®Google Scholar
• Choi, S. (2014). Learning orientation and market orientation as catalysts for innovation in nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 43(2), 393–413.
   Web of Science ®Google Scholar
• Clancy, K., & Krieg, P. (2004). Product life cycle: A dangerous idea. Brandweek, 45(9), 26.
   Google Scholar
• Clary, E. G., Ridge, R. D., Stukas, A. A., Snyder, M., Copeland, J., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of Personality & Social Psychology, 74(6), 1516–1530.
   PubMed Web of Science ®Google Scholar
• Clifford, D. K. (1965). Managing the product life cycle. Management Review, 54(6), 34.
   Google Scholar
• Cox, W. E. (1967). Product life cycles as marketing models. Journal of Business, 40(4), 375–384.
   Google Scholar
• Cyert, R. M., & March, J. G. (1963). A behavioral theory of the firm. Englewood Cliffs, NI: Prentice-Hall.
   Google Scholar
• Dart, R. (2004). Being “business-like” in a nonprofit organization: A grounded and inductive typology. Nonprofit and Voluntary Sector Quarterly, 33(2), 290–310.
   Web of Science ®Google Scholar
• Dato-On, M. C., Keller, E. D., & Shaw, D. (2015). Adapting for-profit branding models to small nonprofit organizations: A theoretical discussion and model proposition. In C. L. Campbell (Ed.), Marketing in transition: Scarcity, globalism, & sustainability: Proceedings of the 2009 World Marketing Congress (p. 290). USA: Springer.
   Google Scholar
• de Chernatony, L., & Riley, F. D. O. (1998). Defining a “brand”: Beyond the literature with experts’ interpretations. Journal of Marketing Management, 14(5), 417–443.
   Google Scholar
• Delre, S. A., Broekhuizen, T. L. J., & Bijmolt, T. H. A. (2016). The effects of shared consumption on product life cycles and advertising effectiveness: The case of the motion picture market. Journal of Marketing Research (JMR), 53(4), 608–627.
   Web of Science ®Google Scholar
• Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2016). Capturing consumer engagement: Duality, dimensionality and measurement. Journal of Marketing Management, 32(5–6), 399–426.
   Web of Science ®Google Scholar
• Dhalla, N. K., & Yuspeh, S. (1976). Forget the product life cycle concept. Harvard Business Review, 54(1), 102–112.
   Web of Science ®Google Scholar
• Eisend, M., & Stokburger-Sauer, N. E. (2013). Brand personality: A meta-analytic review of antecedents and consequences. Marketing Letters, 24(3), 205–216.
   Web of Science ®Google Scholar
• Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2(1), 335–362.
   Web of Science ®Google Scholar
• Engelen, A., Brettel, M., & Heinemanr, F. (2010). The antecedents and consequences of a market orientation: The moderating role of organisational life cycles. Journal of Marketing Management, 26(5–6), 515–547.
   Google Scholar
• Field, G. A. (1971). Do products really have life cycles? California Management Review, 14(1), 92–95.
   Web of Science ®Google Scholar
• Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373.
   Web of Science ®Google Scholar
• Gainer, B., & Padanyi, P. (2002). Applying the marketing concept to cultural organisations: An empirical study of the relationship between market orientation and performance. International Journal of Nonprofit & Voluntary Sector Marketing, 7(2), 182–193.
   Google Scholar
• Gatignon, H., & Xuereb, J.-M. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34, 77–90.
   Web of Science ®Google Scholar
• Gebhardt, G., Carpenter, G., & Sherry, J., Jr. (2006). Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformations. Journal of Marketing, 70(4), 37–55.
   Web of Science ®Google Scholar
• Gephart, R. P. (2004). Qualitative research and the academy of management journal. Academy of Management Journal, 47(4), 454–462.
   Web of Science ®Google Scholar
• Giesler, M. (2006). Consumer gift systems. Journal of Consumer Research, 33(2), 283–290.
   Web of Science ®Google Scholar
• Goodyear, M. (1993). Reviewing the concept of brands and branding. Marketing and Research Today, 21(2), 75.
   Google Scholar
• Guo, B. (2006). Charity for profit? Exploring factors associated with the commercialization of human service nonprofits. Nonprofit and Voluntary Sector Quarterly, 35(1), 123–138.
   Web of Science ®Google Scholar
• Hankinson, P., Lomax, W., & Hand, C. (2007). The time factor in re-branding organizations: Its effects on staff knowledge, attitudes and behaviour in uk charities. Journal of Product & Brand Management, 16(4), 236–246.
   Google Scholar
• Hasenfeld, Y., & Schmid, H. (1989). The life cycle of human service organizations. Administration in Social Work, 13(3–4), 243–269.
   Web of Science ®Google Scholar
• Hicks, J. (1956). A revision of demand theory. Oxford, UK: Clarendon Press.
   Google Scholar
• Hollebeek, L. D., Conduit, J., & Brodie, R. J. (2016). Strategic drivers, anticipated and unanticipated outcomes of customer engagement, editorial. Journal of Marketing Management, 32(5–6), 393–398.
   Web of Science ®Google Scholar
• Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer behaviour (6th ed.). Boston, MA: South-Western Cengage Learning.
   Google Scholar
• Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal of Consumer Behaviour, 7(4–5), 272–292.
   Google Scholar
• Hwang, H., & Powell, W. W. (2009). The rationalization of charity: The influences of professionalism in the nonprofit sector. Administrative Science Quarterly, 54(2), 268–298.
   Web of Science ®Google Scholar
• Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70.
   Web of Science ®Google Scholar
• Johnson Dretsch, H., & Kirmani, A. (2014). Why are some brand co-creation activities more effective than others?: The effects of brand knowledge potential and self-brand connection on brand engagement intentions. In J. Cotte & S. Wood (Eds.), NA-advances in consumer research volume 42 (pp. 535-536). Duluth, MN: Association for Consumer Research.
   Google Scholar
• Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing donor relationships: The role of the breadth of giving. Journal of Marketing, 79(4), 77–93.
   Web of Science ®Google Scholar
• Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.
   Web of Science ®Google Scholar
• Koroloff, N. M., & Briggs, H. E. (1996). The life cycle of family advocacy organizations. Administration in Social Work, 20(4), 23–42.
   Web of Science ®Google Scholar
• Kotler, P. R. (1968). Computer simulation in the analysis of new-product decisions. In F. M. Bass, C. W. King, & E. A. Pessemier (Eds.), Applications of the sciences in marketing management (pp. 281-331). New York, NY: John Wiley & Sons.
   Google Scholar
• Kumar, V. (2010). Customer relationship management. In J. N. Sheth & N. Malhotra (Eds.), Wiley international encyclopedia of marketing (Vol. 1) (pp. 44-52). New York, NY: John Wiley and Sons.
   Google Scholar
• Kylander, N., & Stone, C. (2012). The role of brand in the nonprofit sector. Stanford Social Innovation Review, 10(2), 35–41.
   Google Scholar
• Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of consumer brand engagement and brand loyalty. Journal of Marketing Management, 32(5–6), 558–578.
   Web of Science ®Google Scholar
• Lee, Z. (2013). Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29(9–10), 1124–1142.
   Google Scholar
• Lester, D. L. (2004). Organisational life cycle stage and strategy: Must they match? International Journal of Management & Decision Making, 5(2/3), 135–143.
   Google Scholar
• Levitt, T. (1965). Exploit the product life cycle. Harvard Business Review, 43(6), 81–94.
   Web of Science ®Google Scholar
• Li, R. (1996). A theory of conceptual intelligence: Thinking, learning, creativity, and giftedness. Westport, CT: Praeger Publishers.
   Google Scholar
• Li, Y.-Z., He, T.-L., Song, Y.-R., Yang, Z., & Zhou, R.-T. (2018). Factors impacting donors’ intention to donate to charitable crowd-funding projects in China: A utaut-based model. Information, Communication & Society, 21(3), 404–415.
   Web of Science ®Google Scholar
• Liao, M.-N., Foreman, S., & Sargeant, A. (2001). Market versus societal orientation in the nonprofit context. International Journal of Nonprofit & Voluntary Sector Marketing, 6(3), 254–268.
   Google Scholar
• Macedo, I. M., & Carlos Pinho, J. (2006). The relationship between resource dependence and market orientation: The specific case of nonprofit organisations. European Journal of Marketing, 40(5–6), 533–553.
   Web of Science ®Google Scholar
• MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136–154.
   Web of Science ®Google Scholar
• Maier, F., Meyer, M., & Steinbereithner, M. (2016). Nonprofit organizations becoming business-like a systematic review. Nonprofit and Voluntary Sector Quarterly, 45(1), 64–86.
   Web of Science ®Google Scholar
• Malhotra, N. K. (1988). Self concept and product choice: An integrated perspective. Journal of Economic Psychology, 9(1), 1–28.
   Web of Science ®Google Scholar
• Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosch, M. (2016). Evidence that user-generated content that produces engagement increases purchase behaviours. Journal of Marketing Management, 32(5–6), 427–444.
   Web of Science ®Google Scholar
• Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5–6), 469–501.
   Web of Science ®Google Scholar
• Mathur, A. (1996). Older adults’ motivations for gift giving to charitable organizations: An exchange theory perspective. Psychology & Marketing, 13(1), 107–123.
   Web of Science ®Google Scholar
• Mauss, M. (1967). The gift. (I. Cunnison, Trans.). New York, NY: W.W. Norton & Company.
   Google Scholar
• McDonald, R. E. (2007). An investigation of innovation in nonprofit organizations: The role of organizational mission. Nonprofit and Voluntary Sector Quarterly, 36(2), 256–281.
   Web of Science ®Google Scholar
• McEnally, M., & De Chernatony, L. (1999). The evolving nature of branding: Consumer and managerial considerations. Academy of Marketing Science Review, 2(1), 1–16.
   Google Scholar
• McFall, J. (1969). Priority patterns and consumer behavior. Journal of Marketing, 33(4), 50–55.
   Web of Science ®Google Scholar
• Merrilees, B., & Miller, D. (2008). Principles of corporate rebranding. European Journal of Marketing, 42(5/6), 537–552.
   Web of Science ®Google Scholar
• Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701–707.
   Web of Science ®Google Scholar
• Miller, D., & Friesen, P. H. (1983). Successful and unsuccessful phases of the corporate life cycle. Organization Studies, 4(4), 339–356.
   Web of Science ®Google Scholar
• Miller, D., Merrilees, B., & Yakimova, R. (2014). Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process. International Journal of Management Reviews, 16(3), 265–289.
   Web of Science ®Google Scholar
• Mintzberg, H. (1984). Power and organization life cycles. Academy of Management Review, 9(2), 207–224.
   Web of Science ®Google Scholar
• Moon, Y. (2005). Break free from the product life cycle. Harvard Business Review, 83(5), 86–94.
   PubMed Web of Science ®Google Scholar
• Mowen, J. C., & Sujan, H. (2005). Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents. Journal of Consumer Psychology, 15(2), 170–182.
   Web of Science ®Google Scholar
• Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, 20–35.
   Web of Science ®Google Scholar
• NCVO. (2018). UK civil society almanac. London, UK: National Council for Voluntary Organisations.
   Google Scholar
• O’Brien, S. (2018, June 3). How the ‘no’ campaign fell apart. The Sunday Times [Online]. Retrieved from https://www.thetimes.co.uk/article/how-the-no-campaign-fell-apart-zrrgtlx2f
   Google Scholar
• Omoto, A. M., & Snyder, M. (1995). Sustained helping without obligation: Motivation, longevity of service, and perceived attitude change among aids volunteers. Journal of Personality & Social Psychology, 68(4), 671–686.
   PubMed Web of Science ®Google Scholar
• Padanyi, P., & Gainer, B. (2004). Market orientation in the nonprofit sector: Taking multiple constituencies into consideration. Journal of Marketing Theory and Practice, 12(2), 43–58.
   Google Scholar
• Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50, 135–145.
   Web of Science ®Google Scholar
• Phelps, R., Adams, R., & Bessant, J. (2007). Life cycles of growing organizations: A review with implications for knowledge and learning. International Journal of Management Reviews, 9(1), 1–30.
   Web of Science ®Google Scholar
• Piliavin, I. M., Rodin, J., & Piliavin, J. A. (1969). Good samaritanism: An underground phenomenon? Journal of Personality and Social Psychology, 13(4), 289–299.
   PubMed Web of Science ®Google Scholar
• Piliavin, J. A., & Hong-Wen, C. (1990). Altruism: A review of recent theory and research. Annual Review of Sociology, 16(1), 27–65.
   Web of Science ®Google Scholar
• Pledger, R. (1981). The organizational life cycle: Issues in the creation, transformation, and decline of organizations. Academy of Management Review, 6(3), 518–520.
   Google Scholar
• Polli, R., & Cook, V. (1969). Validity of the product life cycle. Journal of Business, 42(4), 385–400.
   Google Scholar
• Potter, A. (2011). The authenticity hoax: Why the” real” things we seek don’t make us happy. New York, NY: Harper Perennial.
   Google Scholar
• Randle, M., & Dolnicar, S. (2011). Self-congruity and volunteering: A multi-organisation comparison. European Journal of Marketing, 45(5), 739–758.
   Web of Science ®Google Scholar
• Ricketts, A. (2017, July 20). Two charities for deaf people set to merge [Online]. Retrieved from https://www.thirdsector.co.uk/two-charities-deaf-people-set-merge/management/article/1440057
   Google Scholar
• Ross, B., Halliday, S., France, C., Merrilees, B., & Miller, D. (2015). Customer brand co-creation: A conceptual model. Marketing Intelligence & Planning, 33(6), 848–864.
   Web of Science ®Google Scholar
• Rothman, L. I. (1967). Measurement and description of product life cycles. (MBA) Philadelphia, PA: University of Pennsylvania.
   Google Scholar
• Sanders, M. L. (2015). Being nonprofit-like in a market economy: Understanding the mission-market tension in nonprofit organizing. Nonprofit and Voluntary Sector Quarterly, 44(2), 205–222.
   Web of Science ®Google Scholar
• Sargeant, A. (2009). Marketing management for nonprofit organizations (3rd ed.). Oxford, UK: Oxford University Press.
   Google Scholar
• Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the united kingdom voluntary sector: Determinants of donor behavior. Psychology & Marketing, 21(8), 613–635.
   Web of Science ®Google Scholar
• Schembri, S., & Latimer, L. (2016). Online brand communities: Constructing and co-constructing brand culture. Journal of Marketing Management, 32(7–8), 628–651.
   Web of Science ®Google Scholar
• Scheuing, E. E. (1969). The product life cycles as an aid in strategy decisions. Management International Review, 9(4/5), 111–124.
   Web of Science ®Google Scholar
• SCIE. (2007). Practice example 16: Royal national institute of the blind (rnib). The participation of adult service users, including older people, in developing social care. [Online] Retrieved from http://www.scie.org.uk
   Google Scholar
• Shoham, A., Ruvio, A., Vigoda-Gadot, E., & Schwabsky, N. (2006). Market orientations in the nonprofit and voluntary sector: A meta-analysis of their relationships with organizational performance. Nonprofit and Voluntary Sector Quarterly, 35(3), 453–476.
   Web of Science ®Google Scholar
• Singh, A. (2017, August 8). Two years on from kid’s company, it’s time to decide if charities are worth saving [Online]. Retrieved from https://www.theguardian.com/voluntary-sector-network/2017/aug/08/kids-company-is-charity-worth-saving
   Google Scholar
• Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300.
   Web of Science ®Google Scholar
• Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation-performance relationship? Journal of Marketing, 58, 46–55.
   Web of Science ®Google Scholar
• Smith, R. (2015, February 1). Asking the difficult questions [Online]. Retrieved from http://www.cloresocialleadership.org.uk/Rachael-Smith-research
   Google Scholar
• Stobaugh, R. B. J. (1968). The product life cycle, U.S. Exports, and international investments ( PhD), Harvard Business School.
   Google Scholar
• Storey, C., & Hughes, M. (2013). The relative impact of culture, strategic orientation and capability on new service development performance. European Journal of Marketing, 47(5/6), 833–856.
   Web of Science ®Google Scholar
• Stride, H. (2006). An investigation into the values dimensions of branding: Implications for the charity sector. International Journal of Nonprofit & Voluntary Sector Marketing, 11(2), 115–124.
   Google Scholar
• Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39–50.
   Google Scholar
• Tidwell, M. V. (2005). A social identity model of prosocial behaviors within nonprofit organizations. Nonprofit Management and Leadership, 15(4), 449–467.
   Google Scholar
• Titmuss, R. M. (1971). The gift relationship. New York, NY: Pantheon.
   Google Scholar
• Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation—From alternatives to synergy. Journal of Business Research, 66(1), 13–20.
   Web of Science ®Google Scholar
• Vaughan, G. (1997). For-giving: A feminist criticism of exchange (Vol. 53). Austin, TX: Plain View Press.
   Google Scholar
• Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33(3), 295–312.
   Web of Science ®Google Scholar
• Vernon, R. (1966). The product life cycle. Quarterly Journal of Economics, 66, 121–140.
   Google Scholar
• Wilson, J., & Musick, M. (1997). Who cares? Toward an integrated theory of volunteer work. American Sociological Review, 62, 694–713.
   Web of Science ®Google Scholar
• Wong, H.-K., & Ellis, P. D. (2007). Is market orientation affected by the product life cycle? Journal of World Business, 42(2), 145–156.
   Web of Science ®Google Scholar
• Woolf, N. (2016, July 27). Remember the ice bucket challenge? It just funded an ALS breakthrough [Online]. Retrieved from https://www.theguardian.com/society/2016/jul/26/ice-bucket-challenge-als-charity-gene-discovery
   Google Scholar
• Wymer, W. W., Jr., & Rundle-Thiele, S. (2016). Supporter loyalty conceptualization, measurement, and outcomes. Nonprofit and Voluntary Sector Quarterly, 45(1), 172–191.
   Web of Science ®Google Scholar
• Wymer, W. W., Jr., & Samu, S. (2002). Volunteer service as symbolic consumption: Gender and occupational differences in volunteering. Journal of Marketing Management, 18(9–10), 971–989.
   Google Scholar
• Yadav, M. S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74(1), 1–19.
   Web of Science ®Google Scholar
• Yadav, M. S. (2014). Enhancing theory development in marketing. AMS Review, 4(1–2), 1–4.
   Google Scholar
• Zaltman, G. (1983). Presidential address. Advances in Consumer Research, 10(1), 1–5.
   Google Scholar
• Zerounian, P., Shing, J., & Hanni, K. D. (2011). Assessing nonprofit networks prior to funding: Tools for foundations to determine life cycle phase and function. Foundation Review, 3(1), 43–58.
   Google Scholar
• Zhang, X., Han, X., Liu, X., Liu, R., & Leng, J. (2015). The pricing of product and value-added service under information asymmetry: A product life cycle perspective. International Journal of Production Research, 53(1), 25–40.
   Web of Science ®Google Scholar